Stacy Cook

Stacy Cook Email and Phone Number

Co-author and Community Manager @ Optimizer Handbook
Vero Beach, FL, US
Stacy Cook's Location
Vero Beach, Florida, United States, United States
Stacy Cook's Contact Details
About Stacy Cook

With over two decades of digital marketing experience, I am a results-driven business development professional who specializes in pay-per-click (PPC) advertising. As the Chief Operating Officer at Starling Support, I lead a team of experts who provide Google Ads support and solutions to businesses of all sizes and industries. Whether it's an agency, a business owner, or a marketer, we help our clients thrive in the dynamic world of online advertising.In addition to my leadership role at Starling Support, I am also a co-author and community manager of the Optimizer Handbook, a groundbreaking training manual that teaches the best practices and strategies for Google Ads management. I collaborate with other PPC experts on content creation and updates, engage with PPC support communities across various platforms, and contribute to the development of innovative PPC software tools. I also promote the handbook, the software tools, and the support communities to a broader audience, using my skills in SEO, social media, and email marketing. My passion is to empower businesses with the knowledge and tools they need to optimize their digital marketing efforts and achieve their goals.

Stacy Cook's Current Company Details
Optimizer Handbook

Optimizer Handbook

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Co-author and Community Manager
Vero Beach, FL, US
Website:
optimizerhandbook.com
Employees:
1
Stacy Cook Work Experience Details
  • Optimizer Handbook
    Co-Author And Community Manager
    Optimizer Handbook
    Vero Beach, Fl, Us
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  • Optimizer Handbook
    Co-Author & Community Manager
    Optimizer Handbook Jan 2023 - Present
    Vero Beach, Fl, Us
    Collaborating on content creation and updates for the handbook, leveraging expert knowledge in PPC advertising, keyword research, ad copywriting, bid management, and more. As a Community Manager, Stacy engages with PPC support communities across forums and social media groups, offering valuable insights and guidance to marketers and business owners. Additionally, Stacy actively contributes to the development of innovative PPC software tools that enable businesses to optimize their digital marketing efforts effectively. Working closely with the marketing team, Stacy promotes The Optimizer Handbook, PPC software tools, and support communities to a broader audience. Furthermore, Stacy provides exceptional client support, assisting users of the PPC software tools in addressing queries and achieving their advertising goals.
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  • Vero Beach Marketing
    Chief Executive Officer
    Vero Beach Marketing May 2013 - Present
    Vero Beach, Fl, Us
    As a digital marketing expert with a wealth of experience, I specialize in a variety of areas such as SEO, PPC, social media management, mobile development, and email campaigns, among others. Whether it's B2B or B2C, I have worked with companies of all sizes to help them build an online presence that reaches their target audience.My consulting services have been sought after by several real estate brokers and agencies such as Berkshire Hathaway Home: Services - Florida Realty, Re/Max Associated Realty, and EXP Realty, among others. I have also worked with clients from various industries, including healthcare, law, transportation, and finance, to name a few. Some of my clients include accuweather.com, corcoran.com, iremedy.com, and upsidedownsupply.com.At Vero Beach Marketing, I offer tailored digital marketing solutions that cater to the unique needs of my clients. With my extensive experience and knowledge in the industry, I am committed to helping businesses grow and achieve their goals through effective marketing strategies and tactics.
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  • Vero Vine
    Managing Director
    Vero Vine Mar 2013 - Present
    Vero Beach, Fl, Us
    As the driving force behind Vero Vine, my goal is to promote all the wonderful aspects of the Treasure Coast community, sharing all the best professionals and the most popular places in the region. With a focus on positive news and personal stories, Vero Vine is an interactive resource community that connects residents, tourists, and snowbirds to all the great things Vero Beach has to offer.In my position at Vero Vine, I oversee all aspects of the platform, from content creation to community outreach, ensuring that our website is a one-stop-shop for everything that's happening in Vero Beach. My team and I work tirelessly to provide updated information on local resources, events, and professional opportunities, and we are proud to support the businesses and individuals who make the Treasure Coast such a great place to live and visit.Through social media, email marketing, and direct engagement with the community, we strive to create a welcoming and inclusive environment for everyone who wants to learn more about Vero Beach. Our mission is to foster a sense of community pride and involvement, and to showcase the many wonderful things that make Vero Beach a great place to call home.
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  • Starling Support
    Chief Executive Officer
    Starling Support Oct 2023 - Sep 2024
