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Highly motivated people & commercial strategy leader with a passion for leading high-risk, high-reward endeavors. Loves leading change and exploring entrepreneurial ventures for the organization. Long tenure of demonstrated success in launching new products and revitalizing mature products via commercial innovation. Proven ability to:* Drive sales & marketing alignment - enabling a rhythm of on-going business innovation leading to market share turn-around. * Lead and develop teams to have a profound business impact, even without any previous experience in the product/market. * Recognize & coach talent, inspiring growth and personal happiness, ultimately leading to career advancement for the employee. * Build a positive organizational culture, resulting in strong business impact. Core Competencies Include:* People leader / talent development * Upstream Marketing - Product development, innovation pipeline * Downstream Commercial Marketing - Content marketing/ Inbound marketing, Demand generation, Customer Loyalty, Digital/Web-based Marketing* Marketing Strategy & Execution* Adult Learning / Clinical Education * Product Commercialization & Launch* Project Management* Branding, Positioning & Messaging * Medical Device, Respiratory, Ventilation, Airways, Pulse oximetry, Capnography, Brain monitoring, Remote monitoring* ICU, NICU, PICU, Med-Surg, OR, Post-acute, EMS, homecare * Global Sales Training * Solutions Selling & Relationship Management* Voice of Customer / R&D Interactions * Product Development* KOL Development* Healthcare Provider, Distributor, & Payer Relations* Budgeting & Forecasting
Medtronic
View- Website:
- medtronic.com
- Employees:
- 10
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Director Of Sustainability, Strategic Partnerships SalesMedtronic Feb 2021 - PresentMinneapolis, Mn, Us
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Senior Director Of Us Marketing | Respiratory & Monitoring Solutions (Interim)Medtronic Oct 2019 - Feb 2021Minneapolis, Mn, Us* Responsible for overall business results of the Respiratory & Monitoring Solutions Franchise, overseeing 3 marketing organizations: Product Management, Market Strategy, and Sales & Customer Engagement. * Led the organization through the spotlighting of our business during the COVID-19 pandemic. * Responsible for creating a highly engaged culture - achieving a significant turn around in engagement and inclusion scores. * Talent development of people leaders. * Highly focused on commerical alignment across a large sales (200) and marketing (20) organization.
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Director Of Us Marketing | Sales & Customer Engagement - Respiratory & Monitoring SolutionsMedtronic Jul 2018 - Oct 2019Minneapolis, Mn, Us• Responsible for building a new team focused on modernizing the way we market and sell• Lead strategy and execution of content marketing, demand generation, and customer loyalty • Lead organization on a transformation from outbound to inbound marketing & sales tactics including content marketing for SEO, blog, social media, and intent data/predictive analyticsTeam Objectives: 1) Upgrade how we are perceived online to attract new customers 2) Shorten the sales cycle 3) Improve customer loyalty 4) Improve seller job satisfaction• Responsible for team impact & talent development
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Director Of Us Marketing | Extended Care - Respiratory & Monitoring SolutionsMedtronic Dec 2015 - Jul 2018Minneapolis, Mn, Us• Led the development and execution of the commercial strategy for the Respiratory & Monitoring Solutions franchise in the post-acute market• Led and managed a team of marketers• Established product marketing plans, for the purpose of achieving corporate objectives for products and services resulting in revenue growth above market rates• Defined go-to-market strategy into new markets and led messaging & content transformation to address customer pain points in an evolving market• Developed pricing and product positioning strategies to optimize revenue, market share and profitability• Provided leadership on strategic partnerships, channel management and business model development• Championed Medtronic interests with external customers and partners including distributors, providers and payers
