Senior Director Of Sales
Current• Establishing and achieving sales objectives. • Recruits, trains, motivates and develops a sales organization into a cohesive unit to increase productivity and exceed minimum sales requirements and satisfy customer needs.• Personal interaction with key customers and prospects.• Ensures sales representatives have a clear understanding of the marketplace including demographic profiles, competitive media, strategies and territorial growth potential.• Conducts performance reviews and takes disciplinary action in conjunction with the GM.• Creates and reviews quarterly and annual sales goals for their market’s sales executives.• Designed and led training and team-building events based upon company-wide “best practices.”• Instrumental in complete turnaround of under-performing sales team, set higher expectations and instituted higher accountability resulting in increased sales.