• Develop online media/lead generation strategies (SEM, Paid Social, Affiliate, Partner Marketing, Digital Display) and reporting to support all initiatives. • Clients have been obtained directly, through partnerships with agencies, and as a freelancer/contractor • Select direct-to-consumer clients have included Zacks Investment Research, the University of Illinois at Chicago, Bungalow Homes, Farmstead, HVMN, CLR Brands and ForYourParty.com • Business-to-business clients included Armanino Consulting, Holden International and the Rotary Club

* Conceptualized and managed paid online lead generation programs for Endurance Warranty.* Tactics included SEM, Partner/Review Marketing, Affiliate and Paid Social* Grew online media budget from an average of $20K/mo to more than $700K/mo, accounting for 40%+ of overall direct-to-consumer sales revenue.

Taught Digital Marketing courses within the Master of Business Administration program

• Oversaw campus and online nursing marketing plan development (approximately $7 Million) to leverage all channels: paid search, online aggregators, public relations, direct mail, TV, print, radio, professional conferences, new media, and SEO. • Led cross-functional team to launch eight new online graduate degree programs within 12 months. • Spearheaded launch of vertical marketing focused initiatives including trade show marketing, CPL, CPM, direct mail and School of Nursing website.

• Directed consumer-focused marketing activities for the Global Campus, including online and offline advertising, lead generation, and e-Mail marketing. • Led activity surrounding new program marketing – plan development, budgeting and enrollment goals.• Assisted in management of customer contact strategy for recruiting personnel, consisting of phone and e-Mail campaigns to support marketing efforts

• Lead team including Marketing Manager, Interactive Designer and Internal Communications Coordinator.• Built business and technical specifications for online lead generation platform launch, combined with a reporting suite to effectively optimize vendor results. • Developed online marketing channel budget ($5+ Million) including metrics and customer acquisition plans to maximize ROI. Leveraged both organic and paid search, in addition to various types of Cost Per Lead/Action media. • Managed development of websites, Intranet, landing page, search and other creative to maximize online customer acquisition budget.

• Created and launched marketing program for Colorado Tech Online, www.ctuonline.edu. Program included budgeting, product definition, marketing material development, media vendor management and lead generation programs. Grew budget from zero to $30 Million annually.• Coordinated product development and marketing for various consumer-facing online education portals. Portals included content pertaining to eLearning and served as a lead generation tool.• Oversaw relationship with external email vendor to effectively manage deliverability of 10 MM+ monthly contextually relevant emails and CAN-Spam related issues