Stacy Eckes-Borys Email & Phone Number

Appleton, Wisconsin

As the Director of Digital Communications, I provide strategic oversight and thought leadership for advancing digital communication capabilities to support Thrivent’s enterprise strategy, customer experience and workforce information experience. I lead a team that partners with others across the organization to develop, manage and facilitate adoption of digital communication capabilities such as the workforce portal/intranet. As part of this role, I also serve as the lead communications consultant to the Digital, Data and Technology team.

Appleton, Wisconsin

As the Director of Workforce Communications, I was accountable for the planning and implementation of a workforce communications strategy that supported Thrivent’s enterprise strategy. As part of this work, I led a team that managed the communications content strategy, communication channels and the communications consulting partnership with Human Resources.

Appleton, Wi

As Manager of Communications Channels, I led a team responsible for day to day operations of various communication channels for all internal audiences at Thrivent. We provided consulting, planning and implementation support to the executive management team as well as dozens of internal business partners across the organization on change management communications, multi-channel and multi-audience communication programs.

As the Social Media Relationship Manger, I played a lead role in launching and growing Thrivent Financial’s social media program. My primary duties included:• Strategic planning and implementation for corporate social sites including Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and Pinterest. Similar strategy planning and launch for Thrivent Racing social program including Facebook, Twitter, Instram and YouTube in support of Thrivent's sponsorship of NASCAR team Leavine Family Racing and driver Michael McDowell.• Consulting on strategy, policy, risk management and process for various social media efforts across the organization, including the launch and growth of the social media program for Thrivent Financial’s field staff.• Leading Social Media Policy development and training, working in a collaborative partnership with Compliance and Legal colleagues.• Active role in cross-organizational team responsible for social media governance and strategy.Team earned: Winner, Internet Advertising Competition (IAC), Best Financial Service Social Media Campaign, 2011 (Fan it Forward)I was quoted in publications for social media insight: • Forbes, 2010• FinanceTech, 2010I served as a speaker and panel host at regional and national events • Financial Technologies Forum’s Social Media and Compliance Conf., Sept. 2014• BlogWell, 2013• American Fraternal Alliance, 2013• Wisconsin Fraternal Congress, 2010

After 8 years as a broadcast journalist, I took my passion for telling stories and media industry experience to Thrivent Financial’s media relations/public relations team. As a senior media relations specialist, I: • Developed and implemented strategic and tactical communication plans to protect organization’s reputation and promote various facets of the organization for awareness through news media coverage. • Worked closely with business partners and legal staff during development and implementation of strategic and tactical communication plans. • Provided media counsel and coaching to business partners throughout the organization, including members of the executive management team, investment team and regional financial office leadership.• Researched, wrote and edited various media materials.Team earned several awards: Winner, PRSA Silver Anvil Awards, 2008 (Thrive in Retirement campaign)Winner, Minnesota PRSA Classics, 2008 (Research Survey: Boomers’ Retirement Planning Paradox)

Green Bay, Wisconsin Area

• Work closely with colleagues in strategic planning of newscast content, trouble-shooting and coordinating personnel.• Gather information through interviews, analyzing public documents and other forms of research.• Write for on-air broadcasts incorporating facts, emotion and creativity.• Present on-air report during newscasts relaying information in a clear and concise manner.• Develop and maintain municipal and business contacts in various communities.• Video production experience.Among the topics covered: Green Bay Packers, military training, military deployments, high-profile criminal court cases, local, state and federal elections and ongoing operations, city development projects, local economy and weather.

Duluth, Minnesota Area

• Present on-air content during 30-minute weekend newscasts.• Manage weekend news staff, including editorial decisions and coordinating personnel.• Work closely with colleagues in strategic planning of newscast content, trouble-shooting and coordinating personnel.• Gather information through interviews, analyzing public documents and other forms of research.• Write for on-air broadcasts incorporating facts, emotion and creativity.• Present on-air report during newscasts relaying information in a clear and concise manner.• Develop and maintain municipal and business contacts in various communities.• Video production experience.Among the topics covered: taconite industry, shipping industry, airline industry, local, state and federal elections and ongoing operations, local economy, tourism and weather.

Wausau, Wisconsin Area

• Present on-air content during 30-minute weekend newscasts.• Manage weekend news staff, including editorial decisions and coordinating personnel.• Work closely with colleagues in strategic planning of newscast content, trouble-shooting and coordinating personnel.• Gather information through interviews, analyzing public documents and other forms of research.• Write for on-air broadcasts incorporating facts, emotion and creativity.• Present on-air report during newscasts relaying information in a clear and concise manner.• Develop and maintain municipal and business contacts in various communities.• Video production experience.Among the topics covered: paper industry, education, high profile police investigations, court cases, local, state and federal elections and ongoing operations, local economy, tourism and weather.

Greater Milwaukee Area

• Manage team and content for daily 30-minute newscast.• Coordinate overall newscasts development and quality, including writing, graphics and video production. • Write engaging and attractive promotions for news content.Key events I helped manage news coverage during time as a producer here included: 2000 election with Florida/hanging chad controversy, 9/11 terrorist attacks, demolition of Milwaukee's county stadium, Hoan Bridge buckling, trial of former Packer Mark Chmura, city, county, state elections and ongoing operations and weather,

Manage team and content for daily 30-minute newscast.• Coordinate overall newscasts development and quality, including writing, graphics and video production. • Write engaging and attractive promotions for news content.Key events I helped manage news coverage during time as a producer here included: 1999 Hurricane Flyod.

Certificate: Digital Marketing Strategies: Data, Automation, Ai & Analytics, Marketing

Bachelor Of Arts, Communications, Media Emphasis; Minor In Business Administration

Activities and Societies: Collegiate Volleyball team

Education record