Prevailion is a startup cybersecurity intelligence platform that delivers compromise intelligence of third-party breaches to organizations globally.

• Led the strategy, planning and execution of full-funnel multi-channel digital campaigns to increase brand awareness, pipeline and revenue growth within new and existing mid-market and enterprise accounts in alignment with sales regions and the business units: security, cloud, collaboration, and enterprise networking• Built account-based marketing program consisting of ABM reporting framework, data-driven audience segments with dynamic digital advertising to deliver relevant content based on ABM funnel stage• Oversee and manage budget, internal resources and external vendors in the execution of campaigns and program tactics including creative resources, web developer, content producers, digital agencies and technology vendors

• Led the strategy, planning, execution and measurement of demand generation campaigns, including inbound programs and lead nurture campaigns to generate leads, pipeline and revenue for North America.• Developed integrated campaign plays including: email nurture, account-based marketing, web promotions, webinars, content syndication, retargeting, paid search, social media, and paid advertising• Created budget, demand waterfall forecasts and plans to meet quarterly and annual lead and pipeline targets and track performance against goals• Established lead scoring and routing processes in collaboration with lead development team, marketing automation, and sales operations teams• Developed audience acquisition and segmentation strategy for targeting existing and net new customers• Managed direct team, external vendors, and collaborated with internal sales and cross-functional marketing teams in the planning, execution and reporting of programs

• Lead the strategy, planning and execution of integrated marketing programs designed to generate leads and create brand awareness for XO’s cloud, IP voice and WAN solutions. • Collaborate with vendor partners, product marketing, and marketing communications teams to develop and launch campaigns across various channels including display advertising, email, webinars, events, and telemarketing.• Creation of content marketing strategy to align content and offers with target marketing database segments at various stages in the buying cycle• Lead web strategy to optimize and improve web site performance to increase conversions and qualified leads • Manage SEO, pay-per-click advertising and 3rd party media programs• Lead process management and improvements in driving qualified sales leads• Manage reporting, budget, demand generation team and various contractors

• Responsible for the planning, implementation, and analysis of online marketing campaigns designed to generate sales leads, ecommerce sales and improve member retention across search engine advertising, online media advertising, corporate web site, email marketing, and social media• Test, analyze, and optimize landing pages, copy, and ad positions to maximize conversions• Develop targeted email campaigns that deliver tailored marketing messages to specific list segments• Manage internal resources to ensure that campaigns are executed accurately and effectively• Analyze and provide reporting on key metrics to continually refine and optimize marketing campaigns and determine future initiatives• Direct and manage all corporate web site initiatives, including search engine optimization (SEO), implementation of ecommerce capabilities, blog, design, and content enhancements• Research and develop requirements for enhancements to marketing tools, processes and systems to improve marketing productivity and capabilities• Manage marketing budget, research, and negotiate vendor contracts• Managed re-design and launch of new corporate web site with a focus on improving brand, usability, and driving online leads and ecommerce sales*Achievements & Awards*• Increased leads generated from pay-per-click (PPC) advertising by 385% from 2007 to 2008, with an increase in ad spend of only 39% • Improved ROI from PPC advertising from 275% to 680% from 2007 to 2008• Increased web traffic by 25% from 2007 to 2008• INPUT Outstanding Achievement Award, April 2009• INPUT Management Bright Ideas Award, September 2007• INPUT Executive All-Star Award, October 2005

• Responsible for all marketing initiatives for consulting firm achieving significant growth from 1999 to 2005• Managed marketing staff, developed and executed marketing plan and budget• Designed, built and managed 3 corporate web sites• Developed creative and content for online communications including, web sites, eNewsletters, and banners • Created and launched new monthly eNewsletter. Quadrupled the size of distribution list in 3 years• Launched new federal sales training courses that achieved 90-100% attendance during its first year • Managed marketing database and developed requirements for new CRM system• Created collateral materials, press releases and client case studies• Collaborated with clients in producing joint press releases and events• Managed company rebranding effort and adapted new look and feel across all marketing materials• Managed trade show participation, seminars and corporate events• Created sales call scripts and researched targeted prospect lists

• Managed and executed direct marketing campaigns and outsourced telesales campaigns to drive sales leads and recruit new channel partners• Organized and promoted a five city multi-vendor E-Commerce seminar series attracting 100 executive level attendees in each city• Implemented sales leads tracking and distribution process and maintained prospect database

• Sold hardware maintenance agreements increasing recurring revenue six fold, resulting in an annual run rate of $1.2M• Developed and executed promotions and direct mail activities to increase maintenance renewal sales• Managed customer project life cycle including: processing sales orders, sourcing and purchasing products for resale, coordination of delivery and installation