I am the founder and CEO of Hollywood Branded, an award-winning, multi-million dollar creative agency that enhances storytelling by integrating brands with pop culture driven content, celebrities, and influencers. Over our sixteen-year journey, we've crafted complex and impactful partnerships bringing stories to life with greater resonance for over 250 brands, including BlackBerry, Bumble, Pilot Pen, and Ralph Lauren.The marketing strategies we build include tactics leveraging celebrities, social influencers, product placement, licensing, co-branded promotions and more - building partnerships for brands with TV, film, music, fashion, gaming, meta, and other platforms that shape pop culture and drive sales. I host the podcasts 'Marketing Mistakes (And How To Avoid Them)' write a weekly newsletter for our blog on branded pop culture and life as an agency owner, speak at conferences around the globe, and build workshops for marketers to learn from.I've been included as a celebrity brand expert in media interviews around the world. My most recent claims to fame include talking (a lot) about how Taylor Swift is obviously taking over the world with interviews ranging from Forbes, Bloomberg, Robb Report, to top beauty collabs with Cosmetics Business, ageism in Hollywood with Morning Rush, and junk food advertising with the Washington Post. I have been a somewhat 'regular' on Scripps News, discussing everyone from Robert De Niro and Gwyneth Paltrow's ski accident trial to repeat discussions over the seven months of the Hollywood Strike. And so many more... I also educate those across the pond, with recent interviews ranging from BBC World News discussing Mariah Carey's incredible Christmas marketing strategy, to Megan and Harry's future with the London Evening Standard and The Sunday Times. Then there was Kate Beckinsale's hit movie success with UK Daily Mail, and Robert De Niro's trial with The Sunday Times and rise of celebrity documentaries with The Guardian.Interested in chatting? Reach out! Happy to explore how we can partner together!