• Worked on a variety of the LEGO Group’s largest Global licensed intellectual property (IP) product lines including, LEGO DC Superheroes, LEGO MARVEL Superheroes, LEGO Star Wars, LEGO Brickheadz, LEGO Harry Potter, LEGO Pirates of the Caribbean, LEGO Prince of Persia, LEGO SpongeBob SquarePants and LEGO Toy Story. • Implemented global campaigns for consumer facing marketing materials including, packaging, instore marketing, social content and TV Commercials.• Managed both a large and broad portfolio of complex projects time and deliverables with overlapping timelines in a fast paced, deadline driven environment.• Collaborated with illustrators, 3D artists, video specialists, graphic artists, animators, photographers, project managers and freelance support.• Trained and mentored freelance support and new hires within CMA Novelty.• Demonstrated leadership and promoted a collaborative culture by organizing workshops to share skills and streamline processes.• Led social media native content from concept to execution for LEGO Superheroes on various social media platforms (Instagram/Facebook/Pinterest).• Determined new and innovative ways of communicating on social media platforms to increase engagement for LEGO Superheroes.• Managed and led the sku development and Instore campaign for LEGO Superheroes and LEGO Star Wars.• Art Directed and designed packaging layouts using Maya 3D and/or photography of product images. • Directed photoshoots both locally and internationally, for product packaging.• Assisted in packaging communication mock ups for multiple focus group testing sessions for LEGO Superheroes and LEGO Star Wars.• Engaged in client meetings, including presentations of visual direction associated with campaign materials. • Collaborated with Marketing and all stakeholders to ensure creative was always on brief.• Inspired colleagues by constantly looking into external creative and parallel industries to identify trends and opportunities.

• Provided a high level of design support to the Intellectual Property play theme campaigns associated with LEGO. Responsibilities associated with these campaigns include: creating communication strategies for worldwide product launches, designing all visual assets to support campaign initiatives, packaging design, in box promotional materials, print ads, TV commercial development and online promotional materials.• Worked closely with Intellectual Property partners, including Lucas Film, Disney, Nickelodeon, Warner Brothers, MARVEL and DC.• Managed external illustrators, photographers and animators, to ensure a consistent visual message was being delivered.• Led Packaging concept and development for a variety of LEGO product lines. • Ability to use and understand photography, set lighting and provide direction to photographers.• Contributed significantly to the development of the LEGO Star Wars, LEGO Pirates of the Caribbean and LEGO SpongeBob campaigns, including packaging, instore and TV commercial development. • Responsible for seeking out and training new freelance support.• Distributed projects to team members and provided Art Direction.• LEGO Toy Fair booth design 2010 & 2011.

• Collaborated with Sr. Art Directors to produce content and turn ideas and concepts into illustrated visuals.• Created new packaging designs in support of all IP novelty campaigns.• Produced photography for preliminary packaging layouts, with ability to position cameras and light objects.• Generated visuals supporting marketing initiatives including print ads, posters, brochures, catalogues, retail consumer packaging, building instructions, instore communications and digital assets.• Designed pages and marketing materials for the LEGO Shop@Home and LEGO Club publications. • Supported in instore campaign development for LEGO Star Wars. • Developed the layout and illustration of the LEGO Star Wars styleguides.

Design projects included Advertisements, Brochures, Booklets, Forms, Stationary, Billboards, Letterheads, CD Inserts, Logos, Posters, Stanchion Signs, Stickers, Table Tents and T-Shirts.