Stacy L. Perry Email and Phone Number
Stacy L. Perry work email
- Valid
- Valid
Stacy L. Perry personal email
- Valid
As a dynamic and results-driven Chief Product Officer (CPO) with over 20 years of experience in the retail industry, I am passionate about shaping innovative, customer-centric product strategies that drive business growth and elevate brand experiences. Throughout my career, I have successfully led cross-functional teams to design, develop, and launch products that meet the evolving needs of today’s consumers.My expertise spans the entire product lifecycle, from ideation and market research to scaling and go-to-market execution. I leverage data-driven insights and customer feedback to inform product decisions, ensuring alignment with both short-term business objectives and long-term strategic vision. As a leader, I’m dedicated to fostering a culture of collaboration, agility, and continuous improvement—empowering my teams to push boundaries and deliver exceptional results.Key strengths include:-Strategic Vision: Building and executing long-term product roadmaps that align with overall business goals and market trends.-Customer-Centric Approach: Deep understanding of consumer behavior and market dynamics, driving the development of products that resonate with target audiences.-Cross-Functional Leadership: Leading diverse teams across merchandising, design, planning, marketing, and supply-chain to deliver high-quality products.-Innovation & Growth: Identifying new market opportunities and driving innovation through product, data, and partnerships.-Operational Excellence: Optimizing processes to ensure efficiency, profitability, and customer satisfaction.I thrive in fast-paced, competitive environments where customer expectations are constantly evolving. As a leader, I am committed to not only achieving business goals but also inspiring teams to build products that create lasting impact.
Carhartt
View- Website:
- carhartt.com
- Employees:
- 2964
-
Carhartt
-
Chief Product OfficerThirty-One Gifts May 2023 - PresentColumbus, Ohio, Us -
Vice President Merchandising, Planning And Allocation -AmericasFossil Group, Inc. Mar 2022 - May 2023Richardson, Texas, UsOversaw three closely connected teams that managed all aspects of the regional organization's merchandising, demand planning, and inventory allocation policies, objectives, and initiatives. Developed strategies and processes to maximize sales, turnover, and profitability. Advised global brands on assortment needs based on performance, market trends, consumer insights, and key account feedback. -Optimized inventory and maximized sales & profitability by aligning forecast to channel needs by category and brand.- Tapped to define an innovative structure, bring together two previously separate teams and guide a team of 40+ through change management- Developed framework for Agile ways of working within the MP&A organization including creating aproduct backlog and establishment of POD groups- Responsible for supporting over one-third of the company’s revenue -
Senior Director, Regional MerchandisingFossil Group, Inc. 2020 - Mar 2022Richardson, Texas, Us𝗖𝗼𝗺𝗽𝗮𝗻𝘆: At $2.2 billion, Fossil Group, Inc. is a global design, marketing, distribution, and innovation company specializing in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, offerings include fashion watches, jewelry, handbags, small leathers goods and smartwatches. Each story is brought to life with 30,000 points of distribution across 140 countries, including 400 company-owned retail locations.𝗧𝗲𝗻𝘂𝗿𝗲 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: In progressive and diverse roles, consistently delivered outstanding results in developing new business concepts, building new organizations, and facilitating collaboration.𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Lead the Americas Merchandising team. Responsible for supporting a third of the company’s revenue by identifying commercial business opportunities across the omni-channel environment and robust portfolio of 12 brands through sales analysis, market research, tracking competition and trends. Partner with teams throughout the business: Commercial Leads, Executive leadership, Global Brand teams, Sales teams, Visual Merchandising, Planning, Store Operations, and Field Leadership. Serve as the Voice of the Region to the global brands.• Crafted and lead new merchandising structure and business segment, receiving executive approval for detailed annual and 3-year merchandising strategy and to-date exceeding all targets for 2020 • Crafted the 1st commercial merchandising and promotional strategies for the Americas – defining product distribution and segmentation, driving top-line volume, guiding inventory levels, and optimizing OI • Instrumental in regional profitability during the global pandemic
-
