As the Austin region is firmly positioned as one of the highest-performing metro areas, Opportunity Austin is leading economic development efforts with regional partners and investors. My organization will work to increase awareness and communicate with stakeholders about the region's economic development initiatives through marketing and communications, advocacy, and investor relations.

Responsible for communications and brand management for the city of Hutto, Texas one of the fastest-growing cities in Texas. Responsibilities include management of 13 employees and a budget of $13 million. Departments include library, city secretary's office, information technology department, marketing communications department, community outreach, and special events.• Develop and maintain relationships with key stakeholders, legislative, governmental, media, development, community, corporate, civic, and non-profit organizations.• Serve as spokesperson for the City of Hutto handling all media inquiries and proactive media pitches.• Serve in a leadership role to the City Manager managing special projects and liaison to City Council, Williamson County, and state elected officials.• Served in interim Economic Development role fulfilling request for proposals from company prospects, executed economic incentive agreements to two companies, maintained existing agreements and database. Work closely with Opportunity Austin economic development and the Governor’s office of economic development team on business prospects, workforce development, mobility, and culture initiatives. • Created and currently executing a new Economic Development logo and marketing plan. • Served as interim Acting City Secretary while maintaining existing leadership role. Redefined and organized the City Secretary’s office to have accurate and timely documents, established agenda and public information request process.• Successfully launched new agenda management platform, new City website, Hey Hutto! Newsletter, social media assessment, and strategy for effective public engagement. • Created growth management team to prioritize critical infrastructure projects to support balanced growth for the City. • Took on leadership role with critical initiatives and issues including Capital Improvement Projects, budget development, COVID-19, employee layoff, and management changes.

Provided guidance and expertise in crisis communications, media relations, organizational communications, marketing, social media, public affairs, and executive coaching to non-profits, start-up tech company and PR agency.

Designed, built, and coached the company's first marketing and communications team to implement marketing best practices and establish company brand, vision and narrative. Architected and implemented marketing and communications strategy, which successfully transitioned TDS to a nationally recognized environmental leader versus a local landfill, recycling and composting company. Key brand awareness Initiatives included simplifying messaging to communicate the company story through strategic public relations, thought leadership, and collaboration with government and media stakeholders. Increased employee awareness and advocacy of company initiatives—our strongest brand ambassadors. Created, led and nurtured Eco Academy program - our signature education program, educating K-12 students on the importance of minimizing waste to preserve natural resources. Resulted in earned media coverage, multiple thought leadership opportunities, and five local and state awards. Led cross-functional team in multiple integrated multi-channel campaigns across broad marketing and communications initiatives, including brand awareness and increasing demand generation through digital tactics resulting in 150% year-over-year lead generation growth. Executed multiple digital strategies using Click Dimensions automation platform connecting to the sales CRM.Advised CEO, COO and General Counsel on strategic business initiatives, crisis situations, and executive communications.

Led a full-service team of 70 corporate marketing professionals responsible for global strategy and execution. Advertising & Public Relations - Social Media, Digital Media, Industry and Mainstream Media RelationsCorporate Communications - Executive Platforms Program, Investor Relations, Employee Communications, and Corporate Messaging and MeetingsGovernment Relations - Local, State and Federal Government Relations, Successfully led company Economic Development ProjectCreative Design Group - Content Development including Copywriting, Design, Video, Photography, Event ProductionCommunity Relations - Employee Volunteer Program, Corporate Social Responsibility ProgramsManagement of $13 million budget.Successfully led corporate marketing restructuring for efficiency and effectiveness resulting in high performing team focused on key performance indicators.Directed the development and implementation of a global corporate brand campaign including research, testing, message, and creative development. Launched a multi-media campaign at the annual global conference. Led global agency to reinvigorate industry analyst and media program capitalizing on alignment to the Internet of Things trend. In Q1 of executing the strategy, results included 43 mainstream placements with 104 million impressions, and 509 total placements with industry media with significant message pull through in all targeted pillars.

Provided guidance and expertise in crisis communications, media relations, public relations, organizational communications and executive coaching to non-profits, start-up tech company and corporate communications team in technology industry.

Vice President Communications•Areas of responsibility include community outreach programs, employee volunteer programs, philanthropic initiatives and contributions, traditional media relations and social media • Responsible for directing and implementing key company initiatives: Mission and Values program, Connect a Million Minds (CAMM) philanthropy program• Leader of internal collaborative communications strategies and initiatives including product launches and external partners Recent projects include media sales product launch, Clicked In, and launch event of Wideband Service and lead strategy groups to collaborate with external partners including the University of Texas and Baylor University Government and Regulatory• Managed all aspects of government relations and regulatory affairs initiatives• Developed and maintained relationships with federal, state and city elected officials and external lobbyists• Ensured compliance with 60+ city franchise agreements and state and federal regulations• Negotiated various contracts (franchise agreements, retransmission agreements, programming contracts)Employee Relations• Developed and executed internal communications strategy• Coordinated employee incidents with human resources and external parties External Communications• Communicated with media via press releases, news conferences, personal contacts and social media• Company spokesperson, public speaking engagements and various community and VIP events• Developed strategic relationships and outreach programs with education, business and government entities • Promoted positive customer relations and ensured escalated customer issues were properly handledAdditional Responsibilities• Coordinated marketing communications regarding programming changes and sales contests• Managed Division intranet and Internet sites

Coordinated advertising, marketing and public relations for multiple clients, including City of Waco and Pillowtex Corporation of DallasFacilitated research, copy and design for marketing and PR collateral Supervised each aspect of client projects from initial creative production through completion

Worked with national/local media and managed crisis situation during Branch Davidian standoff as Branch Davidian children were temporarily housed at Methodist HomeManaged strategic planning and development of the public relations department Developed and implemented communications with internal and external publicsManaged extensive writing, designing and editing of multiple printed communications piecesDeveloped outreach projects to enhance community relationsRepresented the organization through speaking engagements throughout the State of TexasCoordinated special events