Stacy Ledbetter Email & Phone Number

Manage in-house marketing for 5 brands across 8 surgery practices and 15 clinics, reporting to the CEO. Develop marketing plans, sales revenue, and expense forecasts while managing the marketing budget. Lead brand and patient engagement initiatives, enhancing interactions through data insights. Collaborate with Outreach Reps and Regional Admins to build a sustainable lead pipeline. Drive market presence and growth via social media, networking, advertising, training, outreach events, grassroots marketing, and patient research. Hire, train, and review a digital marketing, content creation, events, and analytics team. Deliver presentations to executives and stakeholders, contributing to strategic planning in director meetings.▪️Produced The Focal Point podcast from branding and website creation to recording and distribution on platforms like Apple, Spotify, and Pandora; released Season 1 with 10 episodes, achieving substantial listener engagement for the educational show for optometrists to learn about advanced eye issues.▪️Enhanced operational efficiency and market presence by upgrading clinic service offerings, refining patient surveys and webform management, streamlining event registration, optimizing social media management, and bolstering online reputation management.▪️Saved $350K in marketing fees by bringing digital ads in-house and securing lower printing costs; digital advertising efforts yielded a 143% surge in page impressions, increasing patient appointments; also brought video production and web development in-house, redesigning 3 sites using WordPress.▪️Recognized by SP’s president for success in marketing; noted for streamlining clinic services across all 5 brands and reporting via Tableau, refining operational efficiency across domains, consolidating CRM tools, improving referral management, and conceptualizing effective email marketing campaigns.

Developed B2B and B2C marketing strategies for the eye surgery practice, overseeing digital and print campaigns. Enhanced product and service visibility, increasing provider referrals. Analyzed referral reports to inform marketing priorities and performed competitive market research. Orchestrated CE training and managed the events calendar, including budgeting and expense tracking. Produced training videos using Shotcut. Updated social media platforms and managed Google Ads and Facebook campaigns. Wrote engaging content for email campaigns and created marketing collateral.▪️Reached a 90% satisfaction rating from 300+ optometric community members by arranging CE events and launching the Professional Onsite Initiative, a day of education and relationship building, enhancing referral volume and quality from new provider referrers.▪️Created a Meta Business account for 10 clinics and ambulatory surgery centers; managed content creation, solicited reviews, and responded to inquiries.▪️Conceptualized the clinic’s WordPress website, made site updates, managed the website’s blog, and facilitated the implementation of Marketware and KEAP customer relationship management tools.▪️Produced tutorial videos, developed marketing campaigns, maintained referring provider database, and built sales funnels as a superuser for Apptivo’s CRM.▪️Solicited online patient reviews via Practice Builder’s online reputation management system, boosting Yelp ratings by 30% and Google ratings by 33%

Bellevue, Wa, Us

Promoted the Center’s mission and coordinated marketing, training seminars, and onsite events. Created promotional materials and contributed to collateral content, design, and distribution. Managed website and social media updates. Supported PowerPoint presentation creation and ensured consistent branding. Tracked expenses. Maintained Salesforce CRM referral database. Built email marketing campaigns with Cvent. Kept Excel databases of consumer reviews, treatment reviews, and competitive programs. Reported on promotional activities and key business metrics.▪️Increased Family Day’s program attendance by 10% by boosting social media outreach efforts and educating cross-functional clinical staff on the program’s benefits.▪️Nominated for the Employee Appreciation Award for maintaining a positive, can-do attitude and demonstrating solid creativity, organizational, and communication skills.

Conveyed information regarding brands, winemaking, vintages, and product availability while presenting wines for tasting and assisting with purchases. Contributed to marketing promotion concepts during brainstorming sessions and supported offsite events in partnership with local businesses. Designed promotional displays in club rooms and the main lobby. Promoted Wine Club memberships.▪️Recognized for exceeding monthly sales-per-tasting goals by 300%; well-known for contributing fresh marketing ideas, providing friendly customer service, and sharing deep product knowledge.

Portland, Or, Us

Consulted with gym owners to prepare for events, develop marketing materials, and grow partnerships. Created newsletters and promotions. Implemented social media marketing.

Portland, Oregon, Us

Coordinated marketing promotions and partner communications for the country’s sixth-largest theater circuit. Negotiated trailer placements with 15 studio partners, including Disney, Universal, and Fox. Researched US radio stations appealing to target demographics; negotiated rates and partnerships across 40 markets. Synchronized promotions for 50+ theater managers with online and radio advertising partners, National CineMedia and Fandango; facilitated onsite advertising around concessions, films, and new tech. Supported and audited directory advertising in 50 newspapers.▪️Contributed to conceptualization and launch of the Hollywood Insider community, a loyalty program featuring localized weekly newsletters for 110,000 participants; gathered studio’s film artwork, oversaw show time programming, and directed graphic design, driving market share 25% in three years.▪️Facilitated launch and created advertising materials for GOHOLLYWOOD.com, a mobile ticketing app; the app’s 1.5 million visitors across 22 participating locations drive 37% of all online ticket sales.▪️Collaborated in the creation and implementation of online gift cards, boosting sales by up to 25% yearly.▪️Developed and hosted the First Annual District Managers Marketing Summit in Denver, an opportunity for DMs to meet with studio partners around theater-level film materials and promotions.

Vancouver, Wa, Us

Wrote press releases, pitched national campaigns and facilitated events for the largest veterinary practice in the world with 800 hospitals nationwide. Developed internal communications for 500 staff and wrote a newsletter for distribution to hospitals and families featuring interviews with the company’s Employee of the Week. Supported production and publicity of events, including Portland Trail Blazers celebrations.▪️Promoted a national campaign, Seasons of Suppers, a pet food drive benefiting homebound seniors; collaborated with the PR team to edit press releases, write media copy, and plan events.

Portland, Or, Us

Created role to coordinate events staff and produce campus events for up to 100 participants. Set up marketing display cases and designed promotional products to advertise events.▪️Presented the program’s internship opportunities at an annual leadership conference and described the sustainable features of a new LEED-certified recreation building to students across campus.▪️Recognized with the Best Attitude Award; selected for the award from a group of 100 employees.