As Vice President of Marketing, I’ve continued to define and optimize content marketing strategies, collaborating cross-functionally to integrate campaigns, generate leads, accelerate the sales funnel, improve retention, and strengthen client relationships. Since taking on this role, I've established the first marketing editorial board and workflow, developed and pivoted on 12-month integrated marketing campaign plans, and more than doubled my team size.

Recruited as a key leader during the height of the pandemic, I drove digital marketing transformation for Wintrust, with a particular emphasis on revitalizing our email capabilities and strategies. In the first year, my role expanded to include leading the Creative team.𝗦𝗲𝗹𝗲𝗰𝘁 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:➜ Overhauled outdated email marketing strategies and operations, introducing modern design and performance metrics for a more effective program.➜ Managed a team of content marketing specialists, overseeing strategy, design, operations, and social media to improve customer conversion and content quality.➜ Led a transformation of the creative team during a period of high turnover, aligning processes with digital strategies and transitioning to a new CMO.➜ Established an editorial board to coordinate content creation, enhancing cross-departmental awareness and ensuring a unique brand perspective.

Harnessing the power of email marketing, I spearheaded innovative strategies that deeply engaged customers, resulting in a substantial impact on monthly revenue of approximately $60 million. Beginning as Senior Manager and promoted to Content Director, I owned all aspects of the email marketing channel, from defining and refining content to executing campaign distributions. Collaborating across departments, I integrated and optimized campaigns to drive lead generation, expedite the sales process, enhance customer retention, and fortify client relationships.𝗦𝗲𝗹𝗲𝗰𝘁 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀: ➜ Boosted monthly revenue by $60M+ and increased conversion rates by 50% with targeted email marketing.➜ Reduced costs by 37% and minimized email system downtime and complaints by 90% through CRM migration.➜ Managed compliance and crisis communications, proactively addressing risk and building strong organizational relationships.

Recruited to elevate service standards for multimillion-dollar creative, consulting, and mar-tech accounts, I quickly advanced into roles of greater responsibility. As Senior Content Strategist, I crafted strategic roadmaps, analyzed real-time results, and continuously adjusted to improve conversions. I developed cross-channel digital content plans and implemented list-growth ideas. Transitioning to Account Director, I aligned teams and delivered record results, leading to a promotion to the Strategy Department, where I achieved similar successes for other high-profile clients.𝗦𝗲𝗹𝗲𝗰𝘁 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀: ➜ Led a 5M-subscriber B2B email newsletter program with global reach.➜ Integrated promotional and editorial content at HP to achieve a 15% higher average CTR.➜ Awarded the 2017 Outstanding Achievement Award for Best B2B Email Message Campaign.

Starting out in the Legal Department as a Rights & Permissions manager, I was quickly recruited to Playboy’s online division for my publishing experience. I powered through the ranks from Producer to Senior Producer to Digital Production Manager with management over a 100K-member paid subscription website. My department generated 70% of Playboy’s $10M online yearly revenue. I worked across functions to make sure we were delivering fresh content daily while concurrently handling all facets of production. Using CMS and UNIX vi, I handled edits. I also collaborated with email marketing on content promotion, planned our editorial schedule, and wrote copy. 𝗦𝗲𝗹𝗲𝗰𝘁 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀: ➜ Pioneered Playboy.com’s first-ever book review section. Produced and edited daily content, specializing in graphic novels, comics, and literary non-fiction. (See publications below.)➜ Bridged conflict between print and online divisions, forging positive relationships with print staff to mitigate prejudices and achieve efficiency for smooth production.➜ Asked to remain as expert consultant after online division was sold.

Continuing to gain experience and momentum within the publishing community, I gained a position with IDG/Wiley in the ...For Dummies division. There I acquired titles and developed products for their sports, health, religion, and hobby publishing program.

Managing Cengage’s 20-rep call center in Boston, I learned how to build and steer successful teams as we serviced 57K clients and brought in $90M in textbook sales each year.Winner: Customer Service Representative of the Year award and company Pyramid award for outstanding service

Working in the Dalkey Archive Press office, I got my first taste of marketing. Developing and coordinating promotional materials for this innovative publisher, I learned the importance of targeted content. I also served as the office manager, controlling the warehouse inventory and supervising the order processing and distribution.

Working with the Editor, I read submissions for approval for publication in Spoon River Quarterly Review’s quarterly poetry journal.