Product Copywriter
Current- Write concise, compelling, on-brand e-commerce product descriptions for all luxury brands on C21stores.com using Search Engine Optimization (SEO) practices.- Identify and articulate selling points and customer facing copy (i.e., fabric content, fit, measurements, construction details, country of origin, etc.) while meeting goals.- Perform regular quality assurance checks and proof complete copy daily.- Responsible for creating and formatting excel sheets for copy entry organization to optimize the production workflow for current and new merchandise, shared with Creative team, E-commerce team, and Photography team.- Coordinate and communicate effectively on the status of product copy.- Revise product descriptions in response to feedback from Merchants, E-commerce team and other business partners.- Research competitive and comparable fashion industry terms to identify copywriting practices and trends. - Generate and write compelling storytelling for blog posts, articles, emails, and other web content.
