Stacy Atherton Email & Phone Number

Greater Minneapolis-St. Paul Area

Minneapolis, Minnesota

Consultant, Carlson Brand Enterprise, a brand and marketing consultancy assisting corporate clients with strategic and analytical marketing challenges to drive profitable growth. Clients included Polaris, Jack Link's, and Best Buy.Vice President of External and Alumni Relations, Carlson Marketing NetworkVice President, Carlson Graduate Women in Business Co-Lead, Second Place Team, Elite 8 Brand Management Case Competition

Built business case to develop and launch product line extension in the convenience store space. Presented recommendations to senior management after 5 weeks at the company.Successfully launched line extension initiative through the initial phases of company’s project prioritization process and outlined future steps for product launch, including research plan and production timeline. Received project prioritization approval at both the divisional and company-wide levels.Analyzed… Show more Built business case to develop and launch product line extension in the convenience store space. Presented recommendations to senior management after 5 weeks at the company.Successfully launched line extension initiative through the initial phases of company’s project prioritization process and outlined future steps for product launch, including research plan and production timeline. Received project prioritization approval at both the divisional and company-wide levels.Analyzed customer and industry data to provide strategic recommendations of how to best leverage potential business opportunity with national restaurant chains. Recommendations included market segmentation, product prioritization, and go-to-market strategy. Show less

Greater Minneapolis-St. Paul Area

Crafted social media and digital marketing strategies, including paid, earned, and owned aspects, to support multiple internal business partners and cross-functional corporate initiatives.Developed a comprehensive integrated marketing communications plan as part of a 10-person cross-functional team supporting the high-profile launch of the CEO’s new book.Created and implemented a launch strategy and standard operating procedure for Thrivent’s Instagram account, including brand… Show more Crafted social media and digital marketing strategies, including paid, earned, and owned aspects, to support multiple internal business partners and cross-functional corporate initiatives.Developed a comprehensive integrated marketing communications plan as part of a 10-person cross-functional team supporting the high-profile launch of the CEO’s new book.Created and implemented a launch strategy and standard operating procedure for Thrivent’s Instagram account, including brand guidelines, content strategy, and growth strategy. Show less

Greater Minneapolis-St. Paul Area

Responsible for the strategy, development, execution, and optimization of all social media activities for a cosmetology school with nation-wide presence. Managed monitoring and engagement across multiple social platforms. Analyzed metrics of social media and digital performance to optimize campaign effectiveness, inform future content creation, and aid in strategic business decisions.Developed and executed new content and engagement strategies, leading to 42% year-over-year… Show more Responsible for the strategy, development, execution, and optimization of all social media activities for a cosmetology school with nation-wide presence. Managed monitoring and engagement across multiple social platforms. Analyzed metrics of social media and digital performance to optimize campaign effectiveness, inform future content creation, and aid in strategic business decisions.Developed and executed new content and engagement strategies, leading to 42% year-over-year increase in Facebook community size. Executed strategic re-launch of Instagram presence, growing community from 700 to nearly 4,000.Managed and developed one entry-level direct report. Show less

Greater Minneapolis-St. Paul Area

Led content planning and execution for a Facebook community of over 22 million and an Instagram community of over 115,000. Worked with multiple internal partners and cross-functional teams to create and bring to life best-in-class content and campaigns on multiple platforms.

Greater Minneapolis-St. Paul Area

Responsible for social media strategy, client relationship management, content creation, and analytics for a small privately-owned business.

Project work in marketing strategy, branding, crisis communications planning, CRM and content creation. Industry experience includes non-profit, publishing, restaurant, and event management.

Greater Minneapolis-St. Paul Area

Led the strategic development, sell-in, and execution of promotions, public relations, and social media marketing for Wheaties, Wheaties Fuel, and Total cereals to increase consumer awareness of brands in market.Activated opportunistic PR and social-driven campaign around major national sporting event, including media drops and in-market pop-up stores, resulting in 10.37M earned media impressions.

Greater Chicago Area

Developed, implemented, and managed public relations and social media strategies for brands such as Marie Callender’s, Egg Beaters, Peter Pan peanut butter, Reddi-wip and PAM cooking spray to enhance brand-consumer relationship.Spearheaded a social-driven cause marketing campaign for Peter Pan peanut butter to drive consumer engagement and connection, which resulted in an increase in community size from 5,000 to nearly 48,000 in less than 2 months, over twice the size of other category… Show more Developed, implemented, and managed public relations and social media strategies for brands such as Marie Callender’s, Egg Beaters, Peter Pan peanut butter, Reddi-wip and PAM cooking spray to enhance brand-consumer relationship.Spearheaded a social-driven cause marketing campaign for Peter Pan peanut butter to drive consumer engagement and connection, which resulted in an increase in community size from 5,000 to nearly 48,000 in less than 2 months, over twice the size of other category competitors. Show less

Greater Chicago Area

Created original Facebook and Twitter content for area hospital and managed all community monitoring and engagement. Leveraged a multi-platform strategy to increase website traffic.

Greater Boston Area

Assisted in research and implementation of social media campaign for diagnostic healthcare client while developing new opportunities for brand exposure.

Greater New York City Area

Researched and compiled Master Press List of national radio contacts and fashion and beauty blogs while simultaneously pitching upcoming issue of magazine to local media contacts.

Greater Minneapolis-St. Paul Area

Led team of five+ staff members in choosing recipes featuring General Mills products for promotional recipe cards at Target stores nationwide.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Activities and Societies: Vice President of External Relations, Carlson Marketing Network; Vice President, Graduate Women in Business; MBA.

Bachelor Of Arts, International Relations And Spanish

Activities and Societies: Alpha Omicron Pi, Leonard Carmichael Society (community service)

Education record