Product Manager for the Digital Advertising team at Best Buy

Product Marketing Manager for Bing Ads. In this role I focus on our small business customer segment representing their interests in product planning and looking at ways to effectively communicate at scale. In addition, I work with field marketing teams across the customer lifecycle to identify improvements that would increase the success of our customers and reduce churn.• Prepared features for release by creating customer-centric solution-based messaging and GTM materials.• Analysis and strategy for the SMB segment, representing these customers in product feature planning. • Liaison with field marketing and sales teams on feature releases and strategy.• Advised on rollout of marketing automation tools and workflows.• Managed integration of proprietary data into acquisition tools and workflows.

Lead Product Manager for Expedia® TravelAds™, a proprietary auction-model pay-per-click advertising platform designed for Expedia’s hotel partners. In my current role, I oversee the product development roadmap, business and sales initiatives, marketing and operations. Revenue from this product has grown at an average of 150% annually over the last 5 years.• Product Strategy: development and management of product strategy and feature releases. • Marketing and Communications: Product evangelism and training to internal and partner audiences. Acquisition and retention marketing strategy and tactics. Technical and marketing copywriting for partner audiences. Created and managed product website including all product documentation, training and sales content. Managed localization for expansion into European markets. • Operations: Defined requirements for financial data integration. Improved billing processes to significantly reduce resource requirements and improve accuracy. Defined requirements for multiple currency integration. Ongoing management of multilingual ad review process including documentation, legal guidelines and training materials.• Usability and Feature Documentation: Bring end-user perspective to new feature development and testing. Create value proposition, messaging and documentation for product updates.

• Expedia® Elite Plus loyalty program: Managed vendor agencies through development of customer-facing collateral and website during program launch. • Incentive Promotions: Developed internal strategy and process around sweepstakes fulfillment including legal documentation and tax reporting. Developed database for tracking winners through fulfillment process. Created documentation for process and database. • Media Solutions: Product management for the launch of Expedia® TravelAds™, an auction-model, bid-for-placement advertising program offered by Expedia to its hotel partners. Responsible for customer-facing communications and establishing operational processes around billing and ad quality.

Managed the creative development of Microsoft Hardware packaging, Sales and Marketing kits and collateral. Worked as part of the Servers and Tools BG team on various projects including the delivery of the FY07 Customer Campaigns Cookbooks for technical audiences. Responsibilities include financial management and team coordination as well as briefing global agency subsidiaries on campaign execution.

Responsible for the creation and management of the launch plan for the Windows Vista. Working across multiple groups to consolidate their plans and milestones into an all-up launch schedule. Prepared and delivered weekly reports to Team Leads and Directors. Developed and managed team SharePoint portal.

Client liaison and project management for a variety of projects and clients including the Microsoft Developer and Platform Evangelist Group, and the Microsoft Partner Program. Developed marketing strategy, messaging and creative strategy. Created and managed budgets and timelines. Managed print vendors and creative resources. Projects include an internal awareness campaign, brand guidelines update and customer evidence.

Client liaison and project management for a variety of projects across several groups, including Microsoft Business Solutions, Microsoft Academic Alliance, and the Microsoft Mentor Program. Developed campaign strategy, messaging and creative strategy. Created and managed budgets and timelines. Projects included to-partner educational material, customer-facing collateral for vertical markets and awareness campaigns to internal and external audiences.

As the founding partner, I managed the day-to-day business of a graphic design and localization company. This role included general business, employee and financial management as well as marketing and sales.As the Account Manager for our Microsoft clients, I worked to develop and implement the Localization Vendor model used by Microsoft Hardware. Hired and managed a team of Localization Program Managers and multilingual print production specialists. Worked with Product Marketing Managers, Subsidiary Program Managers, MILS, HUA, PEM, and OPS on Mouse, Keyboard, Gaming and Broadband Networking products. Additional responsibilities included: ● Provided technical expertise for font encoding and print production for packaging and documentation. This included pioneering new methodologies for creating Asian packaging and documentation. ● Managed the work of prepress and translation vendors. ● Coordinated with Hardware User Assistance to release the North American and localized manuals. Responsible for consistency of localized layout and technical integrity of files. Created templates and style guide for manuals to ensure brand consistency.● Represented Hardware at the 1999 Microsoft Worldwide Print Conference in Dublin● Preparation of a feasibility study for the localization of Broadband Networking Hardware, which included budget analysis, risk analysis and in-country product testing.● Owned all aspects of client business, including contracts, budgets, resource allocation, and training.

Creative director and designer for a wide range of projects including brand development, advertising and marketing collateral. This included consultation, planning, design and development of marketing strategies and the creation of marketing materials using various print and online media. Also includes the direction and management of vendors such as copywriters, photographers, illustrators, prepress and printing suppliers as well as management of project budgets and schedules. Clients included: Microsoft, Weyerhaeuser, Victoria Clipper, Food Services of America, Gray Line of Alaska, Gray Line of Seattle, International Marine Software Associates, A Contemporary Theater and the Flying Karamazov Brothers.

Responsible for all content and layout for a four-page newsletter which was published daily for 72 consecutive days. Researched, wrote and edited articles, interacted with other shipboard departments to acquire information. Worked with onboard offset printer to assure timely publication.

Graphic design and project management for a variety of clients. Responsible for all aspects of projects including budget, schedule, art direction and design, coordination and art direction of photography and illustration projects, production of camera-ready and digital artwork, client coordination, proofing and press checks. Projects ranged from branding to four-plus color collateral and packaging.