Leading the harmonious evolution of our online presence. Through website administration, I collaborate with third-party partners to elevate our customer experience. With a strategic hand, I manage a robust annual digital marketing budget, allocating resources for optimal returns. My goal is to blend content management, SEO strategies, and responsive design. My creativity extends to cross-functional collaborations, and integrating new features and design elements. Adapting to industry trends, I ensure our digital composition is a seamless, ever-optimized user experience. I manage Google Ads and Zillow campaigns, bringing creativity to content creation, and ensuring high CTRs. Pioneered the first website for our spin-off brand, HB Value Homes, creating it entirely in WordPress. Spearheaded the successful integration of both company websites into a unified brand, leading a comprehensive overhaul of our overall corporate identity. This strategic initiative aimed at streamlining our online presence and ensuring a cohesive brand narrative across platforms.

As a co-owner of Acai Express Cocoa Beach, I assisted in the establishment of the first Acai Express outside of Puerto Rico. In this entrepreneurial venture, I took on startup responsibilities, sourcing a location, obtaining permits and licensing, and overseeing the hiring and training of staff. Managing payroll in the first few years, I ensured the smooth functioning of the business's financial operations. Additionally, I played a key role in advertising efforts during the initial years, contributing to the successful launch and sustained growth of our beachside eatery.

As the Marketing Director at MotorWorld, I orchestrated comprehensive marketing, advertising, and creative campaigns for 14 prominent auto manufacturers, driving strategies to boost brand awareness and sales. I directed targeted database marketing and executed direct mail campaigns. Managing a substantial annual ad budget, I optimized digital and traditional marketing plans for maximum reach and engagement using our ad agency. My role extended to maintaining social media presence, crafting posts and acting as reputation manager. I also played a role in internal and external communications, collaborating with the Human Resources Director for effective messaging and alignment. Partnering with our agency, I provided creative direction, fostering innovation, and overseeing project execution. Kept updated with advertising laws and regulations, ensuring compliance and brand reputations. Additionally, I actively participated in corporate meetings, contributed ideas for captivating themes, campaigns, and giveaways. I maintained key contracts with local affiliates and represented the brand in various public engagements. My commitment extended beyond business, cultivating relationships with charitable organizations and overseeing substantial charitable contributions, including serving as a United Way co-chair to drive philanthropic initiatives and foster community engagement.

Organized the launch and marketing of new products in a manufacturing capacity across diverse industries, including steel, paper, printing, textile, and film. In a global role, I ensured cohesive creative direction and successful campaign execution across multiple languages. My responsibilities extended to conceptualizing and designing advertisements for global reach, spanning magazines, online banners, and digital ads. I conducted cross-cultural marketing research to attract a global customer base and foster brand identification. Pioneering social media strategies, I managed all content to enhance brand presence. My role involved cultivating relationships with media reps and vendors, negotiating optimal rates. I also wrote, edited, and curated internal and external content, sales collateral, B2B materials, product launches, and technical manuals. I orchestrated coordination of digital and print translations into multiple languages, ensuring accuracy and cultural sensitivity across brochures and promotional materials. Additionally, I developed product launch campaigns, backed by comprehensive market analysis to drive success. I organized and participated in global trade shows on multiple continents. I spearheaded the implementation of a new CRM database, enhancing sales activities and streamlining operations. Furthermore, I captured and edited visually compelling product images for advertorials, the website, and company literature.

Played a lead role in strategizing and executing tradeshows and company-sponsored events for a SaaS company, in their banking reconciliation division, primarily in NYC, ensuring organization and brand representation. I actively participated in tradeshows within this competitive banking software space. Building relationships with management, sales teams, and stakeholders in NY, NJ, and London, I maintained regular interactions and coordinated presentation materials and reports for senior management, effectively communicating key information and insights. My role demonstrated expertise in both external and internal communications, leveraging public relations strategies and writing and editing various communication forms. Utilizing direct mail campaigns through platforms like Constant Contact and Omniture, I reached target audiences, driving engagement. As the administrator of the division's Intranet, I successfully migrated the entire website to a new platform (EXP), enhancing functionality and user experience. Additionally, I edited existing content and generated new engaging content for the customer-facing website as well as the division’s intranet, ensuring accurate messaging. Applying creative skills, I designed graphics and materials for the division, including CD covers, magazine articles, and brochures, to enhance visual appeal and brand representation.

Negotiated contracts for buyers and sellers within PA state guidelines. Became new home sales consultant and worked with builders and buyers in an exclusive setting. Listed and sold numerous properties on a full-time basis while also attending Temple University full-time to complete my BA in Journalism, Advertising and PR.