Stacy Patton Email and Phone Number
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Creative leader and former litigator, experienced across content development, content marketing, media production, structured CMS, content strategy, CX/UX, and product management. I use my extensive digital content experience to optimize processes, foster creativity, manage risk, and negotiate deals that support the growth and success of forward-thinking companies.WHAT DO I OFFER?• Leadership: Led change-management efforts to transform a marketing team into an Agile product team.• Marketing Strategy: Planned and executed a cross-functional strategy workshop that led to the implementation of new customer journey strategies for key products.• Content Development: Delivered investment explainers targeting SEO and mini documentaries that supported paid media campaigns. • Channel Management: Audited, analyzed, and delivered new channel and content strategy for the Schwab YouTube channel.• Social Media Strategy: Developed international company-wide social media strategy across the U.S., German, and U.K. markets, produced audiobooks and original audio content, and led a social media team.SELECTED ACCOMPLISHMENTS: • Secured leadership and partner buy-in for training, promotions, and hiring necessary to take over “Insights & Education” product management from digital services partners.• Provided continuous delivery and iteration for a new interactive digital education platform.• New customer journeys exceeded engagement benchmarks by 58% and increased product consideration to +95%.• Achieved Top-3 Google Search Results with two out of three video explainers.• Mini-documentaries exceeded paid media CPE performance by 27%.• Increased organic YouTube subscriber growth by 70% in the first year after implementation.• Exceeded targets by 20-40% each year with audiobooks acquisitions and achieved 100% audience growth on Facebook in 8 weeks.Additional SkillsManaging | Writing | Strategic | Creative | Manage | Organizational | Marketing | Creator | Ecosystem | Content Strategy | Editorial | Partnership | Planning | B2B Marketing | Coaching | Global Teams | Influencing | Narrative | Operations | Prioritization | Sell | User Experience Design | Prioritizing | Verbal Communication
Charles Schwab
View- Website:
- schwab.com
- Company phone:
- 800-435-4000
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Director, Insights & Education Product ManagementCharles Schwab Jan 2022 - PresentWestlake, Texas, UsBuilt and led a lean team of CMS and product managers, delivering an integrated investor education experience post-acquisition.⭐️Led change-management efforts to transform a marketing team into an Agile product team.✔ Secured leadership and partner buy-in for training, promotions, and hiring necessary to take over “Insights & Education” product management from digital services partners.✔ Provided continuous delivery and iteration for a new interactive digital education platform.⭐️ Implemented editorial site redesign, structured content strategy, and automated content syndication. ✔ Scaled site management from one site to five, plus 14 topical hubs, with an existing 3-person CMS team. ✔ Enabled headless content delivery to eight independent partner sites.
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Director, Editorial ChannelsCharles Schwab Nov 2019 - Dec 2021Westlake, Texas, UsManaged a cross-functional team to drive content distribution and marketing channel best practices.⭐️ Planned and executed a cross-functional strategy workshop that led to the implementation of new customer journey strategies for key products.✔ New customer journeys exceeded engagement benchmarks by 58% and increased product consideration to +95%.
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Director, Insights & Education VideoCharles Schwab Dec 2016 - Oct 2019Westlake, Texas, UsDirected a team of video producers, shooters, and editors in developing editorial content in the regulated fin-tech industry.⭐️ Pitched and established an in-house editorial video production team.✔ Reduced costs by 30%.⭐️ Delivered investment explainers targeting SEO and mini-documentaries that supported paid media campaigns. ✔ Achieved Top-3 Google Search Results with two out of three explainers.✔ Mini documentaries exceeded paid media CPE performance by 27%.
