Stacy P. Email & Phone Number

Birmingham, Alabama, Us

Chicago, Illinois, Us

(Adtalem acquired Walden University) Responsible for driving full-funnel media strategy balancing direct response marketing with consideration and awareness/brand efforts to increase brand equity for Walden University and Chamberlain University.Manage SEO for the Adtalem portfolio, consisting of Walden University, Chamberlain University, American University of the Caribbean School of Medicine, Becker Professional Education, Ross University of Medicine, and Ross University of Veterinary Medicine.

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Responsible for driving full-funnel media strategy balancing direct response with consideration and awareness efforts to increase brand equity. Managed team of digital marketing professionals focused on Lead Generation (PPC, Programmatic, Paid Social, CTV, Linear TV, Audio, Affiliates, Organic), Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Personalization, Website Strategy).Amplified the digital experience across multiple websites and touchpoints for key audiences and locations. Oversaw the digital experience, content strategy, project management, conversion rate optimization, and search engine optimization (SEO) efforts for Walden.

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Oversaw an internal team of paid and organic growth acquisition marketers, along with major agency partners responsible for media performance and optimization across digital platforms as well as traditional and emerging media channels. Expanded Walden’s media strategy to support Consideration and Awareness funnel tactics. Built best-in-class measurement approach to evolve from last-touch attribution to incorporate media mix modeling (MMM), incrementality testing, and in-platform attribution

Baltimore, Md, Us

Spearheaded the eCommerce and Marketing growth strategy for a subscription-based meal kit startup company. Efforts included acquisition and retention campaigns through multiple channels (e.g. PPC, SEO, display, organic, affiliates, referral programs, email marketing, TV, and direct mail) and tactics.

Buffalo, New York, Us

Responsible for building and improving the digital experience across the public, mobile, and authenticated sites for M&T Bank and the public site for Wilmington Trust. Oversaw acquisition and retention efforts for digital banking products.Led a dynamic team of digital marketing managers who supported the M&T Bank and Wilmington Trust acquisition, cross-sell, personalization, A/B Testing, SEO, and analytics efforts. Fostered the marketing technology roadmap to identify areas of opportunity in building end-to-end journeys across multiple platforms to support full customer journey with ability to track, optimize, and convert prospects and customers.

Buffalo, New York, Us

Baltimore, Md, Us

Responsible for the online marketing, social media, email marketing, search engine optimization, local listings, and web analytics for Johns Hopkins Hospital and Health System, consisting of six hospitals, four suburban health care centers, 40 patient care locations, an international division, and the School of Medicine.

St. Bonaventure, Ny, Us

Washington, District Of Columbia, Us

Responsible for building and maintaining the digital presence across multiple channels for a national nonprofit disability organization to increase membership, donations, and engagment. Implemented tracking and process standards.

Working in an advertising agency, responsible for multiple local, national and international online campaigns through Google, Yahoo, MSN, and vertical/directory placements for clients such as Sylvan Learning, Laureate Education, and Quicken Loans.

Baltimore, Maryland, Us

• Provided outstanding customer service to financial institutions, financial advisors and clients.• Responsible for all incoming rollover purchases for the John Hancock 529 College Savings Plan.• Proactively created and standardized procedures to process returned mail containing statements that needed to be sent out for legal reasons. After implementation, documented and trained members in a separate department.

Graduate Certificate, Leadership

Master Of Science (M.S.), Interaction Design & Information Architecture

Bachelor Of Arts (B.A.), Journalism & Mass Communication, Minor In Marketing

Art & Literature