Stacy Sparrow Lellos Email & Phone Number

New York, United States

New York, New York, United States

Greater New York City Area

Entrepreneurial leader who drove company's global transformation, delivering double-digit revenue growth and increasing gross margin by over 50%. Oversaw and led HQ move from SF to NYC and rebuilt every aspect of organization, including staffing, systems, processes and portfolio. Reimagined entire go-to-market strategy, rebranding of company, and proudly led team of inventors, makers, crafters and designers in developing wildly innovative, subversively educational, products for kids of all ages. * Owned P&L and global business strategy* Oversaw Product Development, Editorial, Design, Production, Manufacturing, Sales, Marketing & Inventory* Created 30-40 completely new, wildly innovative, award-winning products annually* Continuously diversified portfolio into new categories to fuel growth* Identified business opportunities and expanded organizational capability through redesign of workflows, procedures, roles and responsibilities* Brought people, processes, and product together with an adaptable and energetic leadership style and comprehensive business approachHonors & Awards* Genius of Play Ambassador, The Toy Association 2021* Finalist Toy of the Year, The Toy Association, 2019 and 2017* Women in Toys Wonder Woman Finalist, Manufacturing 2018

Wayne, Nj

Developed brand strategies to profitably grow $2 billion global retail chain. Provided strategic direction to and collaborated with the integrated marketing teams including, print, rich media, CRM, loyalty, and digital, in developing programs that drove sales and built brand equity. Managed company’s broadcast media strategy and multi-million budget. * Wrote company’s mission statement and directed accompanying creative for 900 stores, ecommerce, and all marketing globally* Worked with Chief Merchant to conceive new front-of-store merchandising layout for all stores globally to support mission* Led various cross-functional groups in the launch of products, events, and programs to drive brand differentiation * Developed national promotions and in-store event strategies to support major brands/entertainment properties and drive traffic to stores* Reimagined TRU's prized Holiday Toy Book as a customer loyalty building tool rather than a merchant-driven program

Held increasingly senior and diverse roles across the company over the course of 13 years including:* Vice President, Marketing & Multi-Platform PublishingLed team of 30 professionals across brand and retail marketing, digital initiatives, creative services, and marketing operations.* Director of Multi-Platform PublishingLaunched publishing industry's first global multi-platform publishing and digital experiences* Director of Licensed PublishingDeveloped global publishing strategy for $20M licensed publishing division. Oversaw portfolio of more than twenty properties across three divisions of corporation* Director Of Brand ManagementLed strategic direction for Harry Potter and Hunger Games franchises as well as many others