Stacy Conner Email & Phone Number

Lakewood, Wa, Us

Lakewood Wa

Tacoma, Washington, United States

Lakewood, Wa

Directed sales and marketing for a rapid growth company in a challenging economic market. Managed marketing, sales, business strategy, and finance department as Equipment Experts experienced growth and market share gain.

Recruited by owner to drive client growth by orchestrating efforts of 9-member Search Engine Optimization and Pay Per Click Marketing teams. Managed portfolio of 9 clients, accounting for 50% of total revenues. Envisioned, launched, and monitored client email campaigns which boosted revenues, enhanced visibility, and increased or refined core customer profiles. Analyzed clients' results daily, weekly, and monthly. Redefined corporate brand to clarify sales messages and overhauled internal processes and procedures; implemented weekly staff meetings to communicate current and future projects and to increase cross-departmental communication.Leveraged client's pre-existing customer database to design targeted email initiative; sales for Asian Food Grocer skyrocketed 300%.Earned MarketingSherpa award for MomAgenda campaign: increased subscribers by 828 per month, doubled click-thru rates, and improved client revenues.

Generated sales leads and managed dealer relationships to support growth plans. Collaborated with consultant agency, programming team, and IT specialists to find and exploit potential opportunities. Developed, planned, and executed long-term sales and marketing strategies. Analyzed and synthesized complex data to prepare annual business plan.Achieved lead generation goals by implementing pay per click campaigns, search engine marketing and optimization, email nurturing programs, and website renovations and content management.Created Maxon Turnkey Marketing Program with customizable emails and post cards for dealers' network.Reduced lead turn-around time from 5 days to less than 10 minutes.;

Synchronized sales, marketing, and pricing efforts for 9 product lines comprised of 9,000 model numbers. Served as main point of contact for P&L analysis, promotional campaigns, new product introductions, and product discontinuations.Created new line introductions, marketing plan, and budget which increased sales 24% year-over-year.Developed Inspirations color coordinated cubicle line which provided competitive advantage by facilitating dealer presentations and decreasing both dealer and customer purchase cycle.Earned Pioneer Award for business development excellence.

Online lead generation.

Built initial marketing program and developed full range of collateral materials for small software firm.Planned and executed direct mail campaign, achieving 20% response rate.

Cultivated relationships with key business and community members to secure sponsorship opportunities in greater Puget Sound area and increase brand awareness.Generated 1,500 leads per year for sales team and helped build business from 0 to 14,000 coolers.

Coordinated and co-managed 5 annual events: Tacoma's Fourth of July Freedom Fair and Air Show, Capital Food and Wine Festival, Des Moines Waterfront Fair, and First Night. Administered timelines, budgets, promotional materials, sponsor participation, vendor management, and logistics.

Earned national Practitioner Award for outstanding event planning.

Marketing, Computer Science

Attended classes for 1 year for MBA

Ba, Marketing, Computer Science

Bachelor Of Arts, Marketing

Education record