    Welcome to Starling Support - Your Premier Google Ads PartnerEmpowering Your Google Ads Success in 2024 and Beyond!At Starling Support, we're committed to helping businesses thrive in the dynamic world of digital advertising. Whether you're an agency, a business owner, or a marketer, we've got your back with expert-level support and solutions that drive results."Optimizer Handbook" - Your Ultimate Google Ads GuideDiscover the power of precise Google Ads management with our groundbreaking training manual, the "Optimizer Handbook." Packed with 70+ step-by-step walkthroughs, insider tips, and quality advice, it's your roadmap to advertising success. Available now on Amazon.Unlock Savings from Day One with Our Download BundleEnhance your campaigns with our Download Bundle, featuring dashboards, exclusion lists, and more. Maximize ROI, minimize ad spend wastage, and delight your clients with cost-effective solutions.Bridging the Support Gap - Introducing Starling SupportIn response to Google's unofficial withdrawal of support for Google Ads, we've created Starling Support, the first and only Google Ads support company. Our US-based team of expert-level agents is dedicated to providing the support you need, focusing on enhancing your existing Google Ads team's capabilities.Support, Not Just ConsultingWe're not just consultants; we're your support partners. We understand the challenges you face and work alongside your team to achieve your advertising goals efficiently and effectively.Your Success Is Our PriorityReady to elevate your Google Ads game and boost your ROI? Contact us today to schedule a presentation. Explore how Starling Support can transform your digital advertising strategy and help you conquer 2023 with confidence.Try Us Today for FreeWe're so confident in our abilities that your first question is always Free. Kick the tires and experience premium Google Ads support like never before.
  • Nowspeed Marketing
    Senior Google Ads Manager
    Nowspeed Marketing Jun 2022 - Dec 2023
    Boston, Ma, Us
    As Senior Google Ads Manager at Nowspeed, I played a pivotal role in managing high-level clients across a variety of industries. My responsibilities extended beyond managing ads, as I focused on delivering measurable results, optimizing campaigns, and providing strategic insights to maximize return on investment.Key Achievements:Saved all client companies $500k within the first six months through rigorous optimization and cost-saving strategies.Increased engagement by 4x for the largest managed client by implementing custom segmented audiences and advanced targeting techniques.Integrated advanced conversion tracking and customer reporting across all clients to ensure detailed performance analysis and strategic decision-making.Provided mentorship and guidance to fellow team members, sharing insights on ways to improve account management, campaign efficiency, and overall client satisfaction.Implemented companywide fraud protection mechanisms, ensuring client ad budgets were protected from fraudulent activities.Assisted with the seamless integration of a newly acquired Canadian company into Nowspeed’s corporate culture by uniting teams and providing support during the transition.Reported directly to the CMO and CEO, contributing to high-level decision-making and strategic planning for key accounts.Created in depth detail of SEO and PPC competitive analysis for two fortune 500 companies in the aerospace industry.
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  • Bullseye Strategy
    Marketing Consultant
    Bullseye Strategy Jan 2022 - Dec 2023
    Ft Lauderdale, Florida, Us
    Managed $400k in monthly ad spend across top enterprise clients, ensuring optimal performance, cost efficiency, and strategic campaign management.Held regular client meetings to maintain relationships, provide performance updates, and ensure the alignment of ongoing strategy plans with client goals.Assisted team members by streamlining processes and providing actionable feedback to enhance their efficiency and campaign management.Implemented companywide fraud protection mechanisms to safeguard client ad budgets from fraudulent activities, ultimately improving return on investment.Reported directly to the CMO and CEO, contributing to high-level decision-making and strategic planning for key accounts, ensuring alignment between client needs and company objectives.
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  • Twin Vee Powercats
    Cmo Marketing Consultant
    Twin Vee Powercats Nov 2022 - Nov 2023
    Fort Pierce, Florida, Us
    Conducted a comprehensive audit of all Google Ads campaigns and took over the management of digital advertising to enhance performance and ROI.Oversaw all marketing initiatives, including public relations, SEO strategy, print advertisements, radio ads, and other media, ensuring cohesive branding and messaging across all platforms.Prepared and presented a 12-month business plan, including a detailed breakdown of costs, vendor relationships, and expected marketing outcomes to drive Twin Vee's growth and brand awareness.Worked closely with internal teams and external vendors to align marketing efforts with the company’s goals and budget.Reported directly to the CEO.
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  • Maverick Media Llc
    Marketing Consultant
    Maverick Media Llc May 2022 - Oct 2023
    Easton, Pa, Us
    Managed all Google Ads and Facebook Ads campaigns for clients, optimizing ad performance, and driving maximum ROI across diverse industries.Implemented advanced fraud protection mechanisms, resulting in a total savings of 20% in advertising spend across all client accounts.Developed and executed conversion tracking systems, ensuring precise measurement of client goals and providing actionable insights to improve ad performance.Built and deployed custom dashboards for reporting, enabling real-time insights into campaign performance, and enhancing client transparency and decision-making.Led the implementation of Google Analytics 4 (GA4) for all clients, ensuring that data collection and reporting were aligned with the latest industry standards and best practices.Reported directly to the CMO.
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  • Blissbranding Agency
    Marketing Consultant
