Stacy (Derr) Lord Email & Phone Number

Philadelphia, Pa, Us

Responsibility for go-to-market strategy and execution for new product development, technology solutions and connected data for Penske Transportation Solutions.

Manage go-to-market strategy for technology solutions and connected data for Penske Transportation Solutions.

Managing the marketing, sales, customer service and operations of UGI Heating, Cooling & Plumbing with 200+ employees serving the areas of Harrisburg, Lancaster, Reading and Lehigh Valley. Day-to-day responsibilities include optimizing HVAC team effectiveness, guiding sales and customer satisfaction strategies, managing costs and profitability and ensuring safe operating procedures.

Strategic development and overall management of multiple UGI Customer Communication Centers. Responsibilities include supervising and directing functions and personnel in all Customer Communication Centers, accurately reporting the statistics of the center and overseeing the infrastructure and maintaining relationships with agencies and vendors. Additionally, responsible for effectively communicating with customers about their account through on bill messages, electronic media and interactions with call center staff. Develop strategies and action plans to increase customer satisfaction, communication center effectiveness and employee satisfaction. Day-to-day responsibilities include optimizing call center effectiveness and customer satisfaction across multiple channels including phone, email, social media and other technologies.

Managed branding, strategic marketing efforts, customer research and integrated campaigns to increase awareness of the benefits of natural gas and UGI and aid conversion efforts. In 2015, I led the project to launch a new UGI logo. I managed the project, promotion and customer and employee communications. The logo launch included building and vehicle signage, all print and online communications templates, employee communication tools/resources, new website launch and SEO/SEM enhancements.The logo launched on time and under budget. Key accomplishments: - New logo and branding launch- Growth in social media - i.e. from 150 Facebook likes to 18,000+ and increased engagement strategy- Implementation of Commercial Marketing Strategy in 2014-2015 with emphasis on lead development. Using a combination of online display advertising, targeted email marketing and traditional media placement, I increased leads 20% over previous year.

Managed integrated campaigns for logistics, leasing, rental and used truck business segments. B2B and B2C campaigns. Emphasis on demand generation, email marketing, linking partnerships and social media engagement. I conceptualized, designed and launched comprehensive, integrated, marketing programs for the varied audiences. Using research and experience, I identified the best approach to leverage emerging media in a way that engaged customers and the community, while benefiting Penske.Key accomplishments:- Implemented new strategic planning approach and continue to help refine as business needs change- Expanded email marketing channel and integrated with traditional channels to increase sales and retention across business segments - average email conversion rate increase 15%- Created social media marketing approach to improve brand awareness, engage customers and prospects, aid SEO and online reputation management efforts and increase customer satisfaction

Managed customer communications - print, email and web

Managed residential and commercial business segment's national marketing efforts for over 600 retail outlets.

Marketing Strategy Certificate

Ms, Marketing Management

Ba, Communications And Marketing

Activities and Societies: Sigma Delta