Stacy Campbell Email and Phone Number
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At IHG Hotels & Resorts, our focus on innovative digital marketing projects is revolutionizing the luxury and lifestyle experience for our guests, consistently driving revenue growth and elevating brand engagement. Expertise in hospitality management and a proficiency in digital marketing are the cornerstones of our strategy, enabling us to connect with guests on a deeper level and deliver truly memorable experiences.Reflecting on a distinguished tenure at Kimpton Hotels & Restaurants, our team effectively orchestrated a dynamic digital strategy that propelled substantial revenue increases and fostered guest loyalty. Mastery in leveraging SEM and SEO, paired with strategic use of Google Ads and Analytics, has allowed us to optimize team performance and enhance ROI, setting new benchmarks in the competitive landscape of luxury hospitality.
Ihg Hotels & Resorts
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Projects, Field Marketing Ihg Luxury & LifestyleIhg Hotels & Resorts May 2023 - PresentWindsor, Berkshire, Gb
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Senior Director, Commercial Tiered Services - DigitalKimpton Hotels & Restaurants Mar 2021 - May 2023San Francisco, Ca, Us -
Field Director, Digital MarketingKimpton Hotels & Restaurants Jun 2019 - Mar 2021San Francisco, Ca, UsResponsible for defining and leading a proactive digital marketing and channel distribution strategy that maximizes revenue, enhances web presence and increases guest loyalty for all Kimpton hotels. l lead and direct the area digital marketing team members in:• Acquisition and retention marketing efforts designed to drive site traffic and sales, which includes third-party e-channels, paid and organic search marketing, email marketing, online banner ads, and Kimpton-defined social media outlets• Collaborating with corporate office, area digital and hotel teams to develop and manage property sites with attention to brand voice, look and feel along with presentation of product both visually and textually, ease of site navigation and access to purchasing information, transaction processing, and site analytics
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Senior Manager, Digital Field MarketingHyatt Hotels Corporation Jan 2019 - Jun 2019Chicago, Il, UsBuild, lead, mentor and empower a Digital Marketing team to develop and execute Digital Marketing and Media campaigns for multiple brands across Hyatt in North America, Mexico and Canada• Establish and execute strategies to build brand awareness, acquire new customers, increase market share and incremental revenue• Lead the development of digital marketing plans, increase traffic and engagement levels with new prospective customers and empower them to become passionate brand advocates• Increase hotel bookings and cross-sell purchases• Significantly accelerate the digital marketing platform with leading the implementation of Datorama and Adobe AAM• Analyze and interpret website performance data and usability, improve conversion rates and maximize marketing programs ROI*Hyatt Hotels acquired Two Roads Hotels end of 2018 -
Director, Digital Marketing And MediaTwo Roads Hospitality Nov 2015 - Jun 2019Englewood, Co, UsBuild, lead, mentor and empower a team to develop and execute Digital Marketing and Media campaigns for three hotel brands across North America• Establish and execute strategies to build brand awareness, acquire new customers, increase market share and incremental revenue• Lead the development of digital marketing plans, increase traffic and engagement levels with new prospective customers and empower them to become passionate brand advocates• Increase hotel bookings and cross-sell purchases• Significantly accelerate the eCommerce platform• Analyze and interpret website performance data and usability, improve conversion rates and maximize marketing programs ROI -
Area Director, Digital MarketingKimpton Hotels & Restaurants Oct 2013 - Oct 2015San Francisco, Ca, UsDelivered Digital Marketing solutions for10 upscale hotel brands in New York City, Boston, Philadelphia and Pittsburgh. • Led efforts for website content, design strategy, paid and organic search, paid media placements, social media targeting, remarketing• Used Google Analytics software to finalize brand-wide website design and usability search engine marketing, paid media to book direct reservations, increase visitors, brand awareness and consumer engagement• Launched a 14 day integrated marketing campaign in NYC through website, mobile, PPC and display that was Kimpton NYC’s highest grossing ever at $332K
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Interactive Development ManagerKimpton Hotels & Restaurants Jul 2012 - Oct 2013San Francisco, Ca, UsEnsured a consistent brand voice, image positioning and content for 20+ hotels in the Northeast, Mid-Atlantic, Florida, and Chicago markets.• Partnered with engineering, design, and business stakeholders for optimal website management including a new loyalty program• Contributed to market positioning, content gathering, USP’s, website development, domain acquisition and management
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Area Director Of Distribution, Mid-Atlantic And Southeast RegionsKimpton Hotels & Restaurants Mar 2010 - Jun 2012San Francisco, Ca, UsManaged 15 multi-state boutique hotels digital presence utilizing content strategy, analysis, SEO, and PPC analysis.• Ensured delivery of design and content to build nine new websites• Partnered with hotel teams and implemented new website strategies to increase awareness and revenue• Coordinate with the Directors of Revenue and Directors of sales on pushing out strategies that will help them achieve budget and goals• Manage distribution through Centralized Reservation System, Global Distribution Systems, Online Travel Agencies, and booking engine• Oversight to in-house reservation center and ensure goals are met; achieve overall customer satisfaction in the upper upscale hotel segment
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Revenue ManagerKimpton Hotels & Restaurants Nov 2007 - Feb 2010San Francisco, Ca, Us• Developed yield strategies and initiatives for sales and marketing• Completed forecasts: 30-60-90 day, full year 365, and 14-day operational• Prepared annual top-line revenue budget• Implemented strategies to developed packaging and promotional opportunities• Analyzed market trends to set pricing strategy• Worked with the sales team to do business reviews, IdeaS reports such as displacement and rate strategies• Collaborate with third party vendors for top placement on sites and analyze selling strategies for each
Stacy Campbell Skills
Stacy Campbell Education Details
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Indian River State College -
University Of Central Florida
Frequently Asked Questions about Stacy Campbell
What company does Stacy Campbell work for?
Stacy Campbell works for Ihg Hotels & Resorts
What is Stacy Campbell's role at the current company?
Stacy Campbell's current role is Marketing Projects IHG Luxury & Lifestyle at IHG Hotels & Resorts with expertise in Digital Marketing.
What is Stacy Campbell's email address?
Stacy Campbell's email address is st****@****els.com
What schools did Stacy Campbell attend?
Stacy Campbell attended Indian River State College, University Of Central Florida.
What skills is Stacy Campbell known for?
Stacy Campbell has skills like Hospitality Management, Hospitality Industry, Management, Customer Service, Training, Pay Per Click, Search Engine Optimization, Event Management, Tourism, Powerpoint, Distribution Management, Revenue Management.
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