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Senior Global Marketing Manager | Commercialization & Launch - VentilationCovidien (Medtronic Minimally Invasive Therapies Group) Aug 2013 - Dec 2015Fridley, Minnesota, UsPromoted to support the company’s largest new product commercialization and launch. Accountable for messaging architecture, digital marketing, global launch plan, and sales & customer education. Conducted market research & liaison cross-functionally to ensure a cohesive launch plan & programs development to increase sales force efficiency. Manage acute-ventilation annual marketing budget. * Led & drove strategy of first ever cross-Covidien collaborative marketing & clinical education effort - spanning 10 product lines & 3 businesses, with the goal of capturing new market share & achieving required growth metrics. * Executed first ever 100% Digital Launch at Covidien – team recognized as a finalist for The Covidien Innovation Council Awards in Business and Culture in September 2014. * Developed suite of content & digital assets ensuring that marketing, sales, and education tools can be updated and expanded for global and regional specific content needs for the life of the product. Digital content launch consisted of: a new website approach, marketing automation, efficient product demonstration tools, ipad apps, videos, and education curriculum - resulting in proven sales force efficiencies. * Hosted 10 sales training events around the world ensuring consistent messaging and brand positioning in all markets. * Digital marketing engagement exceeded industry average. -
Developed Markets Product Manager | Marketing - VentilationCovidien (Medtronic Minimally Invasive Therapies Group) Aug 2012 - Aug 2013Fridley, Minnesota, UsSelected as the developed markets product management lead for integration phase of acquired Newport Medical ventilator products. Identified and educated sales, marketing, and leadership teams on best practices and market opportunities in portable ventilation. Created content & digital tools, responsible for rebranding, promotions, & competitive selling tools. In charge of product management and marketing content for U.S. distributor network and direct sales force. Accountable for go-to-market activities including demand planning, regulatory affairs, quality control, engineering, and pricing. * Exceeded sales goals in FY13 by creating strategic positioning, value proposition, and account targeting plan.* Enabled sales team to effectively sell into additional areas of care by prioritizing and leading 15+ sustaining engineering projects.
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Global Product Manager | Marketing - VentilationCovidien (Medtronic Minimally Invasive Therapies Group) Jan 2011 - Aug 2012Fridley, Minnesota, UsPromoted from Associate Global Product Manager to manage global portable (homecare) ventilation. Managed commercialization activities including creation of marketing content, demand planning, regulatory affairs, quality control, engineering, and marketing/promotions.* Revitalized relationships in large accounts by addressing long-standing customer complaints through sustaining engineering projects and client visits. * Fueled homecare business growth by expanding direct to patient website.
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Mba Intern | Licensing, Commercialization, And Technology Transfer - BiofuelsNational Renewable Energy Laboratory Aug 2009 - Jan 2011Golden, Co, UsGained exposure to entire innovation life cycle by participating in creation of marketing content, market assessments, IP landscapes, technology valuations, and royalty forecasts. Supported Energy Efficiency and Renewable Energy Portal.* Played key role in commercializing lab’s emerging technologies through market analysis and marketing content creation. -
Early Experience: Marketing Manager In Start-Up CompaniesVarious Jul 2006 - Jul 2009Drove annual revenue, supported brand definition, marketing strategy, events, & positioning in target markets
Stacy Lord Skills
Stacy Lord Education Details
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University Of Colorado BoulderMarketing & Finance -
Montana State UniversityMay 2005
Frequently Asked Questions about Stacy Lord
What company does Stacy Lord work for?
Stacy Lord works for Medtronic
What is Stacy Lord's role at the current company?
Stacy Lord's current role is Commercial Leader I Medical Device.
What is Stacy Lord's email address?
Stacy Lord's email address is st****@****ail.com
What is Stacy Lord's direct phone number?
Stacy Lord's direct phone number is +130389*****
What schools did Stacy Lord attend?
Stacy Lord attended University Of Colorado Boulder, Montana State University.
What skills is Stacy Lord known for?
Stacy Lord has skills like Cross Functional Team Leadership, Product Launch, Product Marketing, Medical Devices, Strategy, Commercialization, Marketing Strategy, Product Development, Sales, Capital Equipment, Sales Operations, Market Development.
Who are Stacy Lord's colleagues?
Stacy Lord's colleagues are David Dawson, Sivhidzho Tshifhiwa, Bui Nguyen Ngoc Tuyet, Celine Paoli, Sarah Buscemi, Olsen T, Brian Bukala.
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