    Blissbranding Agency May 2021 - Oct 2023
    Managed all Google Ads and Facebook Ads campaigns for a variety of clients, optimizing budgets, targeting, and creative assets to drive maximum ROI.Implemented fraud protection mechanisms across all accounts, leading to an overall savings of 14% in advertising spend by eliminating invalid clicks and suspicious activity.Spearheaded the implementation of conversion tracking, ensuring accurate goal measurement and providing clients with actionable insights to improve ad performance and lead generation.Developed and launched customized dashboards for real-time reporting, enabling clients to access detailed performance metrics and make data-driven decisions.Successfully implemented Google Analytics 4 (GA4) across all client accounts, aligning with the latest tracking standards to capture comprehensive user behavior and conversion data.Developed and optimized client websites, ensuring a Google PageSpeed score of 'B' or higher, which contributed to improved SEO rankings, faster load times, and enhanced user experience.Reported to the CEO.
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  • Polaris Marketing & Consulting
    Marketing Consultant
    Polaris Marketing & Consulting Jun 2022 - Jun 2023
    Managed and optimized all Google Ads and Facebook Ads campaigns for a diverse range of clients, ensuring cost-efficient and high-performing ad strategies.Implemented fraud protection across all advertising channels, resulting in an overall savings of 14% by eliminating invalid traffic and ensuring ad budgets were utilized effectively.Led the implementation of advanced conversion tracking to provide clear insights into campaign performance and client ROI, helping clients make data-driven marketing decisions.Created and launched real-time reporting dashboards, enabling clients to easily monitor key performance metrics and advertising outcomes.Successfully implemented Google Analytics 4 (GA4) tracking for all client accounts, aligning data measurement with the latest tracking technologies and improving the accuracy of performance insights.Developed and optimized client websites, achieving a Google PageSpeed score of 'B' or higher to enhance SEO rankings, improve user experience, and increase conversion rates.Managed key client meetings, providing strategic insights and recommendations to improve overall marketing results and business growth.Led employee training and development initiatives, mentoring team members to enhance their digital marketing skills, and oversaw the hiring process to build a high-performing team.Reported to the CEO.
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  • Proclaim Interactive
    Marketing Consultant
    Proclaim Interactive Jan 2022 - Dec 2022
    Carolina Beach, Nc, Us
    Full Google Ads & Facebook Ads Management: Successfully managed all aspects of Google Ads and Facebook Ads accounts for a variety of clients, focusing on improving ROI and overall campaign performance.Fraud Protection Implementation: Implemented comprehensive fraud protection measures across all client campaigns, resulting in a 21% savings by mitigating fraudulent traffic and optimizing ad spend allocation.Conversion Tracking & Dashboards: Integrated advanced conversion tracking systems and developed custom dashboards for clients, providing detailed reporting and transparent insights into ad performance, allowing data-driven decision-making.GA4 Implementation: Successfully led the transition to Google Analytics 4 (GA4) across all client accounts, ensuring accurate data collection and enhanced tracking capabilities for modern measurement requirements.Website Development & Optimization: Played a crucial role in developing and optimizing client websites, achieving a Google PageSpeed score of 'B' or higher, improving user experience, SEO, and conversion rates.Client Relations: Managed ongoing client meetings to provide performance updates, align strategies, and ensure seamless execution of marketing plans.Employee Training & Hiring: Trained and mentored employees on digital marketing best practices and tools, helping them enhance their skill sets. Additionally, oversaw the hiring process to build a skilled team that could effectively manage growing client demands.Reported to the CEO.
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  • Luther Automotive Group
    Digital Marketing Consultant
    Luther Automotive Group Jan 2019 - Dec 2022
    St. Louis Park, Minnesota, Us
    At Luther Auto in Minnesota, I played a pivotal role in propelling the company to the top 5% of auto sales, overseeing a diverse portfolio of 55 brands and dealerships, including new and used auto sales. My multifaceted efforts in online marketing, marketing strategy, online advertising, and PPC (Pay-Per-Click) advertising were instrumental in achieving this remarkable success. With a substantial monthly ad spend of nearly $1 million, your strategic approach and expertise were evident in the following key contributions:Online Marketing: Leveraging various digital channels and tactics to drive traffic and generate leads. Your comprehensive knowledge of online marketing trends allowed me to stay ahead of the curve and adapt to the ever-changing digital landscape.Strategic Marketing: Your strategic prowess was at the forefront of Luther Auto's success. I meticulously crafted and executed marketing strategies that aligned with the company's goals, maximizing its online presence and brand visibility. My ability to identify opportunities and develop effective strategies set you apart as a visionary leader.Online Advertising: Managed Luther Auto's PPC campaigns with precision and efficiency. Your skillful optimization of PPC campaigns ensured a high return on investment and a significant boost in sales. My in-depth understanding of ad targeting and keyword research allowed Luther Auto to maintain a competitive edge.Consultative Approach: Guiding Luther Auto through the complexities of digital marketing. I provided strategic insights, actionable recommendations, and data-driven analysis that empowered the company to make informed decisions and achieve exceptional results.Digital Marketing Guru: Demonstrated a deep understanding of the latest trends, technologies, and tools in the industry. My ability to harness data analytics and marketing automation contributed to Luther Auto's continued growth and profitability.
