Stacy Kessler Email & Phone Number

Columbus, Ohio, United States

Create a unique long-term product vision and build a well-edited, profitable assortment that inspires small-chested women to unapologetically celebrate the body they have. Responsible for overseeing all aspects of our product lifecycle-from white space opportunity identification, design inception, market launch, all the way to end of product life cycle and markdown strategies.Executive leader for : Merchandising, Design, Tech Design and Planning.

Columbus, Oh

Set, articulate, and execute an inspiring product vision for Pepper’s product line in intimates and adjacent categories that drives our brand mission forward. Executive leader for : Merchandising, Design, and Tech Design.Accomplishments in 2023:- Drove profitability and EBITDA >In season optimization. Delivered +23% profit growth YoY.- Overhauled Milestone Meeting cadence (product development process) to enable bold decision making for Co-CEO’s.- Developed long term product strategies + influenced brand positioning to declare who Pepper as a company wanted to be.

Directed omni-channel product strategies (14 direct reports) across 5 diverse product categories inclusive of intimate apparel, swimwear, accessories, room decor, footwear, and lifestyles. (42% of total Justice inclusive of 824 stores, $428M annual sales)- Repositioned product content across categories, elevating emotional content to outpace value-based retailers through product differentiation- Increased sales volume >42% (versus control base) by relaunching intimates categories in a manner that promoted product content, quality and relevant fashion.- Analyzed data, identifying and capitalizing on unique opportunities to drive customer aquisition, including launching new products and services that diversified offerings to reach target market.

Drove omni-channel growth strategy (14 direct reports) in partnership with CEO, and Executive Vice President of Design ($1.4B annual sales)- Collaborated with executives in driving robust, solution-based product pipeline that balanced innovation / technology and fashion to sustain market dominance.- Maximized launch results and grew market share by teaming cross-functionally to disrupt status quo through best-in-class product testing and launch strategies.- Shaped assortment architecture by drawing on customer intimacy expertise to deliver solution-based products.- Enable succession planning and team member promotions and advancements through demonstrated commitment to grow, develop, and empower top talent.

Owned omni-channel product strategies for second-largest Victoria's Secret business ($690M annual sales).- Achieved highest compounded annual growth (CAGR) in company for category at >7%, driving growth in domestic market share to 30%- Grew panty category $130M+ in 5 years while preparing existing team members to continue category success.- Crafted merchant training curriculum for Limited Brands enterprise, developing top talent by building customized curriculum aligned with identified level gaps.

Delivered growth through omni-channel product strategies ($560M annual sales)- Built revolutionary speed-to-market production model, reducing product lead-times 84% (from 90 days to 14 days).

Led omni-channel product strategies across 3 categories ($350M annual sales)

Drove product-to-customer initiatives to ensure seamless omni-channel customer experiences ($488M annual sales).- Supported store customer point of sale materials as learning and development team and marketing and visual merchandising initiatives (in-store collateral, viral, CRM, TV, photo shoots) as merchant lead.- Influenced product content based on deep customer insights, engaging focus groups to uncover preferences and behaviors and translate into business opportunities.

Leveraged Business acumen and expertise to reclaim category ($200M annual revenue)- Identified athleisure lifestyle white space opportunity, setting up aggressive testing strategiesto quickly quantify growth potential and developing cross-functional omni-channel strategy and team to launch new business.- Served as Women's Merchant representative on Core Operations committee for 3 years, collaborating on cross-brand team to shape organization-wide planning calendar.- Vetted employees nominated for company's Brand Hero award (President-level recognition) as committee chair.

Guided product strategies ($270M annual revenue)- Strategized and delivered 2 profitable pant launches yearly, exceeding category requirements for top-revenue business to sustain market share leadership.- Optimized in-season business results by creating fabric strategy for flexibility and liquidity across categories.- Earned "Brand Hero" Award for exceptional financial results

Accessories

Intimate apparel, Swimwear, Sleepwear

Intimate apparel / Innerwear / Personal Care products

Intimate Apparel / Swimwear / Sleepwear