Stacy Burt Email & Phone Number

California, United States

San Francisco Bay Area

Marketing lead for Toho International, supporting brand and commerce marketing for Toho properties such as Godzilla.

San Francisco Bay Area

Led the Integrated Marketing team at Crunchyroll with a focus on Ecommerce and Events. Under my management, the marketing for both business units evolved, allowing us to reach new audiences while continuing to deepen the relationship with our existing fans. These efforts, supported by a continuous optimization strategy, resulted in consecutive year-over-year performance increases.Achievements in this role:- Developed marketing plans and campaign strategy for the Crunchyroll Store's CR Loves exclusive apparel capsules, including collections featuring Megan Thee Stallion, GODZILLA, and Jujutsu Kaisen.- Grew the global presence of the Crunchyroll Anime Awards, leading world-wide marketing campaigns and fan engagement.- Streamlined performance reporting to ensure each marketing channel was strategically supporting our core KPIs.

San Francisco, California

Developed the Integrated Marketing team at Crunchyroll, which served non-streaming businesses such as Events, Ecommerce, and Games. Developed cross-channel marketing driven by goals, working with internal marketing channel experts to build messaging and creative that leveraged the strength of their channel while supporting a holistic campaign.

San Francisco Bay Area

Led integrated campaign marketing at First Republic Bank, overseeing campaigns to guide alignment with greater brand messaging and prevent siloed efforts. Maintain status and calendar of campaign efforts as well as guide Marketing Managers on best practices for building promotion plans based on their business goals.

Managed First Republic's content marketing distribution strategy across social, native, and publisher offerings. Under my management, the bank’s social media program evolved to include new channels, ad units, and types of media; has seen consecutive year-over-year performance increases; and has benefited from an introduced optimization strategy.Achievements in this role:- Grew content promotion into an always-on distribution strategy, introduced new advertising channels, and streamlined social media content calendar to quickly adapt to timely events while capitalizing on past top performs.- Dramatically increased use of social media as a paid media channel, collaborating with Marketing Managers to build an optimal media mix based on business goals. - Consistently delivered a year-over-year growth in the number of website visitors coming from social media promotion, while remaining well under industry benchmarks for cost per visit.- Served as an active member in socialmedia.org and ANA.

San Francisco Bay Area

Managed Executive and Board-level reporting, collaborating and coordinating with a wide array of business units. Crafted comprehensive narratives from technical and industry specific concepts to present information to senior staff in a concise and informative manner. Achievements in this role:- Created a process for tracking and conducting quality control of over 40 Board-level deliverables- Overhauled reporting templates to include enhanced visuals and narrative concepts, and then educated team members on how to get the most out of their reporting- Created and socialized a house editorial style guide- Served as a creative lead on innovative internal training- Enhanced reporting efficiency by identifying and reducing content in multiple reports

1028 Kearny Street, San Francisco, Ca

Managed all editorial projects and staff. Led creative discussions and brainstorming sessions, ensured all projects were executed with the highest quality, and conducted client interface. In addition to management, I also contributed an extensive amount of copywriting, screen capturing and editing, video capturing and editing, and community management to countless projects. While at Off Base, I assisted in building strong relationships with new and existing clients, and I went on to win several marketing awards for the company with my projects.Past Projects:- Creative Lead for Yaiba: Ninja Gaiden Z North American Marketing Campaign (Tecmo Koei)- Marketing Copy for PlayStation Vita, PlayStation Move, PlayStation 4 (SCEA)- Award Winning Marketing Materials for Marvel vs Capcom 3 and Resident Evil: Operation Raccoon City (Capcom)- Strategy Guide Authoring (Prima Games and Brady Games)- Event Social Media Coverage (EA Games and Tecmo Koei)