Responsible for all regional marketing activity in North America. Evolved current brand strategy to increase awareness via successful multi-channel campaign utilizing content marketing and thought leadership. Launched interactive displays to increase customer engagement at tradeshows. Developed marketing and sales tools. Focused on improving customer experience and driving a customer focused culture.

Directed commercial services organization, including client services, sales operations, contract and proposal services, and regional marketing for North American (NA) region. Oversaw all tender activity, including RFQ/RFI preparation and estimation as well as cost, pricing, and contract management. Drove commercial growth by enhancing the customer experience and fostering up-sell opportunities. Implemented improved and effective communications between sales, client services, and production teams. Developed talent within team of 40+ employees, including five direct reports. Focused on creating customer-centric organization. • Developed and implemented pricing strategy across NA region, resulting in $5.3M revenue upside.• Implemented centralized online storage portal and standardized formats for customer price lists across all NA sites.• Standardized all responses and created database for all RFIs.• Prioritized accounts, including scope, goals, and project ownership.• Improved communication throughout organization by establishing a weekly forum to discuss accounts, issues, and action plans.• Standardized sales KPIs, SFDC reporting, pipeline data, and lead activity management.• Led standardization of seven sites in NA region for all customer-facing processes, SOPs, and documentation, including client services, lead processing, estimating, proposals, and contract services.• Expanded team by 20%, restructured resources for enhanced talent development, and optimized client relations.• Standardized client services KPIs, implemented new hire curriculum, and reduced client credits by 10%.• Developed marketing material, sales presentations, and trade show management for NA region.

Managed global inside sales team, including ten direct reports throughout NA, EU, and APAC regions. Expanded team by 40% in first six months, established training/mentoring program, and enhanced current metrics and incentive compensation plans. Established sales and marketing excellence program to promote customer-focused culture within organization.

Oversaw strategic marketing development and implementation for biologics and sterile technologies product portfolios ($240 M). Led customer segmentation/targeting projects, voice of customer research, market intelligence trending analysis, go-to-market strategy, value proposition creation, and campaign management, with direct responsibility for budget, agency, and third-party support teams. Developed sales training material and marketing collateral. • Developed and executed go-to-market strategy for several new product offerings, including expanded biomanufacturing services, an antibody drug conjugate technology platform used in early-stage biologic drug development, and glass-free injectable technologies.• Awarded Outstanding in Advertising recognition by Contract Pharma magazine, surpassing all key competitors regarding highest scores in recall, readership, and overall effectiveness.• Rolled out new global branding strategy and implementation, including website design, marketing material, campaign management, and facility alignment.

Led marketing team in all aspects of campaign management and promotion, with direct authority over collateral development, online initiatives, advertising, and CRM database. Guided direct reports in building and reviewing campaigns and brand management strategies. Authored press releases. Managed trade show placement. Delivered training materials for sales and CRM teams. • Recognized with One Patheon Award regarding excellence in re-branding and CRM projects.• Boosted customer awareness, gained 3% market share, and grew contract manufacturing revenue 7% through successful six-month branding campaign.• Introduced direct online marketing and customer survey tools using current CRM program.

Spearheaded development and execution of company marketing communications plan. Launched online marketing and brand management strategies. Deployed print and broadcast advertising campaigns. Oversaw all press releases and media for NA region. Implemented Sage’s Act! CRM system as global sales support and management tool. Streamlined communications by unifying all business groups within single consolidated intranet.

Directed marketing planning and campaign development for several major biopharmaceutical product portfolios totaling $17M. Managed diverse range of product lines from lab reagents to capital equipment and technology platforms. Designed effective strategies for increasing brand presence, launching and positioning new products, and generating new revenues. Conducted market research for use in tactical planning. Created marketing collateral. Managed all aspects of product life cycles. Awarded Associate Product Manager of the Year for creating and expanding BioRewards customer loyalty program, increasing product penetration by cross-leveraging adjacent product lines for bulk purchases. Grew reagent and radiochemical sales by 9% through planning and direction of global customer management program.