Lead, develop and implement all efforts related to strategic recruitment, selection, and enrollment. Analyze data and trends to inform recruitment and retention. Stabilized and increased new student applications. Planning, coordinating, and overseeing in-person and virtual promotional events, tours, student visits, and new student orientation. Member of the administrative team participating in decision-making regarding school policies, budget planning, parent engagement, student management, and recruitment and retention strategies. Manage advertising budget and negotiate print and digital placements. Streamlined advertising budget while maximizing visibility. Conceptualize and direct design of school-wide marketing materials for recruitment, enrollment and retention. Serve on Board level Advancement & Marketing Committee. Make presentations to Board of Trustees. Serve as co-moderator for Student Government Association.

Managed marketing and event budgets. Streamlined processes, negotiating vendor contracts.Raised visibility of Preschool to Grade 5 programs in Howard and Baltimore Counties with direct marketing campaigns, print and online advertising, and social media. Coordinated outreach into Howard County Chamber of Commerce bringing in council members and local business participation in events and sponsorships. Coordinated annual fund appeal. Maintained donor database, analyzed giving trends, and identified giving opportunities. Recruited and solicited volunteers for school-wide events.Managed website redesign from concept to launch. Trained staff. Performed updates and maintenance. Developed signage, program brochures, viewbook, grade level fact sheets, and novelty items.

Provide communications support to the Director of Admission and the Development Manager for open houses, tours, fundraising events, and local outreach to community members and businesses.Manage external communications and write and edit content for ads, brochures, website, Facebook, Twitter, newsletter, school calendar and school signage. Promote the school and its programs to local, regional and national media outlets using press releases and Vocus marketing software. Evaluate communications activities and provide statistical analysis of online communications.

Manage marketing campaigns and direct publishing projects for national organizations, federal government, corporations, non-profits, and small businesses. Develop external, public-facing marketing materials. Write and edit high quality, results-driven marketing communications materials– email newsletters, web content, articles, training modules, presentations, brochures, book manuscripts, reports and publications. Manage entire publishing process from concept to completion with teams of graphic and web designers, researchers, authors, and editors. Manage social media-content planning and updates. Build and maintain websites. Work within a variety of content management systems. Experienced in HTML 5 and WordPress.

Established the agency’s first marketing communications program to raise visibility among stakeholders and increase public awareness of the importance of STEM. Managed and allocated multi-million dollar budget using publications, Internet, and public events to communicate programmatic information and advancements in science to the public and media. Developed and implemented strategic communications plans for promoting science and technology programs, grants, and research results to the science community and the general public. Founder and managing editor of agency’s award-winning external newsletter to promote research and education developments in science and engineering. Interviewed scientists and engineers about research to create monthly content. Created the use of marketing toolkits consisting of multiple products ‒program guides, annual reports to Congress, brochures, fact sheets, newsletters ‒ to appeal to university, legislative and public target audiences. Led cross-functional committees to establish best practices for agency-wide external communications. Managed communications staff and directed teams of writers, graphic designers and web developers.Assistant Coordinator of Special ProjectsManaged national, annual public outreach campaign to promote diversity in science and technology. Secured corporate sponsorships. Coordinated press events and community and family science events.Coordinated the development and national distribution of hands-on science classroom kits to interest K-12 students in pursuing STEM careers. Formed partnerships with non-profit organizations serving minority communities to expanded outreach efforts.