Vp, Product Marketing Strategy Lead
CurrentResponsible for brand awareness and amplification through PR, above-the-line marketing and paid media for the United Co-Brand card portfolio. Manages the media budget, drives agency strategy and oversees campaign execution across OOH/TV and programmatic/social channels. Collaborates closely with media agencies and marketing teams across United and Chase while also driving contracts and expense management. Responsibilities:-Leads creative brief development-Owns and executes… Show more Responsible for brand awareness and amplification through PR, above-the-line marketing and paid media for the United Co-Brand card portfolio. Manages the media budget, drives agency strategy and oversees campaign execution across OOH/TV and programmatic/social channels. Collaborates closely with media agencies and marketing teams across United and Chase while also driving contracts and expense management. Responsibilities:-Leads creative brief development-Owns and executes annual PR/Brand and Marketing plans for the United Co-Brand portfolio-Shapes integrated media campaigns that amplify the United Co-Brand product suite across Consumer and Small Business-Partners closely with experts in Chase's Marketing Center of Excellence, Legal/Compliance and Operations to develop, execute and measure the success of campaigns across a multitude of upper and lower funnel channels and marketing platforms, including in-airport and digital channels Show less