Stacy Haakonson Email & Phone Number

Calgary, Alberta, Canada

I drive revenue growth and operational excellence, aligning sales, marketing, and customer success. Leveraging data-driven insights and technology, I optimize processes and empower our teams, fueling SkyFire’s sustainable success and leadership in the renewable energy industry.

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Strategic Consultant/Director, Client Services at Fio. We are a boutique sales & marketing consultancy helping SMBs achieve sustainable revenue growth. Working hand in hand with our clients, we asses the business’s current state (systems, processes, data, people), take our findings and incorporate those recommendations into effective marketing & sales strategies. We also curate a series of customized sales tools that supports and equips our client’s leadership as they pursue their… Show more Strategic Consultant/Director, Client Services at Fio. We are a boutique sales & marketing consultancy helping SMBs achieve sustainable revenue growth. Working hand in hand with our clients, we asses the business’s current state (systems, processes, data, people), take our findings and incorporate those recommendations into effective marketing & sales strategies. We also curate a series of customized sales tools that supports and equips our client’s leadership as they pursue their growth goals. Show less

Okotoks, Alberta, Canada

- Coaching entrepreneurs, small business owners and local leaders to understand the ‘why’ behind their business roadblocks. - Collaborate on action plans with clients on how to progress their business. - Develop and deliver group workshops on a range of topics from defining the brand, to communication principles, to leading engaged teams.

Alberta, Canada

- Developed and led provincial marketing and engagement strategies to roll out SaaS platform that aligned with strategic plan to drive client acquisition, engagement resulting in 114% growth.- Executed new tactics focused on driving revenue growth through new customer acquisition SLA’s, retention processes, brand exposure and business development efforts that aligned with sales direction and fiscal goals.- Directed internal employee adoption campaign for new SaaS platform, successfully… Show more - Developed and led provincial marketing and engagement strategies to roll out SaaS platform that aligned with strategic plan to drive client acquisition, engagement resulting in 114% growth.- Executed new tactics focused on driving revenue growth through new customer acquisition SLA’s, retention processes, brand exposure and business development efforts that aligned with sales direction and fiscal goals.- Directed internal employee adoption campaign for new SaaS platform, successfully driving positive behavioural changes, shift siloed culture, focused on positive ‘Begin with Yes’ attitude. - Mentored employees from front line to C-suite, on Customer Experience (CX) discipline, helping to pivot business from product focused to client centric approach.- Change agent focused on cultivating a positive, solutions based, independent thinking, dynamic team culture.- Responsible for leading corporate design of desired client experience by eliminating redundant processes and touchpoints throughout the client purchase journey, resulting in an increase of 18% user adoption of SaaS platform. Show less

- Developed innovative, multi-channel strategies for external clients that included events, print, web and social media platforms contributing to 11% corporate revenue growth. - Oversaw sponsorship and partnership acquisition, activation and fulfillment; ensured all collateral associated with communications, marketing, external events, contesting, and promotional activities were on brand. - Managed end to end execution of communication initiatives including: development of corporate… Show more - Developed innovative, multi-channel strategies for external clients that included events, print, web and social media platforms contributing to 11% corporate revenue growth. - Oversaw sponsorship and partnership acquisition, activation and fulfillment; ensured all collateral associated with communications, marketing, external events, contesting, and promotional activities were on brand. - Managed end to end execution of communication initiatives including: development of corporate communication plans, content for intranet, media kits, proposals/RFP's, sponsorship/partnership initiatives, press releases, budgets, launch events, employee advisory groups. - Created feedback channels for internal and external clients to understand how to communicate better, identify training and development needs, and provide insight to Executive Leadership. Show less