Development of marketing and digital strategies and execution of mandates (B2B and B2C) in various industries, including transportation (STM, Jacques Cartier and Champlain bridges).Management of the digital department (client account, team and budget)Development and execution of marketing communication strategiesPresence on the EDI committee, the happiness committee as well as the marketing committee, participation in the ideation of the employer brand.

- Development and execution of digital strategy (social media, Adwords, display)- In-depth audits of the digital ecosystem (user journey and profiles)- Animation of digital training (LinkedIn, SEO digital marketing)- Development of digital plans on a year or for impactful campaigns (product launch, recruitment, community animation)- Project, team, schedule, and budget management

Managing thousands of dollars of media buying campaigns- Develop distribution strategies for content on social media (definition of KPIs and recommendations on content)- Run B2B campaigns for different industries, food, mining, health, new technology.- Maintain low costs by results for better results and optimize campaigns in progressCoordination of online publishing of websites- Collect and analyze existing data for strategic thinking- Highlight the content… Show more Managing thousands of dollars of media buying campaigns- Develop distribution strategies for content on social media (definition of KPIs and recommendations on content)- Run B2B campaigns for different industries, food, mining, health, new technology.- Maintain low costs by results for better results and optimize campaigns in progressCoordination of online publishing of websites- Collect and analyze existing data for strategic thinking- Highlight the content, features, and design of the website with the business objectives of the company- Analyze the best practices in the industryCrisis management on social media- Developing a crisis management plan- Watch in real time- Recommendations on actions to be taken and answers to be given Show less

Brave is a series of interviews with women who dare to dare. I had the chance to work on the launch of this meaningful project in October 2017. I laid the foundation for Brave's digital signature.Website management:    - WP website creation     - Content integration and update (visuals, videos, pages and texts)    - Social media pages creationManagement of podcasts     - Creation of Soundcloud, Itunes and Google Music pages     - Podcasts updates

En février 2016, j'ai lancé une entreprise de commande en ligne de pâtisseries des Antilles, ce que je fais à temps partiel (principalement le week-end).Création de site web avec ShopifyÉdition de contenuGérer les profils Facebook et InstagramPublicité sur FacebookSuivi sur Insight et GACommande et livraison

Web Strategy- Management of emailing marketing campaign Mailchimp (more than 20 000 users)- Creation of an editorial calendar (a 62% increase of like )- 10% increase in orders, following marketing campaigns- Google Analytics and Alexa Usage ReportWeb Project Management- Team Management (8 people)- Project management (Basecamp and Jira tool)- Establishment of timetables and budgets- Maintaining a relationship of trust with B2B and B2C clientsLaunch… Show more Web Strategy- Management of emailing marketing campaign Mailchimp (more than 20 000 users)- Creation of an editorial calendar (a 62% increase of like )- 10% increase in orders, following marketing campaigns- Google Analytics and Alexa Usage ReportWeb Project Management- Team Management (8 people)- Project management (Basecamp and Jira tool)- Establishment of timetables and budgets- Maintaining a relationship of trust with B2B and B2C clientsLaunch of the online order on the Top Menu website- Mockup of the website and writing of user stories- Improvement of the user experience- QA test : complete testing of the website on different device and browser- Establishment and training of a customer service team- Writing protocols for the use of the platform Show less

CHARLY MEDICALStrategy e-business- Website redesign (wireframe, mockup, ergonomy, navigation, ...)- Analys and Optimisation of the user experience - Highlighting the compagny values - Creation of a new graphic chart (with an agency)- Negotiation of strategic and logistical contracts (in collaboration with the Sales Manager)ASTERIE - Renewal of marketing materials (brochures, website, posters ...)- Branding from a new product (creation of name… Show more CHARLY MEDICALStrategy e-business- Website redesign (wireframe, mockup, ergonomy, navigation, ...)- Analys and Optimisation of the user experience - Highlighting the compagny values - Creation of a new graphic chart (with an agency)- Negotiation of strategic and logistical contracts (in collaboration with the Sales Manager)ASTERIE - Renewal of marketing materials (brochures, website, posters ...)- Branding from a new product (creation of name, packaging, ...)- Launch of an informational website with a CMS (data entry, ...)- Preparation and organization of various exhibitions Show less

Website Administration (data entry, promotions's update, editorial description, ...)Order Management (purchase from the provider, shipment, ...)Promotional Marketing (reflexion on the newest products promotion, logistic, implementation in the store, ...) in collaboration with the marketing manager