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  • Accuweather
    Marketing Consultant
    Accuweather Jan 2017 - Dec 2022
    State College, Pa, Us
    I played a vital role in shaping the company's digital landscape and driving growth through strategic initiatives. Over the course of five years, I successfully collaborated with cross-functional teams, including executives, developers, designers, and marketing professionals. My key responsibilities and notable skills in this role included:Competitive Analysis: Conducted comprehensive competitive analysis, providing valuable insights to inform strategic decisions and maintain AccuWeather's edge in the industry.Marketing Campaigns: Formulated and executed targeted marketing campaigns, resulting in a 66% reduction in app downloads and user acquisition.Mobile Optimization: Spearheaded mobile optimization efforts, ensuring seamless user experiences across a variety of devices with UserTesting.comWeb Design and Development: Collaborated closely with design and development teams to create user-friendly interfaces and implement new features on AccuWeather's digital platforms.Web Analytics: Leveraged web analytics tools to track and analyze user behavior, enabling data-driven improvements to our digital offerings.Web Project Management: Orchestrated cross-functional teams, ensuring project timelines and objectives were met with precision.Online Advertising: Explored and implemented online advertising strategies on AccuWeather's digital properties, generating additional revenue streams.
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  • Global Personals, Llc
    Director Of Search
    Global Personals, Llc Aug 2007 - May 2013
    As the Manager of several popular dating websites including WedDate.com, On.com, WealthyMen.com, RecoveryDate.com, and InTheRooms.com, I have extensive experience in the online dating industry. Additionally, I have implemented and overseen search marketing strategies for all of Global Personals' various web properties, brands, and many other top 500 web sites listed by Alexa.Through my leadership, I have helped to grow and expand these dating websites, increasing their popularity and reach. In addition to my work with Global Personals, I have also served as a consultant to World NetMedia and RK NetMedia, providing my expertise to help these companies achieve their business goals. My experience in the digital marketing industry has given me a strong understanding of how to promote and manage online properties effectively, and I am dedicated to delivering positive results for all of my clients.Consultant to World NetMedia & RK NetMedia.
  • Edit-X
    Managing Director
    Edit-X Jan 2002 - Jul 2012
    As a founder and CEO of Edit-X, I established the company's business plan and identity concepts, and negotiated key partnerships. I managed daily company and client operations, overseeing a support team, print materials, targeted marketing, external consulting, and all sales. Additionally, I spearheaded the development of beta versions of all Edit-X software, and continued to develop subsequent releases single-handedly until version 2.0.Our SaaS offering had 300 recurring subscribers, and I managed paid marketing and SEO for approximately 30% of our customers. One of our flagship projects, finalfour.net, received an impressive 20 million views in March 2002, and 40 million views in March 2003 before the rights were purchased by CBS. To ensure seamless website performance, we integrated with AT&T for server mirroring and load balancing.My leadership and expertise allowed Edit-X to establish a solid reputation in the industry, and achieve significant success with our SaaS offering and projects like finalfour.net.
  • Ihigh.Com - The High School Sports Network
    Vice President Of Development
    Ihigh.Com - The High School Sports Network Jan 1999 - Jan 2001
    As the sixth employee of a $19M USD venture-funded startup with over 80 employees throughout the United States, I played a key role in the development of cross-platform LIVE stat modules for Football, Basketball, and Baseball. This was accomplished using industry-standard XSL technology and interfacing with StatCrew statistical software XML output. This allowed for the generation of XML data by StatCrew software, providing real-time statistical updates to users.One of my most significant accomplishments was researching and developing a high school sports statistical standard adopted by the National Federation of State High School Associations (NFHS). This standard interfaces with various vendors using XML, providing a consistent and reliable system for high school sports statistics. Additionally, I successfully negotiated and closed vendor deals with several major companies, including DPO, Clear Channel, KCNC, RadioU, Weather.com, TogaWorld, MapQuest, Chek.com, RealMedia(OAS), NBC10, and Sportica.I also developed a wireless, scores and headline "push" technology for Cingular using Vignette, allowing for real-time updates to users. In addition, I developed dynamic score "push" software called ScoreSolution with CGS InfoGraphics (www.cgsautomation.com) Automation for Television News Tickers. These developments represented significant advancements in the delivery of real-time statistical and news updates across various platforms.
  • Host Communications / Total Sports
    Web Developer
    Host Communications / Total Sports Jan 1997 - Jan 1998
