The mission of Savvy Marketer Studio is to empower small business owners and marketers to excel in the "art" of Marketing Excellence. Our core objective is to make you feel empowered in your role by learning to effectively prioritize resources, implement strategic plans, create messaging, and build brands that make your customers go "Wow!"Our customized services are designed to elevate your knowledge and deliver a measurable return on your confidence and performance quickly and effectively.Check out our website - www.savvymarketerstudio.com to learn more.And download our free Ultimate Marketer's Glossary

As the Chief Marketing Officer (CMO) of Awaken Creations, I empower small and mid-sized businesses with freelance creative and content marketing strategies that ignite their brands and fuel their growth. With a keen understanding of the power of storytelling and a relentless pursuit of excellence, I deliver impactful marketing campaigns that captivate audiences, inspire action, and drive measurable results. From crafting compelling narratives to leveraging cutting-edge digital platforms, I harness the art and science of marketing to elevate businesses to new heights, transforming their visions into realities. With a collaborative and client-centric approach, I am dedicated to empowering businesses to unlock their full potential and establish a lasting connection with their target markets. Together, we shape narratives that leave an indelible mark, amplifying brands and shaping the future of their industries.

Develop and deliver world-class marketing capabilities, integrated communication tools, and standardize proven marketing processes to gain efficiencies and enhance go-to-market strategies for a $4 billion dental product and software company. Elevate the DS brand and value proposition by creating content and messaging aligned to end-to-end dental workflows. Lead the marketing rotation program and elevate the experience of 10 emerging associates.Develop and deliver world-class marketing capabilities, integrated communication tools, and standardize proven marketing processes to gain efficiencies and enhance go-to-market strategies for a $4 billion dental product and software company. Elevate the DS brand and value proposition by creating content and messaging aligned to end-to-end dental workflows. Lead the marketing rotation program and elevate the experience of 10 emerging associates.• Integrated Planning: Elevated marketing excellence through the creation of integrated standardized launch plans (SLP) to drive successful brand positioning, messaging, and consistent omnichannel go-to-market strategies for DS’s extensive innovation pipeline.• Internal Communications: Led the creation and promotion of corporate marketing pages on the DS Community intranet site. Standardized the user interface, architecture, and content strategy for the intranet. Created the College of Marketing Excellence resource site and developed a content and promotion calendar enabling a 30% increase in intranet engagement globally.• Content Management: Directed the enhancement of the marketing technology stack and processes to improve internal and external customer experiences, including a centralized global content campaign and communications calendar, asset management hub, and sales enablement app.

Created the strategic digital marketing roadmap for BD's $4B Medication Delivery Solutions (MDS) business unit to deliver incremental value to the organization and create targeted customer experiences through each stage of the customer journey. Led a team of 6 global solutions and content professionals, as well as agency partners, in the creation and execution of measurable marketing communication plans.• Integrated Marketing: Achieved CMO award recognition for leading the internal and external communications strategy and campaign execution for a highly targeted global, omnichannel, thought leadership webinar program delivered to 56 countries in 9 languages, producing $150M in top-of-funnel opportunities and a 50% lower than average per lead cost. • Omni-channel Excellence: Digital Received President Award recognition for my leadership role in creating, implementing, and promoting a global digital communication and education strategy across twenty unique country-specific Covid-related websites to support the product training needs of thousands of healthcare workers throughout the Covid-19 pandemic.• Social Media Strategy: Supported the development of BD's social media and influencer strategies and guidance documents enabling improved creation, targeting, and sharing of social media posts both internally and externally.• Research and Insights Implementation: Drove global persona and customer journey insights collection and utilization to improve the alignment of omnichannel marketing campaign strategies to target stakeholders enabling an increase in demand generation at a lower per-lead cost.

Drove the successful planning and implementation of integrated marketing solutions for BD/Bard’s $2 billion Vascular Access Device (VAD) business. Built and led a new Bard MarComm Center of Excellence (COE) team of 14 strategic internal and external communications, creative, digital, and event professionals aligned to enrich the Bard brand and achieve business objectives through meaningful customer experiences. • Brand Elevation: Created a new marketing communications COE responsible for developing, standardizing, and optimizing a refreshed Bard Access brand and supporting omnichannel content, event, and communication strategies.• Internal Communications: Directed the creation and implementation of Bard Access's internal communications strategy through a targeted and branded intranet site and supporting emails, blog posts, Yammer posts, and executive updates, increasing employee engagement by 100%+. • Event Strategy: Drove the utilization of standardized brand elements and omnichannel communication strategies at customer-centric meetings, tradeshows, webinars, and KOL events, subsequently generating a 300% boost in attendance at key industry educational symposiums.• Brand Architecture: Guided brand architecture workstream to integrate hundreds of Bard Access product and service brands into the BD master brand.

Oversaw a team of R&D, marketing, creative and communications professionals, coordinating merchandising, digital marketing, purchasing, and product management in a fast-paced, direct sales environment. Collaborated directly with the President/CEO and Board of Directors on product, promotion, and communication strategies.Related Accomplishments • Oversaw all marketing, communications, product development, and promotion strategies for national sales events, leading to a 100% increase in demonstrator attendance and associated revenue growth.• Revamped twice-yearly catalog production and distribution - lowered lead times, and reduced costs and ordering errors, resulting in a 10 percent boost in profitability.