Sr. Director, Sr. Dmm Go-To-Market – Fossil BrandFossil Group, Inc. Jul 2017 - Feb 2020Richardson, Texas, Us𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Built and managed a cross-functional team of merchants and marketing coordinators that supported product sell-in strategies, point of sale tools, and business objectives. Developed assortment and distribution strategies across all categories of Fossil brand including product segmentation, Limited Edition execution, and account prioritization. Created sell-in processes and tools for sales team use and acted as the voice of the Brand.• Crafted the framework for a merchandising structure that became the model for a major company reorganization and is still used today • Delivered sales and margin that consistently exceeded goals and oversaw a stabilization of the leathers business within the wholesale channel• Selected for inclusion in corporate Pursuit Program, an invitation-only executive leadership program
-
Director & Global Merchant, Dmm Wearable Technology & Jewelry – Fossil BrandFossil Group, Inc. 2016 - 2017Richardson, Texas, Us𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Assumed role as Fossil entered the Smartwatch category. Focused on seasonal management of line architecture, financial performance goals, and product lifecycle as well as go-to-market operational effectiveness. Responsible for the 360 global category vision and strategic goals for the Americas, Europe, and APAC markets. Used historical selling data and global consumer behavior research to plan assortment rankings and buy depth.• Instrumental in growth from $0 to $100 million in the 1st 16 months after the Smartwatch category launch• Narrowed fragmented regional jewelry assortments into a focused global assortment resulting in productivity increases of 58%, exceeding category goal by 39%• In partnership with Design during the Line process on aesthetics, storytelling and SKU selection while working with Product Development and Sourcing teams on material usage and factory costing, met margin targets and MSRP goals
-
Director, Dmm Global RetailFossil Group, Inc. 2015 - 2016Richardson, Texas, Us𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Promoted to Head Global Merchant for the Fossil-branded full price direct to consumer brick and mortar locations. Responsible for developing the Merchandising strategy and product execution plans across all categories of business in 136 global brick and mortar direct to consumer store locations. • Transformed fractured regional store fleet approach into a cohesive Global strategy with consistent KPI’s and success guidelines • Guided organizational structure and processes for a new channel-focused merchandising team • Initiated and generated business analysis that track selling, identify key trends, and maximize opportunities in the assortment to achieve growth and profitability• Partnered with store planning teams in developing SKU prioritization and rankings to influence buy depth• Collaborated with leadership in creating individual store OTB and WOS goals by category
-
Merchandise Manager, Fossil Watches, AmericasFossil Group, Inc. 2014 - 2015Richardson, Texas, Us𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Served as Merchandising Lead for Fossil Watches focused on driving the omni-channel businesses within the Americas. Executed sell-in of watch category assortment, key ideas and Brand strategies to internal sales teams and external accounts. Acted as voice of the regional teams to the Global Brand team, provided feedback on assortment gaps and needs, and recommended future markdowns and product lifecycle adjustments.
-
Merchandise Manager, E-CommerceFossil Group, Inc. 2010 - 2014Richardson, Texas, Us𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Recruited to new, young start-up E-commerce business and was part of driving rapid growth within the channel growing from $30 million to $60 million during my tenure. Served in dual roles as Digital Merchandising and Planning Lead for all categories of business on Fossil.com. Managed team of Merchants and Content Managers responsible for all global Fossil.com sites. • Proactively drove and contributed to key strategic digital initiatives to achieve sales growth and gain market share in the digital space• Established digital merchandising standards and processes for accessories and clothing still in place today• Managed OTB for the digital channel with responsibility for SKU forecasts and recommended buy depth• Partnered across various technical teams within IT to outline technical specifications and functionality requirements to drive site navigation and customer experience optimization• Oversaw implementation of translations process and outsourcing relationship for rolling out 6 new global sites across Europe, APAC and LATAM
-
