Stacy Schoen Email & Phone Number

Toronto, On, Ca

Leading a sponsorship portfolio for BMO, overseeing corporate partnership development, property relationships, and the design and execution of multiple strategies and campaigns to drive the BMO and partnership brands, and business objectives. • Overseeing the most substantial assets – partnerships for BMO in Midwest including Summerfest, NBA team Milwaukee Bucks and Fiserv Forum, MLB Team Milwaukee Brewers and Miller Park, BMO Magnificent Mile Lights Festival (Chicago), and more• Negotiate/promote perks for customers with sponsorship partners (i.e., merch discounts)• Negotiate contracts, and direct activations and campaigns that include rewards, contests, fan card initiatives, and onsite events• Quadrupled Milwaukee’s New to Bank card customers between Sept 2017 and May 2019 through sponsorship strategy and successful campaign execution• Generated a new revenue stream of $2.84M in 2019 after initiating and executing a retail promotion, delivering an 85% YoY increase• Initiated and supported a retail program with sponsorship property that led to 303 new account openings (25.7% increase from 2018)• Driving merchandise transactions which represent about 12% of total transactions throughout the summer season; with new campaign strategy, the number of BMO customer purchases accelerated by up to 87.8% compared to the previous year• Consistently maintain favourability and increased consideration scores with the Milwaukee Bucks for last 3 years through considerable changes for the team, venue, and in naming rights • Train, manage and lead Brand Ambassador team for each onsite activation

Toronto, On, Ca

Led corporate sponsorship management and special events for BMO, with responsibility for an $8M+ annual budget. Provided overall strategic feedback and insights to the advertising team, marketing campaigns and customer engagement initiatives, and guided strategy for the Wisconsin portfolio of assets that included BMO Harris Bradley Center, Bucks, Admirals, Brewers, Summerfest, Wisconsin Badgers, and Broadway Theater. Directly supervised a small team and oversaw staff and volunteers, depending on the size and scope of the venue. • Developed and managed BMO’s sponsorship activities for the East Town Association’s (Milwaukee) annual Storm the Bastille Run, which attracted 10K+ runners annually, ensuring delivery and training of 100+ volunteers to support• Collaborated with a high-profile sponsorship property, contributing to a new $25M VIP account for BMO• Coordinated, allocated, and documented properties, suites, and related assets, involving complex contracts and negotiations, working with legal and compliance to develop contract language • Allocated ticket inventory of 10K+ tickets annually; managed usage report/analysis and renewal recommendations for executive management• Created activation plans for event engagement, media, staff, and volunteers for all sponsorships in Wisconsin and KC. Reviewed/analyzed 12 sponsorship proposals per month • Worked with a professional sports team on the launch of its first kids program, netting 60 members at the start; this successful program has continued with 3,159 members as of 2019 • Facilitated a Bucks Sweepstakes kiosk promotion for the BMO Harris Bradley Center; technology-enabled fans to take photos, sign up for BMO information, and win prizes; successful execution of the idea was met within a tight 3-week deadline• Developed two digital-social media activations with Wisconsin Badgers and Summerfest, leveraging data analysis and reporting, including Google Analytics, to support decision-making

Identified opportunities and negotiated multi-year, multimillion-dollar contracts for the bank’s music and sports sponsorship and high visibility venues (signage, TV, radio, hospitality) including Miller Park, Bradley Center, UW – Madison, America West Arena (AZ).• Increased brand recognition in new markets by creating and implementing media plans for 13+ bank mergers over 12 years• Oversaw $6M+ annual media budgets and led all sponsorship and media activities for 8 markets, encompassing more than 350 locations, during BMO’s 2010 acquisition of M&I• Collaborated with CMO, Agency Supervisor, Account Executives, Creative Director, and Media Agency, negotiating 3% annual gross buying fee, delivering a $115K+ annual net media value• Built the business case for television advertising to senior leadership, providing information on TV advertising, pro/con of cable vs. network, a glossary of terms, resulting in senior management authorizing first-ever television ad campaign in company’s 155-year history• Required M&I’s agency to negotiate added-value from all media, gaining an average of 5% to 8% value ($57.5K to $92K) of gross media annually• Led and managed a project to develop a customize budget tracking database for corporate marketing; assessed needs for all marketing operations, including product groups, internal agency, and database marketing. Project was completed on budget within 3 months; System used through 2012. Budget system conservatively saved $247,000/month in labor expenses• Gained first right of refusal for key ad/sponsorship opportunities with Milwaukee Journal Sentinel, Green Bay Packer Radio Network, Business Journal and Brewers due to strong relationships

Master Of Business Administration - Mba, Business And Leadership

Bachelor Of Arts - Ba, Business & Management, Honors Graduate