Stacy Graiko

Stacy Graiko Email and Phone Number

Founder and Chief Insights Officer @ Voxelle Insights
Philadelphia, PA, US
Stacy Graiko's Location
Chester Springs, Pennsylvania, United States, United States
Stacy Graiko's Contact Details
About Stacy Graiko

Passionate about understanding the "why's" behind what people feel, think and do, bringing the voice - and heart - of the customer to brands and organizations. I work at the intersection of culture, psychology and brand strategy to create experiences that help people and businesses flourish. More about me at stacygraiko.com

Stacy Graiko's Current Company Details
Voxelle Insights

Voxelle Insights

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Founder and Chief Insights Officer
Philadelphia, PA, US
Stacy Graiko Work Experience Details
  • Voxelle Insights
    Founder And Chief Insights Officer
    Voxelle Insights
    Philadelphia, Pa, Us
  • Ipsos North America
    Qualitative Strategist
    Ipsos North America Jan 2023 - Present
    New York, Ny, Us
    Design and execute qualitative research for global brands, creating meaningful connections between brands and consumers. Communications development, product innovation and experience design for brands in the CPG, health/wellness, insurance, food / beverage and beauty spaces.
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  • The She Lab
    Co-Founder And Managing Partner
    The She Lab Nov 2022 - Present
    Co-founded a panel of influential women that opt-in to partner with brands to re-think experiences, products and communications from a women’s perspective. Our “always-on” research model provides clients access to qualitative insight whenever they need it, and we are challenging traditional research norms every day.
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  • Morning Consult
    Avp, Head Of Qualitative Research
    Morning Consult Oct 2021 - Oct 2022
    Washington, District Of Columbia, Us
    Developed Qual & Culture practice within an SAS/survey research/big data organization. Created annual roadmap, set KPIs, developed qualitative offers grounded in emerging academic research, generated new business, established best practices for integrating qual and quant approaches, coached / provided guidance to survey researchers on telling human stories and acted as agency-wide qualitative subject matter expert. Verticals included Tech/ UX, Higher Ed, healthcare and health policy, CPG, Retail.
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  • Kantar
    Managing Director, Qualitative Research
    Kantar Jan 2011 - Oct 2021
    London, Gb
    Designed and conducted qualitative research to understand the consumer experience across categories including healthcare, health policy, OTC, CPG/FMCG, beauty, food/beverage, beer, spirits, fashion, automotive, retail. RIVA-certified focus group moderator, facilitator, and storyteller, bringing the hearts and minds of consumers to brands.
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  • Sentient Decision Science
    Vp Research & Brand Strategy
    Sentient Decision Science Dec 2008 - Jan 2011
    Portsmouth, Nh, Us
    Launched qualitative research practice group within behavioral sciences / neuromarketing firm, integrating qualitative approaches with survey research. Designed and executed hybrid research studies for retail / apparel, CPG / foods, and household electronics clients: Macy's, Frito-Lay, iRobot, Keurig, Shark brands.
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  • Insight303
    Strategist / Account Planner
    Insight303 Jan 2006 - Dec 2008
    Worked with advertisers and the agencies that represent them to deepen brands' connections with their customers. Clients included Maidenform, Lilyette, Israel Ministry of Tourism, MyVu, Schering-Plough, Novartis, Smoothie King.
  • Fallon Brand Consulting
    Sr. Brand Strategist/Account Planner
    Fallon Brand Consulting Apr 2005 - Dec 2005
    Minneapolis, Mn, Us
    Brand consulting on a wide variety of brand strategy projects from luxury fashion to household goods. Clients included Maytag, Briggs & Stratton, Best Buy's Geek Squad, Gucci, Liz Claiborne, Sigrid Olson, bebe Sport, Texas A&M University Foundation.
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  • Carmichael Lynch
    Account Director
    Carmichael Lynch Apr 2004 - Jan 2005
    Minneapolis, Mn, Us
    Multi-channel advertising strategies for clients including Rosetta Stone, AG Edwards, Northwest Airlines, Brown-Forman (Fetzer).
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  • Mullenlowe U.S.
    Vp, Account Supervisor
    Mullenlowe U.S. Jan 1999 - Apr 2004
    Boston, Los Angeles And New York, Us
    Strategy, interactive / digital, cross-channel integration and operations for various General Motors and MasterCard brands.
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Stacy Graiko Skills

Marketing Research Customer Insight Advertising Integrated Marketing Market Research Marketing Strategy Brand Architecture Consumer Insight Marketing Communications Segmentation Qualitative Research Advertising Research Ethnography Questionnaires Competitive Analysis Online Research Brand Management Copy Testing Brand Equity Marketing Consumer Brand Relationships Positive Psychology Product Development Shopper Marketing Online Moderation International Research Creativity And Innovation

Stacy Graiko Education Details

  • University Of Pennsylvania
    University Of Pennsylvania
    Applied Positive Psychology
  • Anna Maria College
    Anna Maria College
    Psychology And Communications

Frequently Asked Questions about Stacy Graiko

What company does Stacy Graiko work for?

Stacy Graiko works for Voxelle Insights

What is Stacy Graiko's role at the current company?

Stacy Graiko's current role is Founder and Chief Insights Officer.

What is Stacy Graiko's email address?

Stacy Graiko's email address is st****@****ymb.com

What is Stacy Graiko's direct phone number?

Stacy Graiko's direct phone number is +161747*****

What schools did Stacy Graiko attend?

Stacy Graiko attended University Of Pennsylvania, Anna Maria College.

What are some of Stacy Graiko's interests?

Stacy Graiko has interest in Environment, Arts And Culture, Children, Education.

What skills is Stacy Graiko known for?

Stacy Graiko has skills like Marketing Research, Customer Insight, Advertising, Integrated Marketing, Market Research, Marketing Strategy, Brand Architecture, Consumer Insight, Marketing Communications, Segmentation, Qualitative Research, Advertising Research.

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