As the Manager of Partnerships and Alliances within the product organization, I play a pivotal role in driving strategic growth by identifying and executing high-impact partnerships. I lead the evaluation of new partnership opportunities, collaborate with cross-functional teams to prioritize initiatives, and ensure alignment with company objectives. In this role, I foster strong, lasting relationships with key partners and oversee the successful execution of joint initiatives.

Direct marketing and promotions for a multi-million dollar personal injury law firm leading strategic planning, traditional/digital contract negotiation, and departmental projects in a fast-paced environment. Oversee and allocate annual budget to reach the target audience, integrate direct response, optimize brand impact, and reduce ad campaign costs. Manage and train a marketing team of 2 (Marketing Assistant/Jr. Media Buyer and PPC Associate). - Leveraged Google AdWords to identify specific leads and conversions and improve SEO; improved ability to determine the firm's ROI, analyze campaign effectiveness, and streamline budget focus. - Pioneered the creation of firm's social media page and create organic and paid Facebook posts to increase engagement and brand exposure. - Introduced a new data process for the Needles Case Management system to gain demographic and other insights; created more granular reports to gauge daily, weekly and monthly call volume, leads and new client generation. - Coordinated research, media planning, negotiation and media buy implementation for additional offices in 2 new markets.

Served as the primary strategic planner and negotiator for media contracts, including TV, PPC, billboards, radio, phone directories, sponsorships, etc. throughout multiple markets. Built an maintained relationships with media sales representatives to add value. - Jumpstarted Google AdWords campaigns; increased quality scores and nearly tripled click-through rates within first 3 months of optimizing campaigns. - Acted as Project Manager for all TV production projects from script creation to traffic insertion. - Recognized as the subject matter expert (SME) on competitive strategies and statistical data by consistently analyzing competitors and researching advertising tools such as KANTAR Media to build and maintain market share.

Trained, developed and supervised a team of 6, including file auditors, closing coordinator, and escrow coordinator, for post settlement operations. - Successfully identified and modified process inefficiencies; accelerated collection of settlement income - Promoted to a Marketing Assistant/Media Buyer role as a result of consistently exhibiting team leadership skills and exceeding expectations during stringent deadlines

Acted as a liaison between the firm and its clients during final settlement resolution. Drove client satisfaction and understanding through the final processing of settlement documents and funds. Promoted to a newly created File Auditing Supervisor role based on effective communication, relationship building and training abilities with staff and clients.

Audited case files with great detail, ensuring accuracy of contracts and proper resolution of liens. - Recognized as team subject matter expert (SME) on Medicare and Medicaid expenses; established procedures for resolution of Medicare and Medicaid insurance subrogation for the firm's clients. Spearheaded the implementation of new policies and timelines for insurance subrogation ensuring compliance to reduce firm liability.