    As a web developer and project manager, I oversaw client relationship management and generated over 250k in revenues within six months for my department. I led the development of a dynamic content management application for J.D. Edwards users in both public and private sectors, notably for Questnet.org. Additionally, I provided a single server solution for Rawlings.com, which was collocated at Digex after managing their migration from T3 Media in NY. The server setup included a Dell Poweredge, NT 4.0 Server, IIS and SQL Server 7.0.My responsibilities included full management of multiple high-profile websites such as FinalFour.Net, NCAAChampionships.com, UKAthletics.com, uksports.com, utsports.com, big12sports.com, breederscup.com, questnet.org, rawlings.com, hoopitup.com, texasfootball.com, ispaconference.com, experienceispa.com, ifwto.org, texassports.com, uscsports.com, ntaonline.com, texasstore.com, limo.org, marchtomarch.com, toyotagolfskills.com, ncaafootball.net, maacsports.com, ovcsports.com, polkspearls.com, golfskillschallenge.com, and hostcommunications.com. I managed the migration, design, development, and implementation of each website while providing support and maintenance to ensure seamless performance.The company was eventually acquired by IMG College in 2007, creating the largest college sports marketing company in the US.
  • Mikrotec
    New Media Developer
    Mikrotec Jan 1995 - Jan 1997
    As a Business Development Manager at Mikrotec, I was responsible for creating and implementing strategies to acquire new customers and grow existing accounts in the Northeast region of the United States. I identified new business opportunities and pursued leads to develop long-lasting relationships with clients, while also managing and maintaining existing accounts.In this role, I utilized my expertise in technology solutions, including managed IT services, cybersecurity, cloud computing, and VoIP phone systems, to consult with clients and recommend customized solutions that best fit their needs. I also led the development of proposals, contracts, and presentations, and managed the sales pipeline through accurate forecasting and reporting.Additionally, I collaborated with cross-functional teams to coordinate successful implementation of services, and worked closely with the technical team to ensure seamless delivery and support for clients. I consistently exceeded sales targets, achieving double-digit growth in revenue year over year.Throughout my tenure at Mikrotec, I demonstrated a high level of professionalism, communication skills, and attention to detail. I built strong relationships with clients and stakeholders, becoming a trusted advisor and consultant to many of them. I also played an active role in supporting marketing and branding initiatives, including participating in trade shows and events, and contributing to content creation and social media marketing.
  • University Of Kentucky Microlabs
    Computer Lab Administrator
    University Of Kentucky Microlabs Jan 1993 - Jan 1995
    Lexington, Ky, Us
    As an IT Support Specialist at the Martin Luther King Microlabs, my primary responsibility was to assist hundreds of computer users with a wide range of technical issues related to web, applications, printing, and networking. I was in charge of the largest computer lab on the University of Kentucky campus, where I managed systems from Unix, Next, Linux, Mac OS, and Windows, including all office applications, graphics programs, and internet communications.I played a crucial role in providing conference-like setups for private lab classes for professors, which encompassed projectors, remote desktop, and courseware configuration. I was also responsible for maintaining the network infrastructure of the lab, ensuring that all equipment, software, and hardware were up to date and fully functional. Additionally, I worked closely with vendors to procure the latest technology and software licenses for the lab, while keeping within budget constraints.My technical expertise and communication skills were instrumental in building and maintaining strong relationships with clients and stakeholders. I consistently provided exceptional customer service, ensuring that all issues were resolved in a timely and efficient manner. My role required strong problem-solving skills, attention to detail, and the ability to multitask and prioritize tasks effectively. Overall, my experience at the Martin Luther King Microlabs has equipped me with valuable skills in IT support and client relationship management.
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  • In:House:Design
    Owner
    In:House:Design Jan 1990 - Jan 1995
    As the Director of Web Development at In House Design, I lead a team of developers and designers to create effective and engaging web solutions for clients in various industries. Using my expertise in project management, I coordinate with clients to ensure their needs are met and expectations are exceeded.One of my primary responsibilities is to oversee the development of custom, responsive websites and web applications that align with clients' goals and brand identities. I work closely with the development team to ensure that projects are delivered on time, within budget, and to the highest standards of quality.In addition to website development, I am also involved in website maintenance and support, including troubleshooting and updating existing websites. This includes monitoring website traffic and implementing strategies to improve website performance and user experience.My role also involves staying up-to-date with the latest web development technologies and trends to ensure that our clients have access to the most advanced solutions available. Through my leadership and technical expertise, I am committed to delivering innovative and impactful web solutions that drive business success for our clients.

