Principal Ux Designer
CurrentAs the Principal UX Designer at ETQ, I drive the implementation and maintenance of our design system, ensuring consistency and quality across all products. I strategically collaborate on the next-generation SaaS platform, overseeing all visual design for new initiatives and leading the design and prototyping efforts in Figma for our innovative legacy platform transformation. My focus is on creating scalable and sustainable design solutions that elevate user experiences.I am dedicated to promoting UX maturity across the organization, mentoring junior and associate designers, and fostering a culture of design excellence. My role involves initiating and conducting comprehensive user research, including moderated usability studies, proof of concept (POC) interviews, surveys, and managing user relationships.I also lead workshops and support the Director of UX with team initiatives and collateral, ensuring our UX team operates at its highest potential. My passion for user-centered design and my commitment to continuous improvement drive my contributions to ETQ’s mission of delivering exceptional user experiences.