Marketing Manager
Capella Education Company
Greater Minneapolis-St. Paul Area
• Support over 40 programs for the Nursing and Health Sciences vertical market in all degree levels; including integration and alignment with the Market & Products team, adhering to brand standards and management of association and advertising partners• Manage and drive marketing process, messaging, strategic campaigns and distribution of analytics for new product launches• Manage event/conference strategy, collateral, logistics and budget as well as association relationships and opportunities for partnership• Work cross-functionally with marketing channel partners including paid and natural search, digital, website, social media/PR/blog, 1:1 prospect email communications and learner/alumni ambassador outreach to ensure messaging and strategy for Nursing and Health Sciences vertical is executed across all aspects of the university• Work with in-house creative, marketing operations and project management teams to execute on-going message development and delivery• Research and analysis of target audience and what drives interaction; monitor competitive activities and programs• Program manage communications and quarterly meetings for the School of Nursing and Health Sciences Advisory Board