Stacy Chavis, Ms Email & Phone Number

marketing, communications, branding, DEI, strategy

Seattle, Washington, Us

Seattle, Washington, Us

Expanding globally and beyond digital, to various channels, touchpoints, with in-person activations and partnerships.

Seattle, Washington, Us

Based on top achievements and notable firsts in only 13 months after joining Amazon, the first to hold this title, role and scope - a newly created/developed area for Prime Video and Studios. I lead large-scale entertainment + cause-driven integrated, multi-channel, digital brand marketing, strategy and engagement for key multicultural and diverse segments (i.e. Black, Latino, Indigenous, women, LGBTQ+, people with disabilities, etc.)-Develop, plan, and execute net-new frameworks, playbooks, roadmaps, immersive end-to-end/360 integrated GTM campaigns, cultural programs, events (i.e. Black History, Women's History, Juneteenth), and brand experiences to provide increased awareness across O&O and all touchpoints offsite for Prime Video in NA, and expanding globally-Go-to lead defining cross-site strategic vision, content strategy, CX, cultural insights and messaging-Identify and focus on cultural movements and moments that PV can authentically speak to-Partner with a portfolio of top-notch talent (i.e. Mary J. Blige, Eugenio Derbez, Laz Alonso, Regina Hall), organizations (i.e. GoldHouse) and 1P brands across Amazon, including IMDb/IMDbTV, Amazon Books, and devices: Fire TV, Fire Tablet, and Alexa-Deliver within tight budget and time constraints that exceed projected end results-Establish and lead PV's always-on O&O multicultural digital marketing strategy-Lead oversight of high-performing team and partners, and approvals of all creative assets, copy, and promotional efforts targeting multicultural and diverse segments-Deliver top results-driven campaigns supporting all business lines (SVOD, TVOD, AVOD, Channels, Live Events/Sports)

Seattle, Washington, Us

Leading all digital entertainment, integrated multicultural marketing and strategy for targeted title launches, cultural campaigns and events (i.e. Black History, Pride, Hispanic Heritage), evergreen experiences, and enabling initiatives across all business lines for Studios/Prime Video. With an initial and primary focus on Black customers, we are growing and scaling to other underrepresented groups, utilizing O&O, Growth Marketing, PR, Social, and Influencers to connect, engage and excite customers pre, during and post launch. Goals are to drive awareness, growth and engagement while responding to cultural, socially diverse, relevant trends, needs and DEI priorities for customers. Responsibilities include: GTM launch management, end-to-end ownership, programming/editorial, CX, creative, customer acquisition, personalization, and product marketing.A Few Highlights: 1. Developing, launching and growing the Black Voices brand and experience in US, and expanding globally and beyond Prime Video.2. Developing, launching and growing Prime Video's first diversity initiative, impacting and influencing content, creative, tech/product, partnerships, etc. 3. Developing, launching and growing Prime Video's first cultural-event program, and expanding globally.

Seattle, Washington, Us

Creating innovative and best-in-class entertainment-viewing customer experiences (CX) for Prime Video's TVOD business across website, mobile and connected living-room devices. Develop brand-marketing plans and events for targeting and launching regular new, seasonal and tentpole series and movie promotional campaigns, driving and influencing PR/messaging, content and customer-segmentation strategies to increase engagement rates across customer base. -Advocate for 3rd-party licensed content, overseeing storefront and merchandising marketing and engagement activities, defining success metrics, measurement methods and reporting processes. -Partner with marketing, creative, tech, product, paid media and content-acquisition teams to craft and execute promotional events and bespoke-content launches.-Campaign/Content ownership of multiple TVOD (3rd party) series and movie launches-Create, schedule and QA campaigns to the homepages across website, living room and mobile -Optimize storefront campaigns, messaging and navigation through frequent testing, documenting the results and sharing best practices.-Analyze data to identify segmentation strategies when launching promotions or when informing algorithms to automate and scale efforts.-Develop, own and execute strategies for 3rd-party content: TV, Prime Member Deals (newly-released theatrical movies), Fire TV, Prime Video Cinema (movie tentpoles), and Project Sterling (studio advertising)

Washington, Dc, Us

Teaching Film Marketing students from the Howard Entertainment Program 3.0 in the Howard School of Business; the end-to-end process for Prime Video's Cultural Marketing campaigns.

New York, New York, Us

Connected brands to audiences through compelling and creative activations and original experiences at varied sporting and music events. Elevated the fan and consumer experience.

New York, Ny, Us

Advanced (Addressable) TV Media SolutionsResponsible for creating exceptional post-sale experience in order to drive renewals and increase revenue. Strategically managed and executed revenue generating marketing and programmatic/advanced-advertising TV opportunities for existing partners, key stakeholders and Viacom to meet/exceed KPI’s, network objectives and business goals, translating into sales advantages and commercial success. *Advertising lead - identified audiences, content to place targeted ads in over 100 regularly-scheduled programs, based on optimizations, research and data.*Developed and delivered creative, data-driven solutions, translating data into actionable results to add revenue, build awareness, drive business, improve clients’ performances, and influence critical decisions.

New York, Ny, Us

Managed more Music & Entertainment networks: VH1, MTV Classic, Logo, MTV Live, MTV TR3S.

New York, Ny, Us

Expanded advertising-sales role on more Music & Entertainment networks, aligning and executing programming, sponsorship, integrated marketing and advertising goals and initiatives that contributed to Viacom's bottom line.

New York, Ny, Us

Assisted in executing publicity efforts for VH1’s premieres: “T.I. & Tiny: The Family Hustle”, “Ev and Ocho” & “La La’s Full Court Life”.

New York, Ny, Us

Ensured VH1 met the advertiser’s needs by optimizing commercial placement via Gabriel/Wide Orbit to not only increase impressions and improve ratings, but to contribute to Viacom's sales objectives. Assured premiere and award advertising sponsorships were successful, maximized advertiser dollars through commercial placement; created, implemented and lead end-to-end execution processes. Singlehandedly scheduled and optimized revenue for but not limited to: Hip Hop Honors, MTV VMA Simulcast, DIVAS Live, People’s Choice Awards, MTV Movie Awards Simulcast, Storytellers, 4th of July Philly Jam LIVE, Do Something Awards.

New York, Ny, Us

Black Employee Affinity Team - Engaged the online community, pitched, wrote, implemented campaigns, publicity layouts, and oversaw campaign launches for the black employees of Viacom.

San Marcos, Texas, Us

Communications, Social Media, Special EventsDemonstrated leadership and loyalty while representing all alumni interests, developed and managed all communication and marketing materials, event publicity, and social-media efforts while building and facilitating alumni engagement. Communicated the work of the Alumni Association, managed relationships on all sides, promoted membership and fostered alumni participation.

Developed, managed and executed special events, as well as advised on entertainment activities and opportunities.

New York, Ny, Us

New York, Ny, Us

Publicity + Event Coordinator, Consultant - Strategized and contributed in executing SI.com’s publicity campaign for the 2007 Sportsman of the Year with Brett Favre.

New York, New York, Us

Atlanta, Us

New York, Us

Master Of Science (M.S.), Public Relations And Corporate Communications

Ba, Broadcast Journalism