Direct Merchandise Planner, Casual Apparel, Dresses & OuterwearTalbots 2008 - 2010Hingham, Ma, Us𝗖𝗼𝗺𝗽𝗮𝗻𝘆: Omni-channel specialty retailer and direct marketer of women’s, clothing, shoes, and fashion accessories. 𝗧𝗲𝗻𝘂𝗿𝗲 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Consistently delivered positive results in a challenging economy, retail, and company environment𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Managed through company transition balancing an aging consumer with acquisition of new customers. Led team of Allocation Specialists and an Associate Planner. Developed and managed an OTB for categories with total volume of $40 million, ensuring OTB allocated to maximize sales, inventory levels and profit margin.Plan and forecast future merchandise buys based on history, current inventory levels, department plans and sales trends Create assortment plan diagnostics used to assess opportunities and risks in the buy Develop markdown strategies and timing while staying within planned budgets for markdown dollarsManage receipts and adjust inventory flow based on financial factors and selling rates Rank styles within each category and determine appropriate unit buying strategiesCreate weekly selling reports that include analysis on sales trends and inventory projections with liquidation strategies for poorly performing product -
Control Buyer-ChadwicksRedcats Usa 2007 - 2008Paris, Fr𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Develop sales plans and buying strategies for 5 departments including both accessories and apparel accounting for $23 million in sales• Consistently beat sales and backorder % plans• Ensured budgeted sales, margin, and service goals were met• Made certain inventory from both domestic suppliers and the Global Sourcing division is on time• Analyzed catalog / internet channel's results against plan, making revisions to best meet our goals• Worked closely with Product Managers to determine ideal styling, size ranges and price points to maximize sales• Analyzed web trends and sales to make recommendations for featured products and promotions -
OwnerSpoiled Little Ones Jun 2005 - Aug 2007𝗖𝗼𝗺𝗽𝗮𝗻𝘆: Founded new, unique boutique and related webstore specializing in clothing and accessories for pets and children.𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Performed extensive ongoing analysis of children's and pet's markets• Facilitated all aspects of a new business from marketing and advertising to product selection and pricing• Merchandised store based on open-to-buy and sales forecasts• Projected seasonal and manages flow of new product lines, assortments and fresh vendors.
-
Catalog Jewelry BuyerRoss-Simons 2003 - 2005Cranston, Ri, Us𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Responsible for sourcing and product development of multiple jewelry merchandise categories with projected sales of $32 million.• Participated in constant vendor negotiation and interaction• Worked to lay out catalog pages in concise, appealing manner while highlighting top items and maximizing sku counts• Performed constant analysis of sales trends and consumer buying habits• Acted as point person between merchandising and marketing departments regarding web product selection, format, and promotions• Instituted new web only category that generated $1 million in additional revenue.• Developed electronic and direct communication networks supplying product information to various departments and media -
Merchandise AnalystZale Corporation Aug 2003 - Dec 2003𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Evaluated and updated Open-to-Buy• Monitored and revised sales plans• Strategized inventory replenishment to maintain optimal stock levels• Worked to maximize gross margin
-
Assistant BuyerZale Corporation Dec 2000 - Aug 2003𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Bailey Banks and Biddle- Aided in selection and acquisition of merchandise• Tracked inventory levels and sales• Responsible for all product samples• Analyzed fashion trends• Collaborated with vendors to negotiate prices and input all purchase orders• Coordinated special collections and events for stores
Stacy L. Perry Skills
Stacy L. Perry Education Details
-
Baylor UniversityFashion Merchandising
Frequently Asked Questions about Stacy L. Perry
What company does Stacy L. Perry work for?
Stacy L. Perry works for Carhartt
What is Stacy L. Perry's role at the current company?
Stacy L. Perry's current role is Retail Leader | Product Strategy & Business Development | Multi-Market/Multi-Brand | Brand Growth | I champion consumer-focused commercial growth strategies and product vision.
What is Stacy L. Perry's email address?
Stacy L. Perry's email address is st****@****oup.com
What schools did Stacy L. Perry attend?
Stacy L. Perry attended Baylor University.
What are some of Stacy L. Perry's interests?
Stacy L. Perry has interest in Human Rights, Animal Welfare, Children, Arts And Culture.
What skills is Stacy L. Perry known for?
Stacy L. Perry has skills like Merchandising, Retail, Apparel, Fashion, Assortment, Visual Merchandising, Trend Analysis, Inventory Management, Time Management, Leadership, Sales, Product Assortment Planning.
Who are Stacy L. Perry's colleagues?
Stacy L. Perry's colleagues are Amy Friedman, Ricky Clark, Mike Ray, Joaquin Ruina, Sandra Vizcarra, Sarah T., Jack Dowling-Mcdonald.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial