Stacy Eppel Email & Phone Number

I'm starting my own agency! Focused on early-stage mental health practices and providers who need to create their brand and connect with their communities.

Mclean, Virginia, Us

Founding marketing leader for a healthcare provider start up that provides developmental support services for autistic individuals and their families.• Successfully positioned company to secure investments in two rounds of fundraising by proving demand in 22 markets across the country• Designed a comprehensive data roadmap to connect the customer lifecycle milestones across the organization that identified roadblocks, improved speed to service, and enabled accurate goal & budget projections• Established a brand by conducting thorough customer research and validation; created design, values, & voice guidelines; developed messaging & value proposition statements tailored to different personas; conducted ongoing competitive research and evaluated performance against benchmarks• Built strategic marketing programs designed to educate, attract and nurture leads though the buying stages with inbound marketing tactics: SEO-driven content, blogging, video, paid search (PPC), organic social, influencer outreach, webinar series, customer advocacy, reviews and case studies• Enabled sales with outbound marketing strategies: Account based marketing (ABM), list segmentation, personalized content, email sequencing, referral marketing, social selling, direct mail, press & public relations, out-of-home advertising (OOH), and event sponsorships• Developed a team of seven in marketing operations & sales functions; led cross-team collaborations and facilitated effective meetings in a fast-paced start up environment at all levels, including C-Suite • Leveraged employer branding to attract and retain talent that maintained a steady delivery of services

North Chicago, Il, Us

Strategic client partner for a full-service B2B marketing agency helping tech, healthcare, and software grow market share, revenue and the power of their brands.• Pioneered a new social offering for the agency that yielded $1M in revenue in its third year; landed several new multi‐million‐dollar business opportunities that increased agency earnings by 20%• Built and managed a team of five, optimizing workflows in complicated multi‐team and inter‐agency environments to exceed client goals by 120%• Served multiple verticals: healthcare, finance, education, government, and retail; expanded our footprint to become the Community Management Agency of Record for a Fortune 200 tech company• Created an employee advocacy program and trained Sales Teams on social selling best practices that enabled one account manager to land a 20M business deal • Created a multi‐segment live video show showcasing company experts that increased engagement 177x; developed award‐winning tradeshow event activations that disrupted the social landscape and doubled leads• As Practice Lead for the agency, participated in account strategy, reviews, and new business pitches; authored thought leadership articles, whitepapers and social content that yielded opportunities to speak at several conferences, events and industry summits.

Seattle, Wa, Us

Libertyville, Il, Us

Libertyville, Il, Us

Chicago, Il, Us

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