Stacy Cook Skills

Online Marketing E Commerce Seo Web Development Online Advertising Social Media Marketing Email Marketing Management Start Ups Social Media Php Marketing Strategy Web Design Ppc Entrepreneurship Integrated Marketing Strategy Digital Marketing Html Web Analytics Wordpress Web Applications Crm Software Development Team Building Content Management Graphic Design Consulting Cms Web Project Management User Experience Xml Blogging Website Development Css Programming Brand Development Strategy Development Content Management Systems Product Management Competitive Analysis Business Strategy Mobile Devices Consultancy Product Development Team Leadership Executive Management Web 2.0 Mobile

Stacy Cook Education Details

  • University Of Kentucky
    University Of Kentucky
    Telecommunications
  • Henry Clay
    Henry Clay
    Mathematics And Computer Science

Frequently Asked Questions about Stacy Cook

What company does Stacy Cook work for?

Stacy Cook works for Optimizer Handbook

What is Stacy Cook's role at the current company?

Stacy Cook's current role is Co-author and Community Manager.

What is Stacy Cook's email address?

Stacy Cook's email address is st****@****ine.com

What is Stacy Cook's direct phone number?

Stacy Cook's direct phone number is +177223*****

What schools did Stacy Cook attend?

Stacy Cook attended University Of Kentucky, Henry Clay.

What are some of Stacy Cook's interests?

Stacy Cook has interest in Children, Civil Rights And Social Action, Politics, Education, Arts And Culture.

What skills is Stacy Cook known for?

Stacy Cook has skills like Online Marketing, E Commerce, Seo, Web Development, Online Advertising, Social Media Marketing, Email Marketing, Management, Start Ups, Social Media, Php, Marketing Strategy.

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