Stacy Macgregor Email & Phone Number

Chief Marketing Officer for the renowned Riverbanks Zoo and Garden, directing all in-house marketing, short & long-term strategic planning, partnerships and promotions, advertising, PR, digital and social efforts along with special events delivering 1.3M visitors annually. Develop and execute the annual marketing strategy and plan in support of the mission, business plan and the overall strategic direction of Riverbanks Zoo and Garden Direct the annual marketing and media plan including managing external agencies, overseeing creative direction, messaging, campaign production, execution of the media buy and analytics Design, produce, market and execute key annual events to align the mission, increase attendance and drive revenue including Wine Tasting, Riverbanks Run, Brew at the Zoo, BOO at the Zoo, and LIGHTS at Riverbanks Create and manage the digital and social strategy, produce engaging content, oversee all digital channels increasing engagement by 15%, as well as assessing analytics and data driven metrics to maximize reach Develop and monitor all long and short-term goals and objectives for the Marketing department by analyzing visitor demographics data, attendance trends, key KPI’s and visitor metrics Partner in the development of park-wide goals and objectives to support the Riverbanks mission

Cullowhee, Nc, Us

Director of Marketing for a key university in the UNC system. Oversaw university branding, licensing, creative and design services, advertising strategy and media buying, marketing project management and the special events program including strategic direction, planning and implementation of top-level, university-wide events on behalf of the Chancellor and the Chief of Staff, both on campus and off. Key advisor to the Chancellor’s Ambassador organization providing leadership development and oversight to a top-level student group of 18 representing WCU and supporting the Chancellor at events. Designed and executed 80-100 annual events ranging from small receptions and meetings to large- scale campus festivals and tours, major fundraising campaigns, galas, senior level and University-wide events on behalf of the Chancellor Oversaw the development of the annual media strategy and directed $800K+ in annual paid media including print, TV, radio, outdoor/out-of-home and digital to support undergraduate and graduate enrollment, overall WCU branding, academic programming as well as individual institutional priorities Key member of the COVID response team that worked diligently to manage crisis communication, response messaging as well as develop and implement the Catamounts Care multimedia campaign in support of a safe return to campus for 12,000+ students, faculty and staff Managed licensing and production efforts for $11M in WCU branded merchandise including brand compliance, design support, approvals, sales strategies, trends, and legal issues Lead planner of Mountain Heritage Day, the annual 15,000+ fall festival, including event planning and logistics, marketing and media efforts, sponsorship procurement as well as managing a support team of 100+ Lead member of the committee overseeing the marketing, communication, and event plan around the installation of a new Chancellor

Cullowhee, Nc, Us

London, England, Gb

Chief marketing officer for a leading NYC attraction, delivering 1.3M visitors and $38M in revenue annually, overseeing an annual budget of $3-5M and leading a team of 14. Directed all marketing efforts and consistently exceeded annual admission, revenue, and EBITDA targets by 6-10% year over year. Developed and implemented the annual marketing plan that outlined goals, strategies, and accountability for all product development, PR, marketing, digital, social media, and promotional partnerships Managed relationships and executed PR events with celebrities such as One Direction, Alicia Keys, Anderson Cooper, The Jonas Brothers, Rihanna, Taylor Swift, Sofia Vergara and more generating 3B+ annual media impressions with features on GMA, the Today Show, The View, People, E!, Kelly & Regis and more Delivered web commerce solutions, engaging content and design, SEM/SEO, and implemented online marketing strategies for both the NY and DC attractions increasing web sales 200+% YOY Directed all aspects of attraction space development including new exhibit areas such as the Spirit of NY, the Marvel 4D Film & Interactive Experience, the Music Zone, Film & TV, SportsZone and a gift shop redesign Created and executed the annual After Dark Halloween event generating $200K+ in revenue, running 3 years with increased revenue and volume YOY Built international brand awareness from key emerging markets through strategic product development and targeted promotions leveraging sales partners, international media outlets, and digital strategies driving YOY increases of 10% in international visits Forged strategic alliances with local, regional, and national partners including Broadway, McDonalds, Dunkin Donuts, Disney, Marvel, Nickelodeon, Burger King, Proctor & Gamble, B & H as well as numerous key NYC attractions such as Top of the Rock, the Empire State Building, CitySights, the Rockettes and many more

