As a creative consultant, I work with small to medium-sized companies to strategize marketing and PR plans, write copy (websites, press releases, and various types of display copy), make connections and establish partnerships, and facilitate special projects that fall outside of the scope of regular staff members.

This leadership position unites creative brand expression with concrete execution of company initiatives through managing select operations, events, and partnerships. It focuses on both external and internal development of the Meal Plan group of brands (Call Mom Restaurant Group) to further their position as visionary leaders in the restaurant and hospitality industry. In Seattle, this is the Mountaineering Club and Poindexter Cafe in the Graduate Hotel.Essential Duties:● Work alongside Food & Beverage Director to craft company culture, as well asdrive brand initiatives that include, but are not limited to, events,collaborations, and partnerships.● Identify and establish strategic and creative partnerships, events, andcollaborations; Focusing on goals to increase revenue or increase brand value.● Proactively support and enact company communication and companydevelopment.● Provide leadership and support to aid in the success and professional progress ofstaff.● Create internal systems to facilitate smooth and efficient processes.● Oversee the execution of events, collaborations, and partnerships on or off site.● Facilitate timely and effective communication between teams, internal (food, bar,support staff, social media, etc.), and external (clients, partners, etc.), to executeevents and activities.● Oversee a cohesive client-facing brand experience and quality standard byproviding guidance on client “touchpoints”-- from display copy (website, menus,customer communications) to onsite interiors (lighting, furniture, signage, etc.).● Communicate and collaborate with Graduate Hotel Marketing, Sales, andManagement teams to ensure smooth and effective operations and co-brandinitiatives.

I was responsible for providing executive-level leadership and crafting the creative strategy of GRAY Media by establishing vision, voice, quality standard, and cohesiveness of the eight year-old media brand. I drove the company’s efforts to position itself as a visionary leader in the publishing industry, particularly through the successful launch and execution of dozens of GRAY events—all achieved through trade and strategic partnerships. I oversaw marketing communications, social media (growing GRAY’s Instagram followers by 15K organically since my role as Special Projects Editor) and carried out branding, public relations, advertising, trade shows, sponsorships, and events. I especially enjoyed identifying and developing strategic alliances, to include Nordstrom, Daniels Real Estate (The Sanctuary), Design Within Reach, Fred Hutch, and Provenance Hotels.

In this hybrid editorial and marketing position, I coordinated branding, marketing, and editorial across multiple platforms under the GRAY Media umbrella, including but not limited to—the magazine, website, marketing collateral, events, and ancillary products. My responsibilities included redesigning and maintaining graymag.com, writing on GRAY’s social channels, research, project management, outreach, and networking. I worked alongside the Editorial Director to shape the feel and tone of marketing content. By attending press previews, events, and trade shows, and representing GRAY in the market, I identified editorial content, business leads, ideas for new products, events, and other forms of promotion and revenue streams.

Helped found this regional print and online magazine in collaboration with the Publisher/Creative Director and Editor, develop the concept for feature stories, style photoshoots on location and in a photographer’s studio, write feature articles, reach out to people in the community to promote the magazine, attend events across arts disciplines in the community, scout out and procure homes for feature stories, and strategize with Publisher/Creative director on general business matters.

After starting part time I was promoted after three months to this directorial role, in which I shaped all marketing messaging for exhibits, events, the museum in the press, and all public-facing initiatives of the museum. I created and implemented policies and procedures, and collaborated with the Executive Director on the museum’s strategic plan. I wrote grants that garnered hundreds of thousands of dollars for the museum on the city, state, and federal levels. I established the largest events contract in the museum’s history, and managed the relationship for two consecutive years. I led tours, researched exhibit information, facilitated the museum’s fundraisers, and worked closely with board and guild members to create and carry out the museum’s 60th year anniversary initiatives.

Wrote and compiled Shopping, Style and Trend sections of the magazine, established topics for each section every month, collaborated with the Art Director to create the vignettes in the photography studio, assisted with styling on location, wrote home features, wrote several weekly blog posts using wordpress.