Interim Marketing Director for The Vinoy Resort & Golf Club, Autograph Collection•Lead a comprehensive marketing overhaul for this iconic historic resort, encompassing six dining concepts, two resort pools, spa, golf club and more.•Establish internal department marketing processes and workflows, accelerating the launch of property activations and packages, resulting in increased ancillary revenue.•Develop marketing coordinator to streamline workflows and project prioritization, improving speed to market and the property’s overall marketing effectiveness.•Crafted a compelling, cohesive brand story reflecting the hotel’s new positioning following a renovation and rebrand to increase brand awareness across all channels.•Direct high-priority projects, including the launch of a new website, full property photo shoot and marketing planning for the resort's annual festive season and 100 year anniversary.•Revitalize digital marketing efforts, including SEO strategies, paid media campaigns, establishing an event calendar, targeted emails, and social media strategy.Task force Marketing Director for JW Marriott Clearwater Beach •Task force role leading PR, social and digital marketing to enhance visibility and engagement.•Restaurant repositioning, and new vanity website build with a re-conceptualized menu launch. •Executed a post-hurricane recovery plan and a multi-activation holiday campaign.Luxury Hotel Audit•Selected for a “Deep Dive” audit of 16 priority luxury branded hotels (The Ritz-Carlton, St. Regis, W Hotels, The Luxury Collection, JW Marriot) led by the VP of Field Marketing to identify marketing opportunities and provide recommended solutions. •Built comprehensive framework to align KPI’s, annual goals, brand positioning, and market trends to deliver high-impact marketing solutions.Led repositioning for a Marriott in Silicon Valley to increase transient business for a traditionally group hotel. Oversaw new website design featuring new positioning.

Accountable for $4M integrated marketing plan across 11 luxury hotels and resorts, 30+restaurants & bars, art galleries, spas and experiences marketing. Lead overarching brand wide digital marketing strategy, plus develop and execute property-level customized marketing strategies as acting corporate marketing liaison to each property.Integrated luxury brand and marketing strategies: digital, social media, PR, email, creative, media buys, partnerships, etc.Conceptualized Adrian Award Winning luxury hotel tour booklet showcasing the inspiring stories behind the unique design and artwork throughout the Grand Bohemian Charlotte.Develop destination awareness marketing for Savannah hotel and entertainment district.Total revamp of email marketing database and strategy increasing average Open Rate from 23% to 40%. Build custom reports from 7 agencies into a single portfolio and individual property reports, improved performance analysis and agency accountability. Develop individual restaurant, wedding and meeting microsites with custom nurture emails for each property creating a dedicated user experience increasing qualified RFP leads and reservations. Member of Visit Orlando Marketing Committee partnering with travel industry professionals to drive business to greater Orlando.Lead Orlando Come Out with Pride partnership, representing Kessler brand in festival and parade.

Responsible for Kessler-wide marketing plan, plus property-specific integrated marketing strategies including digital, social, branding, creative and more based on corporate and property goals.Overhaul all digital campaigns to align with post Covid-19 industry trends, increasing CTR, reducing CPC.Develop destination awareness marketing for Savannah hotel and entertainment district.Lead digital strategy in conversion of a Marriott Autograph to independent branded hotel.Own relationship with agencies of record strategy, contracting, and brand pull-through.Oversee marketing managers on digital, social, hotel marketing and account management.

Lead and develop a 7-person regional marketing team responsible for $7M+ integrated marketing strategies for 75+ Florida Marriott branded hotels and resorts inclusive of top 2 revenue-driving resorts in Florida. Maintain vital ownership and management stakeholder relationships leading fully integrated marketing strategies aligning with brand, loyalty, area sales and revenue leaders to reach revenue goals. Lead destination marketing strategy for Orlando, Tampa Bay and South Florida markets.Execute $1M integrated marketing plan for Marriott Tampa Water Street through a multi-year hotel and market re-imagination including opening 2 new restaurants, in collaboration of the first-ever luxury hotel in Tampa adjacent, JW Marriott and complete downtown Tampa revitalization project by ownership. Lead parternship with Tampa Bay Lightning to promote the hotel and restaurants, plus PR and Social media awareness.Pre-opening awareness, PR, and social strategies launching the first ever exclusive 21+ enclave, Sirene, at the traditionally family-oriented JW Marriott Marco Island beach resort.Elevated luxury-specific marketing campaigns for the Florida luxury hotel brands: The Ritz-Carlton, Edition, St. Regis, W Hotels, and JW Marriott.Work Life Balance and Digital work groups member improving organizational processes and efficiencies.

