Stacy Emond Email & Phone Number

Minneapolis, Minnesota, United States

In this role, I design competitive integrated marketing campaigns and develop sales collateral to drive meaningful engagements for key audiences throughout the sales funnel, with a focus on MGK’s digital channels. - In collaboration with the market manager and sales reps, I have built the foundation for successful events and media engagement in our crop protection segment, negotiating highly visible sponsorship packages and developing crop-specific campaigns that support sales objectives.- As part of the core working team, I successfully launched MGK’s Sustainability Strategy online and established employee engagement opportunities both during and after launch to build excitement.- As a key part of our strategy, I plan, produce and support several high-level events, including the CAPCA Annual Conference, the PEAK poultry show and PestWorld. In fact, I drove the communications plan for this year’s PestWorld event which supported MGK brand awareness tactics with nearly 500,000 impressions to date, and generated 176 leads at the event.- I manage media activities and public relations across our segments, with a focus on our agriculture markets, and have built strong relationships with both industry publications and trade associations.- As a leader on the Marketing Communications team, I support the development and maintenance of sales collateral for a 50+ product portfolio, managing trademarks, revision status and availability in our sales portal and print-on-demand library. - As our team’s main point of contact for finance, I manage project and advertising budgets, invoicing and the department credit card, as well as taking the lead on our capital expenditures.- I am responsible for MGK’s social media and email marketing strategy, working across markets to create innovative lead nurture campaigns, drive event engagement and survey responses, and improve brand advocacy by building our social media channels and have increased LinkedIn followers by 200%.

Minneapolis, Minnesota, United States

- I spearheaded the creation of customized landing pages on MGK.com, which are now used as the hub for integrated marketing campaigns.- Working with the market leads, I was able to launch an online sampling campaign for a professional ant control solution, resulting in a 63% conversion rate for samples requested, as well as a 76% email opt-in rate.- In an effort to begin tracking and using digital analytics to optimize our marketing communications tactics, I worked with an agency partner to design and build a metrics dashboard for the MGK website and other online channels, setting the foundation for data-driven work.

For nearly 14 years, I developed my marketing skills at Greater Twin Cities United Way, starting as a writer working with print materials, and moving into online content, email marketing and website management. I was instrumental in the redesign and updated platform for gtcuw.org (including content strategy, SEO, budgeting, functionality, user experience and architecture of the site), as well as the strategic launch and management of a successful paid media and digital advertising campaign.Some Highlights:- I launched an integrated brand awareness strategy that led to an increase of 44.25% website sessions year-over-year, and saw a significant increase in search traffic to the site.- I both led the selection of and executed the launch of a new fundraising platform and created additional cause marketing online donation forms, raising $74,171, bringing in new donations and gathering more accurate supporter data.- I pioneered a new paid strategy to increase volunteer engagement through the website resulting in 175% increase in traffic to the conversion page and grew newsletter signups by 260%.- I managed a multi-channel $250,000 paid media program that resulted in over 15.5 million impressions in 2018 and surpassed 17 million impressions in 2019.- I led the initial content strategy and participated in the local launch of the United Way Worldwide technology platform, Salesforce Philanthropy Cloud.- I ensured multi-channel content matched company brand standards and style, creating a consistent user experience across platforms.- I provided constructive feedback and implemented changes to submitted content to guide writers and follow best practices for interactive channels.- A self-professed analytics nerd, I provided regular reporting on website and advertising analytics, and used these metrics to optimize content and campaigns to attract new supporters and retain existing donors.

As the event center assistant at the Minnesota Humanities Center, I helped clients execute successful and meaningful events. I worked closely with event center personnel, as well as external vendors and staff, to support corporate events and conferences, and personal events like weddings and parties.

In this role, I was responsible for outreach activities for babies and children under 3 in need of early learning services from the school system. This included planning events for professionals and parents, creating outreach materials, and working with families in the program to share their stories.