Stacy Malyil Sand Email & Phone Number

Cherry Hill, Nj, Us

Bethesda, Md, Us

Lead Product Marketing, Demand Generation, and Corporate Marketing teams. Focused on B2B digital health solutions for health systems, hospitals, and payers. Driving adoption of interactive patient care, SDOH, maternal health and other health equity programs to improve patient experience, engagement, and outcomes.

Boise, Idaho, Us

Leads a team of talented marketers focused on Product Marketing, Demand Generation, Brand, and Communications to drive revenue and engagement with digital health education solutions in the provider, payer, and digital health B2B markets. Helps drive the Healthwise mission of empowering people to better health through the delivery of high-quality health education through EMR/EHR systems, digital health platforms, care management and population health programs, health apps, and more.

Pennsauken Township, New Jersey, Us

Leading with compassion, excellence and reliability, driving The BAYADA Way to expand home health care coverage and new professional opportunities for healthcare providers.-Develop strategies across 12 specialty practices to expand market share, practitioner base, and brand awareness-Drive home health care industry thought leadership through content marketing, media strategies, and influencer marketing.-Act as brand steward, including brand campaigns targeting B2B and B2C/B2P segments to grow brand health.-Help practice lines of service meet business goals across employee and client experience and growth.

Waltham, Ma, Us

Oversee the global B2B and B2C Go-To-Market and promotional campaigns to drive $185M+ in annual revenue from the medical academic, hospital, and direct to Healthcare Professional (HCP) markets. -Manage marketing for 6 product lines focused on e-learning solutions, print and electronic textbooks and references, point-of-care tools and continuing medical education services.-Oversee management of team of 20+ marketers across the US, including employee development, mentoring, and leading digital marketing transformation across marketing strategy and operations.-Optimize $12M promotional budget to drive multichannel marketing campaign performance, including inbound and outbound lead generation, engagement-based content marketing, paid search and social advertising, email automation, web advertising and industry trade shows.-Drive implementation of digital marketing technologies such as Marketo, Salesforce, Adobe Marketing Cloud, SiteCore web management, Hootsuite social media management and other related MarTech platforms.-Lead buyer journey and persona development aimed at increasing conversions among physicians, nurses, allied healthcare professionals, students, librarians and healthcare administrators.-Identify and maximize thought leadership opportunities, including webinars, whitepaper development, and social media marketing strategies to drive company value proposition. Serve as company thought leader on Educational Technology, Digital Marketing, and Healthcare Content Delivery Trends.

New York, Ny, Us

- Develop Go-To-Market strategies for launches of pharmaceutical and HCP marketing programs- Responsible for packaging, pricing and promotion of $60M+ portfolio of digital and transactional advertising solutions, including branding, competitive intelligence and sales training- Directly manage team and budget for corporate communications activities, including tradeshows, lead generation, advertising and sales support

Waltham, Ma, Us

-Oversee demand generation and outbound marketing for B2B and B2C healthcare customers of medical content in North America and Latin America, supporting $100M+ in revenue.-Optimize lead generation activities, lead qualification, and sales engagement through Salesforce.com, email marketing programs and events promotion.-Drive emerging market revenue growth through strategic marketing outreach to medical and government institutions in Latin America.-Budget responsibility for all tradeshow, events, email, and direct marketing costs.-Directly manage team of four marketers focused on customer acquisition and retention.

-- Directly managed $50M+ portfolio of online journals, eBooks, databases, and mobile apps in healthcare specialties, and responsible for revenue goals of portfolio into library, hospital, academic, government and corporate markets.-- Led Go-To-Market initiatives and planning for all new healthcare product launches in business unit, including sales enablement, collateral, customer outreach, and ROI measurement.-- Optimized product launch processes and market segment entry for new and emerging healthcare fields, including sales training by global market segment and medical specialty. -- Overall sales enablement and marketing support for $250M+ in institutional sales annually.

Global promotion and marketing for suite of 14 online medical products for the academic and professional healthcare markets, with direct digital product management of 6 e-learning and point-of-care platforms in major medical specialty areas. Responsibilities include support of global subscription sales and renewals, end-user cultivation and usage, competitive analysis, new product launches, and all aspects of communications and marketing, including trade shows, email marketing, search engine optimization, traffic and lead generation, and direct mail.Key Responsibilities and Accomplishments:-Deliver comprehensive competitive intelligence and market positioning plans for entire online medical product portfolio, resulting in customer conversion.-Manage high-profile partnerships with medical associations and technology companies to expand brand awareness and customer reach, driving new business development.-Drive customer engagement with online medical products with sales and renewals that exceed 20% growth annually.-Execute strategic marketing plans that have helped increase market share in new healthcare information channels.

Drove strategic business development, third-party licensing and distribution of digital medical content through web aggregators and databases, mobile application development, and e-learning platforms. Handled all aspects of license negotiation, building optimal business terms and models for digital licensing, and finding new opportunities for digital content delivery. -Grew medical digital licensing business +20% over prior year, creating new business opportunities in mobile application space and nursing category.-Delivered upsell revenue growth on average of 35% over prior year, leveraging existing partners for additional opportunities.-Managed sales and licensing partnerships globally and developed fluency in digital rights management, publishing technology, and healthcare information trends.

Managed global marketing and promotion of medical reference works, test prep and certification titles for healthcare students and residents, medical faculty, and physicians across all major medical specialties.-Delivered sales support at the academic adoption and retail level, executing global launches of major clinical, textbook, and review books and achieving target sell-in at point-of-sale.-Managed high-profile publishing partnerships with major medical organizations such as the American Medical Association and the American College of Physicians.-Created and fostered strategic customer relationships through online outreach to student communities and innovative discoverability campaigns, promoting brand awareness and customer engagement.

Berlin, Berlin, De

Global marketing and promotion responsibility for print and digital portfolio of reference texts, eBooks, journals and accompanying online platforms for professional, research, and academic markets. Worked with cross-functional teams in the Netherlands and Germany. -Developed and executed integrated marketing plans for publishing lists in Education, Psychology, Public Health and Medicine, and the Social Sciences. -Drove end-user engagement and usage of print and online products through email marketing, online advertising, global trade shows, direct mail, specialized collateral and product development. -Served as Society Liaison, developing and presenting RFPs for society partnerships and business development in diverse STM subject areas.

Acquired academic and general interest titles in the areas of social science and literary fiction. Responsibilities included contract negotiation and execution, manuscript development and editing, and author management. -Acquired titles from and for emerging markets such as Middle East and Africa, and served as publisher liaison to United Nations Entity for Gender Equality and Empowerment of Women.-Relaunched social science journal Women's Studies Quarterly with new redesign and editorial scope for academic market.

Milton Park, Abingdon, Oxfordshire, Gb

Delivered editorial and acquisitions support to Psychology Press, publishing major reference works and monographs in psychology and behavioral sciences. Responsibilities included ownership of permissions process, trade show representation, book proposal research and development, trafficking projects through production. Served as point of contact for global author management and worked closely with marketing team in the UK.

M.S., Publishing

B.A., Communications/Journalism; Minor In History; Graduated Cum Laude

Study Abroad Program - Melbourne, Australia