A passionate B2B and B2C marketing professional with a proven track record in driving growth, building brands, and generating leads. I leverage my marketing and communications expertise to achieve success. Currently, I put these skills to work as a Channel Marketing Manager at ADI Global Distribution, a leading provider of security, fire, AV, and low-voltage products.In my role, I plan and execute effective marketing campaigns across multiple channels, including email, digital, and social media, to reach and engage with diverse customer segments, such as dealers, integrators, and contractors. I also collaborate with internal and external partners, such as vendors, sales teams, and agencies, to align marketing objectives, strategies, and tactics with business goals and customer needs. I am skilled at media buying, project management, and profit and loss responsibilities, and I always strive to deliver high-quality results that exceed expectations and drive customer loyalty.