Promoted into role after Marriott Starwood merger.Drive topline revenue through full-funnel marketing strategies for a multi-million-dollar portfolio of 10 key Atlanta luxury and premium group hotels and golf resort.Deliver strategic transient tactics for large Atlanta group-focused hotel resulting in a record-breaking year in Occupancy, RevPar and Revenue up $4.4M YOY and up $2.1M to budget. B2B initiatives resulting in 287k group Room Nights, the highest in 18 years.Launch market wide offer driving over $2.1M in revenue in 3 months. Key partnerships: Atlanta Braves, Georgia Aquarium, Atlanta United FC, World of Coca Cola, ATL Pride. Drive 1.9% YOY total revenue growth after cultivating Atlanta Braves partnership with hotel.Lead and develop a remote Marketing Coordinator.Marriott branded hotels and resorts, Renaissance, JW Marriott, Marriott Marquis.

Drive top-performing marketing tactics for 11 luxury and premium brand hotels and resorts: St. Regis, W Hotels, Westin, and Sheraton. Awarded Content Marketer of the Year 2015/ 2016 after concepting and creating 6 articles for the SPG Weekend Channel travel site increasing SEO rankings and site visits.Publish articles on local CVB site boosting hotel website traffic and SEO rankings.Marketing initiatives for the entire Atlanta and Orlando regional markets including pursuing local partnerships: Georgia Aquarium, MLB, Music Midtown, Disney Good Neighbor and more.Find efficiencies in OTA and paid media processes as part of the Digital Lead Team.

Lead 5-person account management team overseeing marketing for 5 domestic and global B2B and B2C accounts, managing up to $6M annual media budgets.Redesign all Kimpton Hotels & Restaurants loyalty email templates to mobile responsive increasing mobile revenue by 150%. Manage all email campaigns from content, design and analysis.Concept and manage interactive marketing projects: 4 animated videos, custom landing pages, mobile interstitial display banners, Pandora audio spot, YouTube pre-roll, etc.Partner with in-house teams on client projects: Creative, Web Design, Paid Media, SEO and Analytics, Social Media. Budgeting/ Invoicing/ SOW/ Contract CreationEmail Marketing/ eCRM, Mobile, Direct Mail

Oversee account management team at full service agency overseeing digital marketing strategies for several diverse clients (B2B, B2C, Hospitality, Education, IT Security, Domestic, and International: EMEA & Australia)Email Marketing, SEO, Paid Media, Display marketing, Social Media MarketingLanding Page A/B testing and website UX designCreative Projects: Landing Pages, Email Templates, Banners, Animated Videos, Pandora audio, Direct Mail, etc.Budgeting/ Invoicing/ SOWsEmerging and Innovative Solutions Team

Direct 10-person Account team and Digital Media team driving marketing strategies for numerous hotel clients ie: Marriott, SPG, Hilton, IHG, Wyndham, independent hotels, etc.Member of Leadership Team.Client Services, Contract Creation, Digital Media Strategy: SEO, Social Media Marketing, Email Marketing

Account management for 15 hotels marketing initiativesWork in collaboration with field marketing and property stakeholders as well as management companies and ownership groupsSEO and Content Creation, Paid Media, Social Marketing, Email Marketing

Manage all digital marketing: email campaigns, paid search, affiliates, SEO and social media.Own all vendor and charity organization relationships while pursuing new partnerships.Help conceptualize mobile website design and functionality for best user experience. Ecommerce UX marketing strategy, Affiliate Advertising, Cause Marketing

Search Engine Marketing - Keyword bid management and analysis, SEO across 10 sites, Email Marketing, Social Marketing

Manage website content, paid search and weekly email newsletters. Through e-commerce strategies, raised online sales over 40% by launching shop comparison sites including Amazon.