Stacy Bouchard Email & Phone Number

Green Bay, WI, US

Appleton, WI

Green Bay, Wisconsin Area

Imagine Business Development unlocks scalable growth for mid-sized/mid-market organizations by aligning and powering their sales and marketing efforts. We design and execute inbound marketing and sales development programs that generate highly qualified leads and move them through the sales funnel.

Green Bay, Wisconsin Area

Manage all activities related to marketing and business development including rebranding, website creation and maintenance, content development, tradeshows, marketing research, lead generation and advertising. Serve as the administrator for Microsoft Dynamics CRM. Responsible for the implementation of marketing automation software including lead nurturing.

Work with business unit leaders to create and manage marketing plans and budgets. Identify and coordinate creation of collateral materials specific to assigned business units. Coordinate all trade show efforts of the assigned business units. Manage production of proposals, requests for qualifications and client presentations. Manage media relations for.

Managed production of significant proposals, requests for qualifications and presentations.Coordinated all trade show efforts of the assigned business line.

Worked with an outside agency to re-brand the organization.Developed comprehensive marketing plan including budget.Created publications including the Annual Report and Philanthropist's Almanac.

Created and managed internal and external communications plans throughout acquisition process.Managed comprehensive re-branding program to meet corporate identity standards as result of acquisition.Managed production of more than 100 proposals annually.

Established best practices for centralized management of all client events and trade shows.Created a process for measuring return on investment for all events and trade shows.Created and implemented an improved process for creating client guest lists resulting in a 10% increase in attendance by key clients at all events.

Worked with outside design firm in creation of all collateral materials including sales kits, direct mail pieces, ads, and specialized presentation materials always maintaining corporate identity standards.Coordinated the design and purchase of trade show displays for use throughout the firm.

Established corporate identity standards for all marketing materials.Coordinated launch of private label absorbent product.Coordinated creation of all collateral material.