Ann Arbor, Mi, Us

Regional Marketing Manager leading all marketing, special events, promotions, partnerships and PR efforts for 12 North Carolina and coastal VA Borders superstores in order to drive sales, develop customer loyalty and build on Borders’ position as a brand leader. Partnered with District Managers and the Regional Director to determine district marketing objectives, develop and execute the annual marketing plan and manage the area marketing budget Planned and executed all major events for 12 Borders Stores including national author events, local author events, music performances, fundraisers, teacher appreciation events, charity book drives and promotions tied to regional or national goals and initiatives. Worked with major authors/artists and their management teams; such as Cal Ripken, Jr., Jenna Bush, Paula Dean, David Baldacci, Patti Austin and more. Developed partnerships with media and community organizations to increase Borders market presence resulting in a 2000% increase of added promotional value including TV, radio, print, and area sponsorship Increased earned media 145% by developing PR strategies, managed media and messaging for district events, served as the spokesperson, developed press materials and oversaw the management of regional media efforts. Maintained event execution standards and store brand identity, training GM’s and supervisors on corporate event standards, and ensuring all stores comply with Borders brand management policies Successfully launched the grand openings of 12 Seattle’s Best Coffee Cafés and a Borders Superstore

Managing Director and Event Planner for full-service event management company specializing in weddings and corporate events. Secured and managed clients, designed and produced weddings and special events, managed all logistics, oversaw vendors including caterers, florists, production companies, budgeting, website design and maintenance, marketing & promotion, and contracted staff.

Baltimore, Md, Us

Senior Marketing Officer for a top MD attraction, directing all in-house marketing including short & long- term strategic planning, media, promotions, PR, communications, design, web/digital, and special events. Delivered annual volume and revenue targets YOY, oversaw a $550K annual budget and a staff of 10. Developed and implemented the annual marketing plan that outlined goals, strategies, and accountability for all visitor volume, event and sales revenue as well as driving annual memberships Planned, promoted, and executed major seasonal events, generating 18,000-25,000 visitors per event, including Bunny BonanZOO, ZooBOO, ZOOLights, and the annual gala Zoomerang. Secured media and paid sponsorships of $25-50K per event Created Brew at The Zoo, the Zoo’s bi-annual beer & wine festival that produced revenue 200% above initial projections and is currently their top fundraiser. Efforts included design, full scale event planning from sponsorship and logistics, marketing, and execution Oversaw all external communication from content to design including campaign development, PR efforts, the quarterly ZOOGram publication, all promotional and educational materials, website as well as a web redesign resulting in a 300% increase in site traffic Developed and executed the regional marketing and PR campaign for a $6M exhibit opening, Polar Bear Watch, resulting in a 30% increase in incremental attendance. Supported the exhibit design including visual identity, signage, content & imaging as well as the structural components Launched the new brand identity, from the Baltimore Zoo to the Maryland Zoo in Baltimore, including creative direction, production, brand guidelines, PR launch and on-grounds imaging Secured and managed annual promotions valuing over $900,000 in added value with 10-20% increases YOYMarketing Manager: August 2000 - July 2002Marketing Coordinator: December 1999 - August 2000

Account manager for a $6 million custom office system installation companyManaged installation projects from the sales process to final delivery, handling communication and logistics with the sales person and ensuring everything was completed to the customers expectations.Managed a crew of over 35 installers and the daily operation of the on-site warehouse including product deliveries, shipping, and damage claimsOversaw the $2M budget, expense reports and preparing monthly sales reports.

Bachelor Of Science, Business, Management, Marketing, And Related Support Services

Biology/Biological Sciences, General

Associate Of Science (A.S.), Marketing; Biology