Process Development and Implementation – Act as content representative on cross-functional team for the development, testing, and implementation of an innovative new catalog build process. Document new procedures and identify opportunities for process improvement and efficiency gains, as well as hurdles to full-scale implementation.Integrated Marketing Strategy – Lead copyediting team for all Fingerhut FreshStart print and interactive materials from customer targeting, through the purchasing process, to program graduation. Ensure consistent messaging across all platforms and channels.Brand Management – Copy representative for direct mail marketing efforts targeting existing customers. Leverage market research, test results and sales trends to provide recommendations and support in determining promotional messaging and campaigns. Maintain consistency with brand style guidelines while meeting compliance and testing expectations.Sales and Marketing Materials – Copyedit and proofread two major catalogs monthly, plus covers, letters and other associated print collateral. Ensure proper page formatting, image use and overall adherence to brand style guidelines.

Content Management – Managed the completion of various steps in the publishing process to deliver legal and regulatory print and electronic products according to schedule; never missing a deadline.Relationship Management – Maintained relationships and corresponded with authors and other external data sources on behalf of team.Training – Led group and individual training sessions, developed instructional materials, and monitored trainee progress for multiple product lines.New Product Development – Received “Above and Beyond Award” for leadership role in development and creation of a new publication: The New York Local Court Rules.

Network Building – Drafted profiles of healthcare organization stakeholders and built an Independent Review Organizations contact list as resources for newly established Government Relations department.Market Research – Helped facilitate focus groups and shared results with senior leadership.