Stacy is also co-owner, along with her husband, Charles, of Trianon Roasting Company. Trianon Roasting supplies some of the best fresh roasted coffee in Austin, Texas. Charles Emile Lauriat has been roasting for Trianon for over eight years, carrying on a 25 year tradition of hand-crafted coffees, roasted in small batches, and delivered fresh. Trianon Roasting coffee is local and delicious and served in many of Austin’s best spots, including Magnolia Cafe on South Congress and Trianon in Westlake.

Stacy has worked with organizations for more than 15 years to demystify the latest technology and empower staff with the knowledge and tools they need to succeed in their missions. Her passion is crafting strategies to help understand client and constituents needs and then develop engaging, audience-focused solutions as well as prioritize opportunities for future development.Clients include: Polish Theatre Project, Honea Woodworks, Nationwide BPOs, SpayAustin, Austin Ballet, Zachary Scott Theatre

At goTransverse, Stacy worked with the in-house marketing team to create and launch a completely new brand image for it’s flagship TRACT platform. The re-branding included creating full product marketing messaging, a complete website redesign, new sales enablement tools and collateral, and comprehensive communications and PR plans as well as messaging. The results were a 500% increase in closed deals over the prior year.Content creation is one of the most impactful aspects of Stacy’s work. She has created a variety of marketing assets including whitepapers, newsletters, blog posts, webinar presentations, and by-line articles to thoughtfully drive lead generation and brand awareness. She also created sales enablement tools to ensure the consistent brand message is carried from awareness to consideration to close.Stacy responsibilities at goTransverse also included becoming the in-house Marketo expert! She has been responsible for standing up the marketing automation platform for blast emails, regular newsletters, hosted webinars (GoToWebinar integration), and segmented nurture campaigns to target leads with role-based messaging. For demand generation program evaluation, Stacy has also implemented robust programs for tracking gated assets including channel program distribution and keyword data.

At Sage, I managed the go-to-market (GTM) activities for a diverse portfolio of business-to-business (B2B) software products, specifically for nonprofits and government agencies. I managed products which spanned the spectrum of product life cycle stages including new product launch (from zero to $6m in transaction volume in 3.5 years), mature product (over 90% renewal rate annually), as well as end-of-life transition for products outside core portfolio focus.My role included the following:Data Scientist: Support business investment cases with detailed market and customer data statistical analysis, identifying growth opportunitiesTeam Player: Participate in and lead cross-functional product "core" teams as a part of both waterfall and agile development methodsStrategic Planner: Craft strategies and sales tools to successfully contribute to the achievement of organizational goalsCommunicator: Create messaging for marketing to use in external communications which supports product value proposition and customer-centric company cultureThought Leader: Write and publish articles as a thought leader in nonprofit management, with a specialty in the topic of nonprofit technology (publications include: Advancing Philanthropy, Canadian Fundraiser, and Fundraising Success)Product Advocate: Engage with key industry influencers in-person, online, and via social media (@stacydyer)

Implemented new CRM database for client and prospect tracking: including needs analysis, solution evaluation, hosted installation (SugarCRM via dedicated Linux host), data conversion (from Salesforce), and staff training (curriculum design, organization-specific documentation, live classes online) which resulted in reduction of IT expense from $40K/year in CRM user fees (not including original consultant fees for implementation) to less than $2K/year in hosting fees (with room for expansion to include additional teams.)

Worked with Texas Box Office in Paciolan to assist with the technical operations of ticketing events at the Frank Erwin Center, including season renewals, group and game sales, customer management, online sales, etc.