Stacy (Derr) Lord

Stacy (Derr) Lord Email and Phone Number

Director, Brand Experience @ Penske Transportation Solutions
Philadelphia, PA, US
Stacy (Derr) Lord's Location
Morgantown, Pennsylvania, United States, United States
Stacy (Derr) Lord's Contact Details

Stacy (Derr) Lord personal email

Stacy (Derr) Lord phone numbers

About Stacy (Derr) Lord

Energetic, collaborative, and results-focused, I excel as a strategic marketer dedicated to driving business growth. My expertise spans growth strategy, marketing, and business development, enabling organizations to connect with their target audience, distinguish their brand, and capture essential market share. Proficient in go-to-market strategies, branding, integrated campaign planning, and execution, I leverage my ability to craft compelling narratives that boost brand visibility, foster customer engagement, and generate sales opportunities. With a strong background in call center leadership and operations management, I bring a pragmatic approach to executing marketing plans effectively, ensuring businesses achieve success and optimize their strategic investments.I can be reached at stacyllord@gmail.com.Specialties: strategic leadership, results-driven marketing strategies, integrated marketing campaigns, enhancing the customer experience, email marketing, social media, customer retention and engagement, strategic planning, SEO and SEM, marketing communications, direct marketing, market analytics, call center management, call center employee training and motivation, operations management

Stacy (Derr) Lord's Current Company Details
Penske Transportation Solutions

Penske Transportation Solutions

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Director, Brand Experience
Philadelphia, PA, US
Website:
pensketruckrental.com
Employees:
11362
Stacy (Derr) Lord Work Experience Details
  • Penske Transportation Solutions
    Director, Brand Experience
    Penske Transportation Solutions
    Philadelphia, Pa, Us
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  • Penske Transportation Solutions
    Director, Brand Experience
    Penske Transportation Solutions Jan 2023 - Present
    Responsibility for go-to-market strategy and execution for new product development, technology solutions and connected data for Penske Transportation Solutions.
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  • Penske Transportation Solutions
    Manager - Go To Market Strategy
    Penske Transportation Solutions Jul 2019 - Dec 2022
    Manage go-to-market strategy for technology solutions and connected data for Penske Transportation Solutions.
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  • Ugi Hvac Services
    General Manager
    Ugi Hvac Services May 2017 - Jul 2019
    Managing the marketing, sales, customer service and operations of UGI Heating, Cooling & Plumbing with 200+ employees serving the areas of Harrisburg, Lancaster, Reading and Lehigh Valley. Day-to-day responsibilities include optimizing HVAC team effectiveness, guiding sales and customer satisfaction strategies, managing costs and profitability and ensuring safe operating procedures.
  • Ugi Utilities, Inc.
    Sr. Customer Communications Center Manager
    Ugi Utilities, Inc. Sep 2015 - May 2017
    Strategic development and overall management of multiple UGI Customer Communication Centers. Responsibilities include supervising and directing functions and personnel in all Customer Communication Centers, accurately reporting the statistics of the center and overseeing the infrastructure and maintaining relationships with agencies and vendors. Additionally, responsible for effectively communicating with customers about their account through on bill messages, electronic media and interactions with call center staff. Develop strategies and action plans to increase customer satisfaction, communication center effectiveness and employee satisfaction. Day-to-day responsibilities include optimizing call center effectiveness and customer satisfaction across multiple channels including phone, email, social media and other technologies.
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  • Ugi Utilities, Inc.
    Manager, Marketing Strategy
    Ugi Utilities, Inc. May 2011 - Sep 2015
    Managed branding, strategic marketing efforts, customer research and integrated campaigns to increase awareness of the benefits of natural gas and UGI and aid conversion efforts. In 2015, I led the project to launch a new UGI logo. I managed the project, promotion and customer and employee communications. The logo launch included building and vehicle signage, all print and online communications templates, employee communication tools/resources, new website launch and SEO/SEM enhancements.The logo launched on time and under budget. Key accomplishments: - New logo and branding launch- Growth in social media - i.e. from 150 Facebook likes to 18,000+ and increased engagement strategy- Implementation of Commercial Marketing Strategy in 2014-2015 with emphasis on lead development. Using a combination of online display advertising, targeted email marketing and traditional media placement, I increased leads 20% over previous year.
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  • Penske Truck Leasing
    Marketing Growth Manager
    Penske Truck Leasing Jul 2007 - May 2011
    Managed integrated campaigns for logistics, leasing, rental and used truck business segments. B2B and B2C campaigns. Emphasis on demand generation, email marketing, linking partnerships and social media engagement. I conceptualized, designed and launched comprehensive, integrated, marketing programs for the varied audiences. Using research and experience, I identified the best approach to leverage emerging media in a way that engaged customers and the community, while benefiting Penske.Key accomplishments:- Implemented new strategic planning approach and continue to help refine as business needs change- Expanded email marketing channel and integrated with traditional channels to increase sales and retention across business segments - average email conversion rate increase 15%- Created social media marketing approach to improve brand awareness, engage customers and prospects, aid SEO and online reputation management efforts and increase customer satisfaction
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  • Penske Truck Leasing
    Sr. Communications Specialist
    Penske Truck Leasing Jul 2006 - Jul 2007
    Managed customer communications - print, email and web
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  • Amerigas
    Sr. Product Manager
    Amerigas Feb 1998 - Jul 2006
    Managed residential and commercial business segment's national marketing efforts for over 600 retail outlets.
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Stacy (Derr) Lord Skills

Email Marketing Marketing Strategy Marketing Communications Strategic Planning Marketing Direct Marketing Social Media Marketing Integrated Marketing B2b Account Management Social Media Demand Generation Competitive Analysis Management Sales Seo Brand Awareness New Business Development Customer Service Strategy Marketing Management Customer Satisfaction Analytics Online Marketing Product Marketing Digital Marketing Business Strategy Business Development Multi Channel Marketing Marketing Research Segmentation Retail Brand Development

Stacy (Derr) Lord Education Details

Frequently Asked Questions about Stacy (Derr) Lord

What company does Stacy (Derr) Lord work for?

Stacy (Derr) Lord works for Penske Transportation Solutions

What is Stacy (Derr) Lord's role at the current company?

Stacy (Derr) Lord's current role is Director, Brand Experience.

What is Stacy (Derr) Lord's email address?

Stacy (Derr) Lord's email address is st****@****ail.com

What is Stacy (Derr) Lord's direct phone number?

Stacy (Derr) Lord's direct phone number is +161079*****

What schools did Stacy (Derr) Lord attend?

Stacy (Derr) Lord attended Cornell University, Temple University, Shippensburg University Of Pennsylvania.

What are some of Stacy (Derr) Lord's interests?

Stacy (Derr) Lord has interest in Children, Environment, Education, Poverty Alleviation, Animal Welfare.

What skills is Stacy (Derr) Lord known for?

Stacy (Derr) Lord has skills like Email Marketing, Marketing Strategy, Marketing Communications, Strategic Planning, Marketing, Direct Marketing, Social Media Marketing, Integrated Marketing, B2b, Account Management, Social Media, Demand Generation.

Who are Stacy (Derr) Lord's colleagues?

Stacy (Derr) Lord's colleagues are Nathaniel Gingerich, Ted Derdowski, Zachariah Schuck, Josh Tesch, Mba, Chandler Mccallum, Steve Strader, Kamakshi Sharma.

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