Stacy Deville Maggard Email & Phone Number

Lafayette, Louisiana, United States

Lafayette, Louisiana Area

• Responsible for the development and execution of marketing campaigns and strategies for client portfolio including advertising, marketing and public relations campaigns
• Act as liaison and point of communication between clients and internal creative, production and media buying departments
• Responsible for overseeing media buys and placement for client portfolio with over $1 mil total ad budget.
• Oversee, design and print deadlines for all print media, direct mail campaigns, flyers, banners and promotional items. Able to communicate to graphic designers regarding ad layout and design.
• Responsible for all television, radio, print and online traffic to ensure spots are running correctly and all media deadlines are met. Uploading and revising all web banners on client’s website and Google Ad Words.
• Responsible for all social media and reputation management campaigns including Facebook and Twitter

• Create quality sales presentations and proposals.
• Research relevant data related to client businesses and Cox Media advertising products to propose appropriate marketing solutions.
• Create sales orders, review for accuracy, check for available inventory, clear makegood spots, balance sales with revenue tracking, process continuity changes, review invoicing and insure the accuracy of overall order.
• Coordinate client proposals and execution of promotions and production including attendance at related events as needed.
• Act as a liaison between Account Executives, clients and other support staff.
• Acquire, enroll, and up sell new and existing customers through the use of consistent sales techniques and enabling customers to perceive value in the service.

• Plans, develops, and executes marketing programs responsible for revenue growth
• Manages the development, production, inventory, and distribution of sales and promotional materials to maximize sales efforts, customer loyalty and customer retention
• Develops, implements and maintains communications strategy and programs to effectively promote Cox Media products and services
• Responsible for strategizing, planning and producing all promotional materials (internal and external) for sales initiatives
• Researches, recommends and implements promotional programs to increase sales
• Supports and implements marketing strategies and analyzes marketing communications effectiveness

• Promoted and planned Taste Of Louisiana television series
• Responsible for outgoing press releases and newsletters
• Maintained busy media appearance schedule
• Performed research for After the Hunt cookbook

• Assisted marketing department
• Planned events including Mardi Gras Gala and Jambalaya Campaign Kickoff
• Responsible for outgoing press releases including launch of 211 helpline