Director Of Marketing And Communications
CurrentExecutive leadership role focusing on organization’s overall communications, marketing, and brand recognition. Manage several departments in addition to MarCom, including the call center, community engagement and interpretation services, plus projects with outside agencies. • Develop compelling and strategic marketing and communications strategy to grow patient base across wide portfolio of services and clinics. • Manage media buys ranging from $5,000 - $100,000 including digital media,… Show more Executive leadership role focusing on organization’s overall communications, marketing, and brand recognition. Manage several departments in addition to MarCom, including the call center, community engagement and interpretation services, plus projects with outside agencies. • Develop compelling and strategic marketing and communications strategy to grow patient base across wide portfolio of services and clinics. • Manage media buys ranging from $5,000 - $100,000 including digital media, print media, broadcast.• Oversee the creation of all promotional content, graphics and marketing collateral, patient stories, blogs, social media content • Write messaging for the CEO and executive leadership to support the organization’s mission; talking points, webcasts, speeches, videos• Launched and manage consumer engagement tools: patient portal, online appointment platform • Resolved numerous corporate issues including branding guidelines, internet design, literature design consistency Show less
