Offering fractional partner marketing strategy, support, and execution tailored to drive results for our clients.

Conversica is the leader in AI-powered business conversations and the only provider of AI-driven lead engagement software for marketing and sales organizations.

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•Develop and drive the go-to-market strategy and programs with top strategic, digital service, and technology/ISV partners that drive demand generation, exposure, and pipeline acceleration through various marketing channels (webinars, community outreach, events, content)•Own the coordination and calendar of partner marketing events and activities and align execution resources•Report and manage KPIs and partner marketing GTM activity output against objectives•Work directly with partners, business development, product marketing, and sales enablement teams to prioritize and develop presentations, case studies, collateral and sales tools to educate Marketo sales teams on the customer value of partner solutions•Build partner oriented content with coordination from product marketing •Member of the Marketing Nation Summit core team. Responsible for all partner related activities such as raising all sponsorship funds, producing Partner Summit and managing the Expo Hall

• Build, plan, and execute marketing campaigns to drive revenue for Magento through our Solution Partners and ecosystem.• Lead the development of creative to effectively communicate the Magento (and partner) value prop to target segments and through multiple channels, in line with established and evolving brand and product guidance.• Work with the analytics team to brief and produce analysis on the overall impact of partner marketing programs so we can increase the effectiveness of future campaigns.• Work with external creative agencies to develop and deliver world-class creative for a variety of channels-both online and offline-while paying strict attention to fast-paced timelines and established budgets.• Work with cross-functional operations partners to plan, execute, launch, and monitor/optimize marketing campaigns through Magento’s own channels.

• Producer of Innovate, eBay Inc.’s annual developer conference.• Conference built brand awareness and platform comprehension, the conference hosted over 3,600 attendees, was viewed online by 3,800 people, sold more than 60 sponsorships packages, reached 53 million Twitter followers, and generated 215 published articles with millions of impressions globally.• Developed company’s developer marketing and event strategy.

• Ran the development and execution of YDN’s annual event strategy. • Led full event management and production including all aspects of event logistics from development of content production, management of international event teams, venue selection, sponsorship negotiations, promotions and other event-related marketing responsibilities.• Drove the strategy, planning and execution for 20+ U.S. and worldwide events (Developer Conferences in particular) with objectives including: supporting relevant product launches; increasing our developer offering awareness, and maintaining/growing developer loyalty for our platforms.• Produced Yahoo’s U.S. Open Hack Days – a 24-hour Yahoo! technology focused developer conference and hackathon.• Produced Yahoo’s annual Hadoop Summit. Grew the event from 300 to 1,500 people in 4 years.• Launched key components of the Yahoo! Open Strategy including: the Yahoo! Application Platform, Yahoo! Social Platform, and the Yahoo! Query Language.• Executed key events from beginning to end, including planning, optimization, communications, marketing and execution.• Established events policies and best practices with a focus on contracting, logistics, and execution.• Responsible for execution against a $1M+ marketing budget.• Managed all aspects of collateral, swag, branding, staffing, planning, shipping, and payables for tradeshows, conferences and grassroots events.• Conducted analysis on event execution and ROI on all events and outreach.

• Led marketing efforts to promote the Yahoo! Platform Team internally. • Responsible for creating and managing the lifecycles of internal newsletters. • Helped design a place for internal Yahoo! groups to quickly and easily learn more about the organization, our solutions, and our people. The portal was the central starting point for groups looking to integrate Yahoo! platforms to provide our services to their end users. It also gave users the ability to dig deeper on Platform offerings based on users’ needs. • Generated and maintained content on the group’s portal, a one-stop-shop where Yahoos could find information on different internal platforms and developer tools. • Assisted in producing the Global Platform Expo, its message to be conveyed, and audience targeted. The Platform Expo was a four-day, multi-track, developer conference that brought Yahoo! employees from around the world to spend a week in Sunnyvale and learn more about Platforms and their offerings.• Ran a weekly tech talk series for Yahoo personnel to learn about other Yahoo! technologies.

• Conducted effective implementation and analysis of market research projects to help Ultran better understand its customers and markets. • Coordinated all national and international trade show activities: from selection of shows to designing booth space, completing all forms, shipping on site materials, coordinating travel, budgetary responsibilities, managing the sales force at all the shows, sending out pre-show information to potential visitors as well as follow-up information.• Directed meetings and shows with international representatives as well as customers in Canada, Italy, Germany, UK, France, Spain, India, and the Czech Republic.• Maintained all booths, graphics and supplies.• Responsible for tracking leads, preparation of proposals and follow-through with potential clients. Coordinated advertising space, mailing list research, etc. as requested by the Director of Marketing.• Organized internal and external brochure distribution and adequate inventory levels, i.e. brochure racks, tradeshows and all technical marketing literature.• Developed and maintained ongoing publicity campaigns for new titles and new products in trade publications and websites, including strategic placement of new technology articles.• Assisted with writing, editing and proofreading promotional marketing materials.• Created and managed e-marketing initiative to include web links, online promotions and updating information and data on websites.• Established and maintained a consistent corporate image throughout all programs, i.e. literature, business cards, letterhead and stationary, etc.• Interacted with applications engineers and technical personnel for developing marketing literature and following up with clients.• Managed and attended worldwide seminars lead by sales and engineers to demonstrate products to potential customers.• Generated and created sales quotes for company’s systems and products.