Stacy Richards Email and Phone Number

Content Strategy and Management: Oversee the assignment of articles and deadlines to contract writers for quarterly publications, blogs, and thought leadership articles. Edit, publish, and approve all marketing and branding content. Campaign Management: Develop and manage B2C marketing campaigns to drive traffic to websites, increase lead conversions, and fill MQL to SQL funnel. Develop and execute lead generation, lead nurturing, email, and social media campaigns. Report campaign metrics. Oversee PPC campaigns. Ideate and Develop Content Marketing Strategy for lead conversion, website content, SEO, and thought leadership content including downloadable white papers, ebooks, webinars, and digital content. Oversee the execution of and results of all B2C campaigns. Manage Production of Quarterly Publications: Work closely with the marketing coordinator and contractor designers, writers, and printers to ensure deadlines are met and projects are completed. Oversee marketing initiatives and campaigns for B2C Conferences and Events. Grow B2C contact database, manage audience segmentation, and manage marketing automation with enhanced sophisticated segmentation. Oversight of quarterly reporting to clients while developing improved reporting opportunities for clients.

Create, implement, and manage digital marketing content and campaigns for a variety of traditional and renewable energy products across four national brands. Develop content and communication strategy for email marketing, social media marketing, and thought leadership marketing campaigns. Write, edit, and manage marketing content for industry articles, blogs, white papers, sales sheets, brochures, websites, and landing pages. Manage SEO and keyword strategy, Google Analytics, Google Ads, and web analytics. Work with designers and marketing specialists to ensure the successful execution of marketing campaigns. Identify marketing trends and insights. Optimize marketing spend based on marketing analytics and reporting. Work with third-party media and agencies to develop and manage marketing campaigns.

Manage marketing content governance: content strategy, content development, content optimization, and campaign execution. Write and edit multimedia content across multiple channels to support sales and strategic partnerships. Write and manage all content published to company websites, landing pages, social media, thought leadership, blog, press releases, proposals, print collateral, and internal communications. Analyze content performance against business and marketing objectives, lead cycles, campaigns, and workflows. Identify content development opportunities. Develop content branding guidelines and ensure that all communications are on-brand.

Responsible for content development and content governance for a wide range of clients. Work with clients, account managers, and designers to develop content for multi-media marketing campaigns. Develop proposals in response to RFPs.

Manage marketing communications projects, campaigns, and speaking events for high-tech, payment security clients in a marketing agency environment. Develop and execute a marketing communications strategy. Ensure brand consistency across all messaging and campaign channels. Provide data reporting and strategic counsel to clients on marketing communications activities.

Develop and execute marketing communications strategy for a global money-sharing mobile app company. Write and publish blogs, website content, and social media ad content. Supervise and provide direction to freelance writers and designers. Manage website content via WordPress. Proofread and edit copy that is translated from Spanish into English.

Develop, execute, and manage integrated marketing campaigns for global, B2B medical engineering and manufacturing firm. Manage marketing budget, marketing tools, and platforms. Work with subject matter experts (SMEs) to develop content for white papers, thought leadership articles, sales collateral, and blogs. Manage web analytics and reporting. Hire and manage internal and external writers, designers, developers, videographers. Increased website traffic from 200 visitors per month to 5,000 visitors per month. Developed SEO strategy which increased organic site traffic by more than 100%. Improved targeted keyword ranking from positions 100+ to top 1-5 positions.

Write and manage all marketing content for B2B SaaS enterprise software platform. Hire and manage freelance writers. Collaborate with lead generation team to identify, nurture, and deliver marketing qualified leads to the sales team. Create and manage content for website, blog, collateral, PR, and advertising. Create and manage SEO content, keyword strategy, analysis, and reporting. Develop brand guidelines and monitor content to ensure brand consistency in all marketing initiatives.

Write and manage marketing communications content for B2B industrial damage control manufacturer. Write content for website, emails, newsletters, PR, direct mail, marketing collateral, sales enablement materials, slide decks, and trade shows. Salesforce.com administrator for marketing initiatives. Manage contact database of 45,000 leads; segment and analyze lists for campaigns.