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Senior Content StategistPro Unlimited Nov 2015 - Nov 2016San Francisco, Ca, UsSpearheaded content strategy and UX for Charles Schwab & Co.’s internal agency, including user-journey maps, content audits, content mapping, and migration plans.⭐️ Audited, analyzed, and delivered new channel and content strategy for the Schwab YouTube channel.✔ Increased organic subscriber growth by 70% in the first year after implementation. -
Associate Director, Content StrategySpringbox May 2015 - Oct 2015Austin, Tx, UsManaged a team of content strategists on UX projects, including website redesigns and web applications, and partnered with UX for strategic design workshops. ⭐️ Led client workshops, developed, and presented strategic proposals for digital projects, and conducted usability and concept testing for digital applications.✔ Designed strategic approaches to complex digital business needs and secured three new accounts in 6 months. -
Senior Managing Editor, ContractRandstad Usa Sep 2014 - Apr 2015Atlanta, Ga, UsDrove content development for a robo-advice product launch, managing a team of creatives, including writers, designers, and video producers, and produced evergreen and ongoing content streams for launch and post-launch. ⭐️ Managed content through compliance and regulatory process while staying on schedule and budget.✔ Pitched and advocated strategic decision-making supporting conversion and engagement goals for product launch. -
Senior Manager, Content Acquisitions & Social MediaAudible.Co.Uk Dec 2010 - Jul 2014Hammersmith, London, GbOwned the site-wide editorial voice and social media strategy, ensuring consistency and exceeding annual targets with a strong understanding of global content programs and driving innovative content in complex organizations.⭐️ Developed international company-wide social media strategy across the U.S., German, and U.K. markets, acquired rights, produced audiobooks and original audio content, and led a social media team.✔ Exceeded targets by 20-40% each year with audiobooks acquisition and achieved 100% audience growth on Facebook in 8 weeks. -
Digital Rights ExecutiveMacmillan Publishing, London Aug 2010 - Dec 2010Researched electronic rights for Macmillan's active backlist in the UK. Negotiated rights and royalties for backlist titles.
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Project ManagerIndex On Censorship Nov 2009 - Apr 2010London, England, GbResearched issues and incidences of censorship in the arts across the UK. Planned events with artists, institutions, curators, organisations and festivals, including development, pitch, and final coordination of event at the Hay Festival. -
Programme ManagerEnglish Pen Sep 2007 - Jul 2009Designed and implemented writing programme for refugee and immigrant writers. Organised author visits and taught creative-writing workshops.
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Associate AttorneyWeston Benshoof Et Al Nov 2000 - Nov 2003Wrote and argued motions in both state and federal court, including motions for summary judgement and complex discovery motions in a commercial litigation practice.Responsible for coordinating all aspects of case management for matters up to and over $1,000,000.
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Associate AttorneyAbbott Simses & Kuchler Mar 1998 - Sep 2000Extensive work on multi-million dollar nation-wide pharmaceutical, asbestos, and other toxic tort cases including client-development activities and firm marketing.
Stacy Patton Skills
Stacy Patton Education Details
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Tulane University Law SchoolDoctor Of Law - Jd -
Warren Wilson CollegeCreative Writing--Fiction
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The University Of Texas At AustinEnglish
Frequently Asked Questions about Stacy Patton
What company does Stacy Patton work for?
Stacy Patton works for Charles Schwab
What is Stacy Patton's role at the current company?
Stacy Patton's current role is Director @ Charles Schwab | Content Operations & Product Management.
What is Stacy Patton's email address?
Stacy Patton's email address is st****@****ail.com
What is Stacy Patton's direct phone number?
Stacy Patton's direct phone number is +151252*****
What schools did Stacy Patton attend?
Stacy Patton attended Tulane University Law School, Warren Wilson College, The University Of Texas At Austin.
What are some of Stacy Patton's interests?
Stacy Patton has interest in Economic Empowerment, Civil Rights And Social Action, Education, Environment, Photography, Social Media Analytics, Literary Sci Fi And Mystery Fiction, Health.
What skills is Stacy Patton known for?
Stacy Patton has skills like Social Media, Editing, Social Media Marketing, Creative Writing, Content Strategy, Blogging, Editorial, Literature, Copywriting, Publishing, Publications, Contract Negotiation.
Who are Stacy Patton's colleagues?
Stacy Patton's colleagues are Javier Cruz-Lara, Andrew Perdue, Josh Laughlin, Sam Shoultz, Aaron Hare, Robert Rota, Peter Knezevich Ii, Cfp®.
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